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eCommerce tips & tricks | www.pixc.com/blog
7 ways to increase
traffic to your online
store
(plus one you haven’t thought about!)
by Pixc.com

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eCommerce tips & tricks | www.pixc.com/blog
1. Create a blog
Reason 1: Writing an informative blog positions you as an influencer
People buy from those they know and trust, and becoming a trusted
source on the internet is simply a matter of regularly producing content
that helps and/or informs people.
Reason 2: You’ll attract visitors from organic search traffic over time
Did you know that organic search is the biggest source of traffic on the
internet? (51% of it, in fact.) But the truth about obtaining relevant search
traffic through SEO is that it takes time.

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eCommerce tips & tricks | www.pixc.com/blog
2. Join forums and Facebook groups
Find your customers where they’re already hanging out. People with
strong interests in certain niches will often gravitate toward places where
they can find others who share those interests. This means forums and
Facebook groups will be hotspots to find your ideal customers.
After you find these groups, it’s time to position yourself as an influencer.
The important thing to remember is your primary focus should NOT be
selling to these groups. Adopt the mentality that you’re going to help
group members with their questions and pain points.

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eCommerce tips & tricks | www.pixc.com/blog
3. Get press
The trick to getting in the press is being at the top of journalists’ minds at
all times. If there are media outlets you’d like to be covered in, start by
sparking relationships with writers at those outlets. Twitter is a great
avenue to connect with journalists.
Become their primary source for your niche by being helpful:
● Provide expert quotes
● Present new article ideas
● Guest post for the writer

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eCommerce tips & tricks | www.pixc.com/blog
4. Send sample products to influencers
Influencer marketing can be incredibly effective. Go straight to one of the
top social media apps out there: Instagram. Nowadays, only a third of
consumers trust ads, while 90% of them trust peer recommendations.
Here’s how to find influencers:
● Use hashtags
● See who your followers are following
● Browse your feed and check out who’s getting the most likes
● Contact companies dedicated to influencer marketing

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eCommerce tips & tricks | www.pixc.com/blog
5. Get a Pinterest account and start pinning
Since Pinterest is such a visual medium, it lends itself well to eCommerce.
You can post images and get found organically through hashtags and
photo categories — Pinterest users love to browse! Furthermore, if people
like your photos enough to re-pin them, you’ll extend your traffic reach
considerably. The more you post, the more traffic you’ll pull in.
You should also try out buyable pins, which allow Pinterest users to make
purchases on the spot!

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eCommerce tips & tricks | www.pixc.com/blog
6. Build a referral program
Your biggest fans are the people who have already purchased from you,
and it’s incredibly easy to gain a new customer through a current one.
That means you should pursue referrals with a passion.
Shoot your existing customers an email and make it easy for them to say
yes. Offer a reward each time you receive a referral — give a reward to
both the new customer and the customer who referred them. Great ideas
for referral incentives include discounts, free samples of products, and gift
cards.

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eCommerce tips & tricks | www.pixc.com/blog
7. Build an email marketing list
Building an email list is valuable because:
● Email is the most personal medium
● You’re not at the mercy of a third-party traffic source
● Email drives more conversions than other mediums
Build an email list by:
● Giving your visitors tons of places to opt in by placing sign-up forms
across your site (pop-ups included!)
● Creating a lead magnet
● Running a contest that requires an email addresses from participants

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eCommerce tips & tricks | www.pixc.com/blog
BONUS TIP: Use higher-quality images and post more
photos
To round out our list, we’ll go over a simple but extremely important
traffic-maximizing tip: Pay close attention to the quality and quantity of
your photos.
Here are our top tips:
● Make sure your images have the right resolution
● Use white backgrounds for product photos
● Use images a lot more on Twitter
● Include a photo with everything you post on Facebook
● Use more images in your blog posts

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eCommerce tips & tricks | www.pixc.com/blog
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