Getting Your Business Started With Passbook

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Looking to incorporate Passbook into your marketing mix? It's not only useful for Airlines and Travel companies. Learn about different ways to use Passbook as a CRM tool.

Published in: Business, Technology, Travel
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Getting Your Business Started With Passbook

  1. 1. Getting your business started with Passbook
  2. 2. CRM has traditionally relied on email, which is increasingly spammed and ignored Passbook offers and alternative, dynamic way to get your customers attention Passbook
  3. 3. Offer convenience and reduce wait times with an interactive, dynamic pass Location-triggered alerts make the ticket easily accessible in the lock screen Schedule updates, show seat allocation & alert customers with important information THFC New ticket has arrived Tottenham Hotspur Spurs V Arsenal Nov 14 2013 (8pm) Block 42 Row 25 Seat 148 South Stand Tottenham Hotspur Paperless, dynamic ticketing
  4. 4. Drive voucher redemption Geo-targeting allows you to send push notifications to remind customers to redeem vouchers when they are nearby Starbucks Last chance for 50% off! Claim 50% off ANY drink at Starbucks today! Starbucks
  5. 5. Add something fun and interesting to a day out Thorpe Park FREE Fastpass for The Swarm! 0- 80pm in 2 seconds. Ready? Ride The Swarm (new for 2013) and beat the queues for FREE with this Fastpass! Thorpe Park Enhance the customer experience Thorpe Park
  6. 6. Tips for using Passbook effectively… 1. Include links to Passes in SMS messages 2. Include links to Passes in your email campaigns (many emails are now first opened on a Smartphone!) 3. Encourage opt-ins for mobile discounts on your other ATL campaigns 4. Profile your customers’ preferences and behaviour – ensure all push notifications are timely and relevant 5. Update it regularly – give your customers a reason to keep using it so they continue to engage with your brand
  7. 7. It’s a quick and effective alternative to building a full blown app - It’s dynamic and can be updated to remain relevant - You can push messages to engaged customers
  8. 8. How could this work for your business? Learn more with a free demo of Communicate Pro

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