Collective Identity: Theory and Examples

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Collective Identity: Theory and Examples

  1. 1. Media and Collective Identity<br />Theories to relate to our case study films and television shows.<br />
  2. 2. Identity and Labels<br />Theorist: Stryker<br />We interact with others to create an identity, this is called identity negotiation. This develops a consistent set of behaviours that reinforce the identity of the person or group.<br />These behaviours then become social expectations.<br />
  3. 3. Briitsh ‘Identities’ <br />
  4. 4. Interpellation<br />Theorist: Althusser<br />The power of the mass media resides in their ability to place a subject in a way that their representations are taken to be reality.<br />Interpellation – process of recognition with the ideology at hand (identify with a particular idea)<br />
  5. 5. Example: The R-Patz Phenomenon<br />
  6. 6. Mass Media<br />Theorist: Marcuse<br />The mass media carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumer and reduce them to a mindless mass.<br />Resulting in ‘Passive Audience’<br />
  7. 7. Example: Advertising<br />Asda advert<br />Men Vs Women<br />
  8. 8. Our Case Studies<br />Past film/TV that represents Britain of that era.<br />Alfie/Coronation Street and Are You Being Served<br />Contemporary film/TV that represents Britain of a past era. <br />An Education/Upstairs Downstairs<br />Contemporary film/TV that represents contemporary Britain.<br />Kidulthood and Fish Tank/Misfits <br />
  9. 9. Blog Task<br />Are there any cultural or fashion movements taking place in Britain now, that you think would be strong enough to form a ‘Collective Identity’.<br />Argue ways that you could relate each theorists argument to one of our case study texts. (Use key scenes to support you answers) <br />

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