Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
eCommerce tips | pixc.com
how to add a drop shadow
to your product images
by pixc.com
eCommerce tips | pixc.com
To get started, open your image in Adobe
Photoshop. Make sure you’re starting off
with an image ...
eCommerce tips | pixc.com
In the ‘Layers’ panel on the right side of the
Photoshop window select your ‘Background’
layer a...
eCommerce tips | pixc.com
Create a path around your product in
‘Background copy’ and remove the
background.
You can see th...
eCommerce tips | pixc.com
You need to duplicate this layer too.
A little organization goes a long way in Photoshop, so
get...
eCommerce tips | pixc.com
Select your ‘Shadow’ layer, then hit Ctrl + T or
Command + T to select the transform tool. Hold
...
eCommerce tips | pixc.com
In your Layers panel, click the ‘Lock transparent
pixels’ button next to the word ‘Lock’.
This w...
eCommerce tips | pixc.com
Select the ‘Gradient’ tool (keyboard shortcut ‘G’),
then use the dropdown menu next to the gradi...
eCommerce tips | pixc.com
To apply the gradient, simply click at the
base of the shadow closest to your object,
then drag ...
eCommerce tips | pixc.com
First, unlock transparent pixels by clicking
the same button you did in Step 7.
STEP 9
Right abo...
eCommerce tips | pixc.com
Click ‘Filter’ in the Photoshop main menu,
then select ‘Blur’ and then ‘Gaussian Blur’.
Select a...
eCommerce tips | pixc.com
Now you can do some more transforming. Enable the ‘Free Transform’ tool again
and transform your...
eCommerce tips | pixc.com
For some final touches, take your eraser tool (E)
and set its opacity to 20-25% and flow to 60%....
eCommerce tips | pixc.com
CLICK HERE
Hungry for more eCommerce tips and tricks?
Sign up to our newsletter!
Upcoming SlideShare
Loading in …5
×

How to add a drop shadow to your product images in Adobe Photoshop

378 views

Published on

Are you looking to take your product images to the next level? One good way to do so is with a drop shadow, sometimes called a box shadow. A drop shadow can add depth to your product images and make them look a lot more natural.

If you’re taking your product photos in a studio, it can be hard to create the perfect shadow, especially if you’re not a professional photographer. Luckily, it’s pretty easy to add a drop shadow using Adobe Photoshop, during post-production. Here's how.

Published in: Design
  • Be the first to comment

  • Be the first to like this

How to add a drop shadow to your product images in Adobe Photoshop

  1. 1. eCommerce tips | pixc.com how to add a drop shadow to your product images by pixc.com
  2. 2. eCommerce tips | pixc.com To get started, open your image in Adobe Photoshop. Make sure you’re starting off with an image that has high resolution. Let’s demonstrate the process on a white dinner plate that’s on a white background. You can see it looks a little flat. STEP 1
  3. 3. eCommerce tips | pixc.com In the ‘Layers’ panel on the right side of the Photoshop window select your ‘Background’ layer and duplicate it. Do this by right-clicking the layer and selecting ‘Duplicate Layer’. You’ll see ‘Background copy’ appear. Now you can modify the duplicate layer without worrying about accidentally damaging or distorting your original image. STEP 2
  4. 4. eCommerce tips | pixc.com Create a path around your product in ‘Background copy’ and remove the background. You can see the background has been removed by looking closely at the ‘Layers’ panel; your product should have a grey and white checkered background (Photoshop’s way of showing transparency) in the top layer. STEP 3
  5. 5. eCommerce tips | pixc.com You need to duplicate this layer too. A little organization goes a long way in Photoshop, so get into the habit of organising layers. Name this layer something like ‘Product’. I’d also suggest renaming the ‘Background copy’ layer to something like ‘Shadow’. STEP 4
  6. 6. eCommerce tips | pixc.com Select your ‘Shadow’ layer, then hit Ctrl + T or Command + T to select the transform tool. Hold down the Ctrl or Command key, then click the top- middle control point (the dot at the top of the image) and drag the mouse down to position the transform at the proper angle to match the incoming light source on your subject. If necessary, use the move tool to reposition the transformed image by clicking and dragging it into place. Don’t worry about it being perfect as you will have a chance to reposition it later. STEP 5
  7. 7. eCommerce tips | pixc.com In your Layers panel, click the ‘Lock transparent pixels’ button next to the word ‘Lock’. This will ensure the next step only affects the transform you just made (which will become your shadow). STEP 6
  8. 8. eCommerce tips | pixc.com Select the ‘Gradient’ tool (keyboard shortcut ‘G’), then use the dropdown menu next to the gradient bar at the top of the Photoshop window to select the third option down for a black-white gradient. Select ‘Linear Gradient’ as well in the menu-bar icons to the right. STEP 7
  9. 9. eCommerce tips | pixc.com To apply the gradient, simply click at the base of the shadow closest to your object, then drag towards the far end of the shadow. This should convert your transformed image into a smooth gradient, but it still won’t look natural. Let’s clean it up now. STEP 8
  10. 10. eCommerce tips | pixc.com First, unlock transparent pixels by clicking the same button you did in Step 7. STEP 9 Right above this button, use the dropdown menu to choose ‘Multiply’ as the blend mode. STEP 10
  11. 11. eCommerce tips | pixc.com Click ‘Filter’ in the Photoshop main menu, then select ‘Blur’ and then ‘Gaussian Blur’. Select a pixel radius for the blur. You can experiment here, since this effect will look different depending on the resolution of your image file and its specific shape. If you go overboard, use Ctrl + Z or Command + Z to undo one mistake, and Control + Shift + Z or Command + Shift + Z to go more than one step backwards. STEP 11
  12. 12. eCommerce tips | pixc.com Now you can do some more transforming. Enable the ‘Free Transform’ tool again and transform your shadow. Try to follow the light source and move the shadow accordingly. This might take some trial and error. Also, you can use the ‘Opacity’ function in the ‘Layers’ panel to alter the opacity level of the shadow. This will make the shadow more subtle. STEP 12
  13. 13. eCommerce tips | pixc.com For some final touches, take your eraser tool (E) and set its opacity to 20-25% and flow to 60%. Right-click on the canvas and set the size and hardness of your brush. The size of the brush will vary on the image resolution. Set Hardness to 0. Swiftly brush around your shadow layer to soften any hard shadow you have potentially made. You can use Ctrl + Z/Command + Z to undo your latest action. Just play around until you find something that you feel looks best, and that’s it! STEP 13
  14. 14. eCommerce tips | pixc.com CLICK HERE Hungry for more eCommerce tips and tricks? Sign up to our newsletter!

×