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WTF is happening 5 consumer trends for 2020

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The pace of change will never again be as slow as it is today. In order to cope with change, we need to embrace it. We need to shift our thinking from striving for certainty to forecasting, futurology and designing for multiple future worlds. We will explore 5 key trends which will shape the future for consumers and how as designers and brands we can use these insights to drive innovation and even predict the future.

Lucia Ciranova & Hollie Lubbock

Published in: Design
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WTF is happening 5 consumer trends for 2020

  1. 1. WTF is happening? 
 5 consumer trends for 2020 @hollielubbock & Lucia Ciranova (@FutureofBrands) Fjord Nov 2018, Connect London
  2. 2. Lucia Ciranova Creative strategist with a passion for future thinking, consumer culture, and branding. @FutureofBrands Hey! Hollie Lubbock Experience strategist with an interest in emerging technologies, ethics and trends affects society. @hollielubbock
  3. 3. Pattern spotting
  4. 4. “The pace of change has never been this fast, yet it will never be this slow again.” Justin Trudeau, Davos 2018
  5. 5. 00 —
 The Metatrend
  6. 6. From Millennials cleaning the 
 physical trash
  7. 7. To Gen Z cleaning the digital trash
  8. 8. 01 —
 Offscreen is what the doctor ordered
  9. 9. It’s a health concern now.
  10. 10. Good tech boys went bad
  11. 11. IRL Resurgence
  12. 12. Offscreen is the new privilege
  13. 13. 02 —
 The new trend setters
  14. 14. KBeauty, flowerboys, 
 modest fashion
  15. 15. Playing tech
 catch up
  16. 16. Power in numbers
  17. 17. Trust is less about heritage and more about slick experiences
  18. 18. 03 —
 Will Amazon have to save us all?
  19. 19. Local governments can’t solve the global issues
  20. 20. Corporate public services
  21. 21. The startup resistance
  22. 22. Who is responsible?
  23. 23. 04 —
 AI by myself
  24. 24. Reality Apathy
  25. 25. Robot friends
  26. 26. Digitwin
  27. 27. Sexbots
  28. 28. 05 —
 Sustainability got sexy. Everybody is doing it.
  29. 29. Veganism spike
  30. 30. Guilt free 
 fashion
  31. 31. Zero waste movement
  32. 32. Make it 
 convenient
  33. 33. Trends for 2020 01 Offscreen is what the doctor ordered 02 The new trend setters 03 Will Amazon have to save us all? 04 AI by myself 05 Sustainability got sexy
  34. 34. 34 Thank you Hollie Lubbock & Lucia Ciranova

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