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29 MUST-READ Photography Guides for eCommerce Store Owners


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Looking to create better photos for your eCommerce store? Well, you’re in luck: The internet is an amazing place to find top-notch photography guides.

To point you in the right direction, we’ve compiled a list of 29 photography guides that are chock-full of incredible advice! Check them out, soak up their secrets, and start increasing your sales with beautiful product images.

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29 MUST-READ Photography Guides for eCommerce Store Owners

  1. 1. eCommerce tips & tricks | 29 must-read photography guides by
  2. 2. eCommerce tips & tricks | starting out with product photography
  3. 3. eCommerce tips & tricks | 1. Ecommerce Product Photography: The Essential Guide If you’re new to product photography, this is the place to start. WebRetailer’s gigantic guide covers a range of topics, from general photography tips (which are pure gold), eBay and Amazon image policies, as well as some product-specific tips for jewelry, clothing, and furniture. TOP TIP: Always shoot in front of a white backdrop — doing so will reflect white light onto your product, giving you a well-lit photo, as well as draw attention to your product.
  4. 4. eCommerce tips & tricks | 2. 10 Beginner Tips for Unique Product Photography If you want unique photos that stand out, this is the guide for you. Noupe’s article is a goldmine of tips on how to take more captivating photos that’ll stand out on your store and across social media. It’s also packed with jaw- droppingly beautiful photos that’ll inspire you. TOP TIP: Use macro shots to catch your customers’ attention… check out how gorgeous those photos are!
  5. 5. eCommerce tips & tricks | 3. Studio Quality Product Photography with a $12 Set Up Handmadeology’s short but sweet blog post garnered a comment bonanza (216 comments!) with its irresistible premise: A wildly inexpensive studio set-up that’ll help you take professional-quality photos. It’s a no- frills way to get started, and it’s excellent for beginners. Pair it with a great background removal service and you’re sure to find eye-popping images for your store. TOP TIP: Not having to spend more than $12 is undoubtedly the best part.
  6. 6. eCommerce tips & tricks | 4. Are You Nailing These Best Practices for Your Product Images? This simple guide from Bigcommerce will set a clear foundation for you to begin creating amazing photos. Of course, if you know how to do things correctly from the start, you’ll save yourself tons of time for photo editing and quickly build up a great collection of incredible product photos. TOP TIP: Take some in-context photos (products used in everyday settings) — they’re great for spicing up your social media. With each in- context photo, you should make your customer say, “I want everything in this image!”
  7. 7. eCommerce tips & tricks | 5. The Ultimate Guide to DIY Product Photography When you see the word “ultimate” in an article, you rarely leave disappointed. Check out LemonStand’s article about how to create top- notch do-it-yourself product photography! It goes through pretty much everything you need to know: getting your products ready, setting up your studio, working with your camera, editing photos, and more. TOP TIP: You should create a product image template for your website — this will give your website a consistent look.
  8. 8. eCommerce tips & tricks | all about cameras
  9. 9. eCommerce tips & tricks | 6. Best Camera for Product Photography Guide If you’ve ever felt your head spinning trying to decide what camera to buy, let Modahaus’ guide be your aspirin. The comprehensive blog post covers the pros and cons of various cameras (DSLRs, compact cameras, tablet cameras, smartphones, etc.) for product photography. By the time you finish reading the guide, you’ll know what kind of technology you’ll want to help you create photographic magic. TOP TIP: Steady your camera with a tripod, control and diffuse your light, and choose the right background.
  10. 10. eCommerce tips & tricks | 7. Product Photography Tips: Aperture, ISO and Shutter Speed Why invest in an awesome camera and not learn how to use it? Shooting manual will give you a lot more control over how your photos turn out. Start by learning the basics of exposure — aperture, ISO, and shutter speed. This guide will explain all of these concepts very simply so you can start making your camera work beautifully for you. TOP TIP: Small apertures paired with slow shutter speeds work wonders for product photography — a small aperture will clearly capture everything in the frame, whereas a slow shutter speed will product a well- lit photo.
  11. 11. eCommerce tips & tricks | 8. What Are Good Cameras for Product Photography? This “guide” is actually a Quora post — one that spawned some of the most incisive discussion about camera buying you can find on the internet. You’ll find answers about how to make the right purchasing decisions and many expert recommendations on stellar cameras you can buy. TOP TIP: Go to DxOMark to see metrics about exactly how good certain cameras are (sharpness, transmission, distortion, etc.).
  12. 12. eCommerce tips & tricks | smartphone photography
  13. 13. eCommerce tips & tricks | 9. How to Take Product Photos With an iPhone (or Other Mobile Phone) For many store owners, there’s one burning question on their minds: “Can I actually take great product photos with my smartphone?” (Hint… the answer is yes!) Shopify Masters’ blog post will cover the top 10 most- asked questions from business owners about smartphone photography — including, of course, how to increase their sales with great photos. TOP TIP: Make sure you have sufficient lighting, but avoid placing products under a direct light source.
  14. 14. eCommerce tips & tricks | 10. How to Take Amazing Product Photos With Your Smartphone Want to know which photography prop will take you from “amateur” to “pro”? There are some great advanced camera apps can download that will give you so much more control over your smartphone camera. The juicy details are all here in this StoreYa blog post! TOP TIP: Okay, we’ll spill the beans. The magic photography prop is a tripod! Buy one and you’ll see the difference it makes. (Sorry, you’ll still have to read the article for info on the apps!)
  15. 15. eCommerce tips & tricks | 11. How to Shoot Professional Product Photos with Your Smartphone Did you know that you can actually play around with the exposure on your smartphone? It’s not as good as shooting manual on a DSLR, but it will give you more control over how your photos turn out. Volusion’s blog post includes a great discussion about exposure (shutter speed, aperture, ISO) and white balance, and stay tuned for a great little lightbox you can make at home. TOP TIP: Increasing the brightness, contrast, and sharpness of your photo will make your products POP, and if the colours aren’t white right, adjust the white balance.
  16. 16. eCommerce tips & tricks | 12. Top Tips for Smartphone Photography We love Photojojo, a store that sells some really cool camera accessories, and we LOVE their article on the Etsy site about smartphone photography. The blog post is packed full of sensible tips about lighting and smartphone camera features, and you’ll find some great tips on editing your smartphone photos. TOP TIP: Shoot lots of photos! You can always decide which ones you want to keep afterwards.
  17. 17. eCommerce tips & tricks | social media product photography
  18. 18. eCommerce tips & tricks | 13. Photography for Social Media: 5 Detailed Tips Creating content for social media isn’t as simple as taking a quick snap and uploading it — there’s a lot more to it than you may think! Convince & Convert cover framing and composition, lighting, background, camera angles, and more, in this info-packed article that’ll help you up your social media game in no time. TOP TIP: Use the “rule of thirds” when taking photos — divide your image into thirds, then take your photo with your subject in the left or right third of the frame. It’s a cool little trick that experienced photographers use for better composition.
  19. 19. eCommerce tips & tricks | 14. 13 Tips to Combine Photos and Social Media for Greater Exposure Social Media Examiner creates a ton of comprehensive content, and this article definitely continues the trend. You’ll learn a bunch of power- packed tips on how to increase engagement with your audience on social media. TOP TIP: Tip number three: “Create a hook for your photos.” A hook is sort of like a theme for your product photos, and it’s beneficial to have one because it’ll help you create social media content faster. When you’re stuck on ideas for what to post, just revert back to your theme and — voilà! — you’ve got a way forward.
  20. 20. eCommerce tips & tricks | 15. 6 Product Photography Tips for Instagram Instagram is huge in the social media space, and it boasts some of the most engaged users out there. Soldsie’s post offers a few refreshing tips to create eye-catching Instagram photos. By the time you finish reading the quick article, you’ll be able to shoot more creative content to engage your followers. TOP TIP: If you want to crop your photos to Instagram’s default square frame, you should still shoot your photos in landscape or portrait and crop them later.
  21. 21. eCommerce tips & tricks | 16. 23 Tools and Resources to Create Images for Social Media Buffer and Medium are amazing eCommerce tools. We love how Buffer creates articles for Medium — they’ve assembled a really useful list of tools you can use to create awesome social media photos. These tools include cool little lifesavers like Over, which lets you type text onto photos, and Aviary, which lets you edit photos from your smartphone. TOP TIP: Use the Social Image Resizer Tool to crop your product photos to the correct sizes for different social networks!
  22. 22. eCommerce tips & tricks | clothing photography
  23. 23. eCommerce tips & tricks | 17. How to Light Clothing Like a Product Photographer Fstoppers is one of the premier photography blogs on the internet, and the site is known for its authoritative discussions on the technical aspects of photography. In this post, commercial fashion photographer Peter House shows how changing the positioning of your light source and light modifier can make all the difference in your clothing photography. TOP TIP: Use a light modifier that is a) larger and b) softer to reduce harsh shadows on your clothing.
  24. 24. eCommerce tips & tricks | 18. How to Photograph Clothing for Your eCommerce Store How do you take beautiful photos of your clothing for your store? Our guide will show you how to create amazing clothing photography just like the pros. Plus… have you ever heard of a ghost mannequin effect? Find out why it could be the most eye-catching feature in your eCommerce store. TOP TIP: It’s not easy creating the ghost mannequin effect, but if you pull it off, your clothing is going to look incredibly professional in your store.
  25. 25. eCommerce tips & tricks | jewelry photography
  26. 26. eCommerce tips & tricks | 19. Jewelry Photography: How Do You Take Pictures of Jewelry? TableTopStudio’s guide is an incredible resource if you’ve mastered the basics of product photography and are ready to take things to the next level with some artificial light sources. There are also some useful tips in regards to specific jewelry types. TOP TIP: Use your camera’s “spot focus” mode when shooting jewelry to clearly capture the entire product.
  27. 27. eCommerce tips & tricks | 20. Bright Ideas: Tips and Techniques for Photographing Jewelry This article from Nikon USA will give you a nice little collection of essential tips for photographing jewelry. One look at the photos in the article and you’ll be totally convinced! TOP TIP: Try to use a smaller room when photographing jewelry — it’ll help you control your lighting. Consider getting a small light tent for this purpose.
  28. 28. eCommerce tips & tricks | 21. Jewelry Photography Tips Once you’ve mastered the basics, you MUST check out MK Digital Direct’s jewelry photography guide. It goes over lighting, positioning your products, and how to avoid unnecessary shadows and reflections. You can also learn the optimum set-up and techniques for photographing a range of products, including silver, gold and platinum jewelry, diamonds and gemstones, and pearls. TOP TIP: Use white natural daylight LEDs to give your diamonds and gems a professional-looking sparkle.
  29. 29. eCommerce tips & tricks | photo editing
  30. 30. eCommerce tips & tricks | 22. How to Remove the Background of an Image Ever wondered how professional photographers remove the backgrounds from images? Let Pixc show you how it’s done — it’s what we do best. In this step-by-step tutorial, you’ll learn how to use the pen tool, create a clipping path, and cut away the background to give you a professional, retail-ready image. TOP TIP: Removing the background is a lot easier when the product is clearly differentiated from the background, which is why you should always shoot against a white backdrop.
  31. 31. eCommerce tips & tricks | 23. The 31 Best Photo Apps Creative Bloq has assembled an impressive collection of photo editing apps for Android, iPhone, and iPad so you don’t have to go hunting for them yourself. Just a few of the great apps included in the list are PicLab, VSCO Cam, and Photoshop Express. TOP TIP: Seriously, this entire list of 31 editing apps is just too good. Check it out now!
  32. 32. eCommerce tips & tricks | 24. 55 Photo Editing Tips and Tricks to Live By If you love editing your photos, you’re going to love Digital Camera World’ s powerhouse compilation of photo editing tips to make your images stand out. Not only will you find tips on adjusting opacity and checking levels, but you’ll also find some useful shortcuts that can prove to be lifesavers. TOP TIP: Simple but powerful: Don’t overcorrect your photos!
  33. 33. eCommerce tips & tricks | 25. 8 Tips For Getting Started With iPhone Photo Editing If you’re somebody who loves taking photos with your smartphone, you’re going to love this article. Just take a look at the images in the blog post and you’ll be convinced you can take pro-quality photos with the tiny device in your pocket. Oh, also, don’t worry if you don’t have an iPhone! You’ll still find lots of great tips for getting the most out of your smartphone camera. TOP TIP: Figure out a workflow so you can get consistent photos from all of your apps.
  34. 34. eCommerce tips & tricks | 26. Photo 101: Tips for Fine-Tuning Your Images In this beautiful blog post, Design Sponge’s Maxwell Tielman will show you how to take your photos from “not cute” to “much better.” By adjusting contrast, color correcting, resizing and sharpening, and more, you can give your photos that pizzazz you’ve always been looking for. You’ll also learn quite a few nifty tricks to try out in your photo editing software. TOP TIP: Simply adjusting the contrast of your photo can make it look like a million bucks.
  35. 35. eCommerce tips & tricks | product photography and your business
  36. 36. eCommerce tips & tricks | 27. The Ultimate DIY Hack to Breathtaking Product Photography Is… Don’t DIY It’s DIY like you haven’t thought of it before. In this article, Chris Jones of Profit From Instagram shows how he leveraged “the power of the ask” to produce 12 months’ worth of stunning Instagram photos… and completely offset his costs right away. This blog post includes tons of things business owners absolutely love, including interacting with their networks, getting things for free, outsourcing for efficiency, and, of course, making sales. TOP TIP: Leveraging your network and asking for help can produce some amazing results.
  37. 37. eCommerce tips & tricks | 28. Should You Outsource Photo Editing or Do It Yourself? If you’re a business owner unsure if outsourcing your photo editing is right for you, check out this article! You’ll learn about hidden costs of doing it yourself that you might not have thought of before. You’ll also learn how to compare the costs of outsourcing with the value of your time. Finally, you’ll find out how you can save over $2,000 editing 1,000 photos! Sounds like a steal, doesn’t it? TOP TIP: The rule of thumb is if you make more than it costs you to outsource something, then you should outsource.
  38. 38. eCommerce tips & tricks | 29. Top 4 Tips to Tell Your Clients About Their Product Images Many people in the eCommerce industry have huge misconceptions about photo-related principles for their businesses. This in-depth article from Shopify Partners will go over four of the biggest factors of your images that might affect your conversions. TOP TIP: It’s always a great idea to include multiple photos for your product — it’ll allow your potential customers to clearly visualise the product.
  39. 39. eCommerce tips & tricks | 29. Should You Outsource Photo Editing or Do It Yourself? If you’re a business owner unsure if outsourcing your photo editing is right for you, check out this article! You’ll learn about hidden costs of doing it yourself that you might not have thought of before. You’ll also learn how to compare the costs of outsourcing with the value of your time. Finally, you’ll find out how you can save over $2,000 editing 1,000 photos! Sounds like a steal, doesn’t it? TOP TIP: The rule of thumb is if you make more than it costs you to outsource something, then you should outsource.
  40. 40. eCommerce tips & tricks | BONUS: product photography videos
  41. 41. eCommerce tips & tricks | What You Need in Your Photographer’s Toolbox When it comes to taking awesome product photos, preparation can be half the battle. That said, you should create a ‘Photographer’s Toolbox’ (composed of things like tape, fishing line, pocket scissors, etc.) to have handy for all of your photo shoots. You’ll thank yourself later!
  42. 42. eCommerce tips & tricks | Product Photography: Planning, Setup, Shoot, Post Processing, to Publishing If you want to see how a professional photographer goes through the product photography process, take a look at this video from Forrest Tanaka. It’s an eye-opening glimpse into how to create outstanding images.
  43. 43. eCommerce tips & tricks | Build a Light Box on the Cheap, Take Gorgeous Photos! A lightbox is an excellent tool to diffuse light on your product and shoot against a nice white backdrop. You can actually create a really inexpensive one for yourself; check out this video from DIY Tryin about how to whip one up!
  44. 44. eCommerce tips & tricks | Hungry for more eCommerce tips & tricks? Sign up to our newsletter! CLICK HERE