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7 Ways to Increase Traffic to your Online Store


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Traffic — every store needs it, wants it, and loves it. And, if you’re like most store owners, you’re always on the hunt for great ways to increase traffic to your online store.

Here are seven of our favorite ways (plus a bonus one) to get loads of targeted traffic to your website. If you use even a few of these methods, you can start seeing a big increase in visitors to your online store!

Published in: Business
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7 Ways to Increase Traffic to your Online Store

  1. 1. eCommerce tips & tricks | 7 ways to increase traffic to your online store (plus one you haven’t thought about!) by
  2. 2. eCommerce tips & tricks | 1. Create a blog Reason 1: Writing an informative blog positions you as an influencer People buy from those they know and trust, and becoming a trusted source on the internet is simply a matter of regularly producing content that helps and/or informs people. Reason 2: You’ll attract visitors from organic search traffic over time Did you know that organic search is the biggest source of traffic on the internet? (51% of it, in fact.) But the truth about obtaining relevant search traffic through SEO is that it takes time.
  3. 3. eCommerce tips & tricks | 2. Join forums and Facebook groups Find your customers where they’re already hanging out. People with strong interests in certain niches will often gravitate toward places where they can find others who share those interests. This means forums and Facebook groups will be hotspots to find your ideal customers. After you find these groups, it’s time to position yourself as an influencer. The important thing to remember is your primary focus should NOT be selling to these groups. Adopt the mentality that you’re going to help group members with their questions and pain points.
  4. 4. eCommerce tips & tricks | 3. Get press The trick to getting in the press is being at the top of journalists’ minds at all times. If there are media outlets you’d like to be covered in, start by sparking relationships with writers at those outlets. Twitter is a great avenue to connect with journalists. Become their primary source for your niche by being helpful: ● Provide expert quotes ● Present new article ideas ● Guest post for the writer
  5. 5. eCommerce tips & tricks | 4. Send sample products to influencers Influencer marketing can be incredibly effective. Go straight to one of the top social media apps out there: Instagram. Nowadays, only a third of consumers trust ads, while 90% of them trust peer recommendations. Here’s how to find influencers: ● Use hashtags ● See who your followers are following ● Browse your feed and check out who’s getting the most likes ● Contact companies dedicated to influencer marketing
  6. 6. eCommerce tips & tricks | 5. Get a Pinterest account and start pinning Since Pinterest is such a visual medium, it lends itself well to eCommerce. You can post images and get found organically through hashtags and photo categories — Pinterest users love to browse! Furthermore, if people like your photos enough to re-pin them, you’ll extend your traffic reach considerably. The more you post, the more traffic you’ll pull in. You should also try out buyable pins, which allow Pinterest users to make purchases on the spot!
  7. 7. eCommerce tips & tricks | 6. Build a referral program Your biggest fans are the people who have already purchased from you, and it’s incredibly easy to gain a new customer through a current one. That means you should pursue referrals with a passion. Shoot your existing customers an email and make it easy for them to say yes. Offer a reward each time you receive a referral — give a reward to both the new customer and the customer who referred them. Great ideas for referral incentives include discounts, free samples of products, and gift cards.
  8. 8. eCommerce tips & tricks | 7. Build an email marketing list Building an email list is valuable because: ● Email is the most personal medium ● You’re not at the mercy of a third-party traffic source ● Email drives more conversions than other mediums Build an email list by: ● Giving your visitors tons of places to opt in by placing sign-up forms across your site (pop-ups included!) ● Creating a lead magnet ● Running a contest that requires an email addresses from participants
  9. 9. eCommerce tips & tricks | BONUS TIP: Use higher-quality images and post more photos To round out our list, we’ll go over a simple but extremely important traffic-maximizing tip: Pay close attention to the quality and quantity of your photos. Here are our top tips: ● Make sure your images have the right resolution ● Use white backgrounds for product photos ● Use images a lot more on Twitter ● Include a photo with everything you post on Facebook ● Use more images in your blog posts
  10. 10. eCommerce tips & tricks | Hungry for more eCommerce tips & tricks? Sign up to our newsletter! CLICK HERE