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WTF is happening 5 consumer trends for 2020

The pace of change will never again be as slow as it is today. In order to cope with change, we need to embrace it. We need to shift our thinking from striving for certainty to forecasting, futurology and designing for multiple future worlds. We will explore 5 key trends which will shape the future for consumers and how as designers and brands we can use these insights to drive innovation and even predict the future. Lucia Ciranova & Hollie Lubbock

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WTF is happening? 

5 consumer trends for 2020
@hollielubbock & Lucia Ciranova (@FutureofBrands)
Fjord
Nov 2018, Connect London
Lucia Ciranova
Creative strategist with a passion for future
thinking, consumer culture, and branding.
@FutureofBrands
Hey!
Hollie Lubbock
Experience strategist with an interest in
emerging technologies, ethics and trends
affects society.
@hollielubbock
Pattern spotting
“The pace of change has never
been this fast, yet it will never be
this slow again.”
Justin Trudeau, Davos 2018
00
—

The Metatrend
From Millennials cleaning the 

physical trash

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