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Page 1#yelptownhall
A Few Things to Note Before We Begin                      www.yelp.com/contact                          @YelpMiami        ...
What’s The Goal Tonight?1. To gain insight into best practices for navigating the world of online   reviews.2. Learn how t...
Why Yelp Exists                  To connect people with                   great local businesses
Now More Than Ever, Consumers Rely On Online Reviews
Mobile• Yelp mobile app is used on of 7.2        • Every second, a consumer generatedmillion unique mobile devices (Q2 201...
What Makes Yelp Different?                                    Yelp isn’t a bulletin board or                              ...
Common Misconceptions About Online Reviews1) Reviewers are all anonymous1) Consumers are more likely to share negative  ex...
Misconception #1
Misconception #2
80% of Yelp Reviews are Three Stars or Higher                      Distribution of All Reviews      Negative reviews play ...
Misconception #3                                         Page 12                   “Yelp runs its                   review...
Unlock Your Free Business Owner’s Account: biz.yelp.com                                                    Log in here    ...
Yelp Metrics & Free Tools
Connect With Your Customers
Optimize Your Business Listing & Attract New Customers
biz.yelp.comwww.yelp.com/contact
Page 18#yelptownhall
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Miami yelp town hall deck

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Miami yelp town hall deck

  1. 1. Page 1#yelptownhall
  2. 2. A Few Things to Note Before We Begin www.yelp.com/contact @YelpMiami @DarnellJustin #yelptownhall
  3. 3. What’s The Goal Tonight?1. To gain insight into best practices for navigating the world of online reviews.2. Learn how to use the free tools on biz.yelp.com to help your business.3. Connect with other business owners and members of the local Yelpcommunity.
  4. 4. Why Yelp Exists To connect people with great local businesses
  5. 5. Now More Than Ever, Consumers Rely On Online Reviews
  6. 6. Mobile• Yelp mobile app is used on of 7.2 • Every second, a consumer generatedmillion unique mobile devices (Q2 2012.) directions to or called a business from a• Approximately 40% of all searches on Yelp app.Yelp come from our mobile apps. •A photo was uploaded at least every 30 seconds from the Yelp app. $864
  7. 7. What Makes Yelp Different? Yelp isn’t a bulletin board or drive-by review siteSince Day 1, our focus has alwaysbeen on creating a community ofreviewers
  8. 8. Common Misconceptions About Online Reviews1) Reviewers are all anonymous1) Consumers are more likely to share negative experiences2) Most online reviews are fake or spam
  9. 9. Misconception #1
  10. 10. Misconception #2
  11. 11. 80% of Yelp Reviews are Three Stars or Higher Distribution of All Reviews Negative reviews play an important role too • A variety of experiences is consistent with real life • You can’t please 100% of your customers 100% of the time
  12. 12. Misconception #3 Page 12 “Yelp runs its reviews through an anti-fraud filter, with impressive results; every fake review the Texan bought was flagged by Yelp’s algorithms, though his fraudulent reviews remain up on the seven other sites.”
  13. 13. Unlock Your Free Business Owner’s Account: biz.yelp.com Log in here Log in here Claim your page Claim your page here here
  14. 14. Yelp Metrics & Free Tools
  15. 15. Connect With Your Customers
  16. 16. Optimize Your Business Listing & Attract New Customers
  17. 17. biz.yelp.comwww.yelp.com/contact
  18. 18. Page 18#yelptownhall

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