What You Need To Know About Social Networking


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What you need to know about social networking

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What You Need To Know About Social Networking

  1. 1. What You Need to Know About Social Networking By: Holly Swenson
  2. 2. Intro <ul><li>The first social networking site was SixDegrees.com </li></ul><ul><li>It was created in 1997 </li></ul><ul><li>Followed by BlackPlanet, Friendster and MySpace </li></ul><ul><li>Most popular today is Facebook, with more than 200 million members worldwide </li></ul>
  3. 3. Did You Know? <ul><li>number of adults with a profile has more than quadrupled in the past 4 years </li></ul><ul><li>Time spent on social networking and blogging </li></ul><ul><li>Fastest growing segment of users is women over 55 </li></ul>
  4. 4. <ul><li>More than 35 state legislative caucuses across the country are using social networking sites </li></ul><ul><li>Legislatures using social media </li></ul>
  5. 5. Are Social Media For You? <ul><li>8 things to know before setting up own site. </li></ul><ul><li>1. Know the Tools- </li></ul><ul><ul><li>The number of tools in social media are growing every day </li></ul></ul><ul><ul><li>Know which are public and which can be picked up by search engines </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>
  6. 6. 2. Focus on Your Purpose <ul><li>Know your purpose </li></ul><ul><li>Determine which tools you select and how to use them </li></ul><ul><li>Maryland House of Delegates Minority Leader Chris Shank </li></ul>
  7. 7. 3. Differentiate between personal and professional <ul><li>Do you want people to know you publicly or as a private person? </li></ul><ul><li>80/20 rule </li></ul><ul><ul><li>80 work </li></ul></ul><ul><ul><li>20 professional </li></ul></ul>
  8. 9. 4. Develop a Communications Plan <ul><li>Keeping public informed about things like activity in the legislature </li></ul><ul><li>Know if and what you want to communicate </li></ul><ul><li>Know the right tools for what you want to communicate </li></ul><ul><li>Social media gets messages out fast and nonfiltered </li></ul>
  9. 10. 5. Identify Your Audience <ul><li>For a professional site </li></ul><ul><ul><li>Large % of your audience will have a social media account </li></ul></ul><ul><ul><li>Know which ones </li></ul></ul><ul><ul><li>Pay attention who is coming to your site, know your audience </li></ul></ul>
  10. 11. 6. Set Your Limits <ul><li>Social networking sites are free and easy to sign up for and use </li></ul><ul><li>It is about real time contact and frequent updates </li></ul><ul><li>If you cant keep them updated everyday for a professional site don’t have them </li></ul><ul><li>TweetDeck, Seesmic and other applications </li></ul><ul><ul><li>Post twitter and Facebook at the same time </li></ul></ul><ul><ul><li>Things that make it easier </li></ul></ul>
  11. 12. 7. Know the Security Risks <ul><li>Beware of Hackers </li></ul><ul><li>Social networking sites create a perfect opportunity for them </li></ul><ul><li>Don’t download things you don’t know </li></ul><ul><li>Know the settings on sites like Facebook to block your profile or Blog </li></ul><ul><li>Know who is viewing your personal information </li></ul>
  12. 13. 8. Be Familiar With Your Laws and Policies <ul><li>Privacy policies and terms of service agreements of social networking sites can vary </li></ul><ul><li>Understand the policies before using </li></ul><ul><li>They can be tricky </li></ul><ul><li>Freedom of Information Laws </li></ul><ul><ul><li>Comes into play on social networking sites </li></ul></ul><ul><ul><li>Legislators who discuss public business could find they are subject to public meetings and records laws </li></ul></ul>
  13. 14. Conclusion <ul><li>At no other time in history have we been able to connect with so many people at one time test it out, learn, and grow. </li></ul>