Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Design and UX can help startups

540 views

Published on

Short talk about what design can bring to developing business or start up. Part of Start Up Next, Sofia 2015 http://2015.startup.bg/

Published in: Technology
  • Be the first to comment

  • Be the first to like this

How Design and UX can help startups

  1. 1. How design and UX can help start ups @hollielubbock
  2. 2. Who am I? Senior UX Designer
 Code and Theory @hollielubbock
  3. 3. Overview 1. Minimal Loveable Products 2. What is design? 3. Design principles 4. Why is it important for startups?
  4. 4. What are we trying to do?
  5. 5. MLP not MVP Been working on cultural projects for the last 7 years Mainly on visual design and UX
  6. 6. http://www.aha.io/roadmapping/product- lovability-index
  7. 7. https://medium.com/the-happy-startup-school/beyond-mvp-10- steps-to-make-your-product-minimum-loveable-51800164ae0c
  8. 8. https://signalvnoise.com/posts/2963-what-happens-to-user-experience-in-a-minimum-viable-product
  9. 9. Every interaction with users is an opportunity to make a good impression on them 😄
  10. 10. First impressions count
  11. 11. What is ‘design’?
  12. 12. http://gretelny.com/project/56/netflix-branding
  13. 13. http://gretelny.com/project/56/netflix-branding
  14. 14. The illusion of direct interaction
  15. 15. Design is human. It's not about “is it pretty,” but about the connection it creates between a product and our lives. Jenny Arden, Google
  16. 16. What can design help you do?
  17. 17. It shows what people can expect from your product
 or service
  18. 18. Users at the heart of 
 your product — 
 user centred design
  19. 19. Never undervalue how much impact this can have on 
 your ideas
  20. 20. The golden rule of User Experience: I am not my user. http://www.uxmatters.com/mt/archives/ 2015/10/7-ux-lessons-from-leading- fitness-classes.php#sthash.TTLK64io.dpuf
  21. 21. Could you describe your current user?
  22. 22. Could you describe the users you want to gain in the future?
  23. 23. Where is that future audience currently spending their time?
  24. 24. Design Principles to live by.
  25. 25. 1. Innovative 2. Useful 3. Aesthetic 4. Understandable 5. Unobtrusive 6. Honest 7. Long lasting 8. Thorough 9. Environmentally friendly https://www.vitsoe.com/eu/about/good-design
  26. 26. 10. As little design as possible
  27. 27. What MVP design?
  28. 28. Some of the most successful companies have built their point of difference around design
  29. 29. http://interbrand.com/best-brands/best-global-brands/2015/
  30. 30. Design is becoming impossible for startups to ignore.
  31. 31. £££ 💸
  32. 32. When should you bring a designer into your start up?
  33. 33. As early as possible
  34. 34. How can you find a designer?
  35. 35. Dribble or Behance, Smashing Magazine, Creative Review, fffound. The list goes on
  36. 36. Learn about design http://design.tutsplus.com/articles/50- totally-free-lessons-in-graphic-design- theory--psd-2916
  37. 37. Beyond the age of information is the age of choices Charles Eames
  38. 38. Put the time and love (great design) into your start up
  39. 39. Focus on your users
  40. 40. Test, test, test & test again
  41. 41. Thanks for listening @hollielubbock Any Questions?

×