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7 tips to prepare you for Cyber Monday!


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Here are seven eCommerce Cyber Monday steps to help you make the most of your holiday season.

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7 tips to prepare you for Cyber Monday!

  1. 1. eCommerce tips & tricks | 7 tips to prepare you for cyber monday by
  2. 2. eCommerce tips & tricks | 1. offer promos Think about the type of discount that will work best for your store — a percentage off everything? Buy one get one free? Discounts on selected items only? Stick to one strategy to avoid confusion and make your promotional terms clear and easy to locate. If you’re doing a 24 hour flash sale, it’s a good idea to run the promo for 48 hours so that customers in different timezones can make the most of it. & discounts
  3. 3. eCommerce tips & tricks | 2. negotiate If you’re afraid that a discount will de-value your product, hold a shipping promotion. It’s a great way to get into the spirit of Cyber Monday and simultaneously avoid purchase resistance. You can offer free shipping nationally, internationally, or above a minimum spending amount, but remember that you will need to subsidize so take the price of your products and the cost of shipping into account before you decide. shipping
  4. 4. eCommerce tips & tricks | 3. spread the Start advertising your discounts and promotions way before Cyber Monday to get the word out there! Put the info up on your website, social media platforms, blogs, and even send out a newsletter. Head on over to Canva and make your announcement eye-catching with a great typeface and colour scheme! word
  5. 5. eCommerce tips & tricks | 4. get the team An increase in traffic and sales usually comes with an increase in customer service enquiries, so prepare your employees. You want to get all staff on board that day, so contact everyone ahead of time. Create a list of enquiries or issues that you think your store is most likely to come across on Cyber Monday, and create a response plan that will help you tackle them quickly and consistently. ready
  6. 6. eCommerce tips & tricks | 5. prepare your Make sure you have enough stock! Ensure that you have extras of your bestsellers and newly released products. Remember that Black Friday & Cyber Monday mark the start of the holiday shopping season, so having a bit of extra stock during this time period won’t hurt. inventory
  7. 7. eCommerce tips & tricks | 6. perfect your Awesome product photography will give you a competitive advantage over other online stores and will also help your customers visualise the products they're thinking of buying. The better they can visualise the product, the more likely they are to buy it! Removing the background is a great place to start, as it'll draw attention to the products. You should also make sure all your images are consistent and aligned as to give your eCommerce store a cleaner, more professional look. product images
  8. 8. eCommerce tips & tricks | 7. double check Make sure you have enough bandwidth to handle a spike in traffic. It would be unfortunate if all your hard work were for nothing if your store crashes on the big day. If you use a hosted eCommerce platform like Bigcommerce, Shopify, Volusion, Magento, etc., then your platform will take care of this and you don’t need to worry. your bandwidth
  9. 9. eCommerce tips & tricks | Hungry for more eCommerce tips & tricks? Sign up to our newsletter! CLICK HERE