Holiday isle presentation

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Holiday isle presentation

  1. 1. Islander Condominiums Rental Management Presentation October 2010
  2. 2. Insert Photo Here Holiday Isle Properties has been a premiere gateway to one area of Destin for the past 25 years. We remain a strong company throughout the years by consistently surpassing our owners’ and guests’ expectations. We take pride in our customer service, small business atmosphere and our attention to detail. Jack Simpson founded the company and hired me from the onset. I have grown with the company and recently purchased it in 2009. We are not a cookie-cutter company and tailor our management program to fit with owner’s individual needs. Our reputation for dealing fairly and honestly is well-known throughout the Holiday Isle community.
  3. 3. Highlights & Overview • 25% Rental Management Fee for Term of Contract • Competitive Cleaning Fees (Paid by Guests) • Damage Waiver Program to assist with Guest Damage Costs • Professional Maintenance Provided by Area Professionals • Dedicated Main Office Location ON Holiday Isle in addition to Front Desk staff on- site • Dedicated Property Management & Owner Relations Representative • Professional High Definition Photography of Every Unit at NO COST to Owners • Professional High Definition Videos of Units at Split Cost with Owners • No Fee Discount Program for all guests and offers over $800 in savings to local attractions • VRBO owner-friendly - owner referrals booked at 15% commission • Superior Quality Linens and Newly Renovated Laundry Center with convenient location to main office • 5% Referral Fee back to the Association on every paid booking.
  4. 4. <ul><li>Cutting Edge Website with Online Bookings (www.HolidayIsle.net) </li></ul><ul><li>Email Marketing Program that adheres to CANSPAM compliance laws and with a growing database of Holiday Isle specific travelers that is in excess of 25k opt-in subscribers </li></ul><ul><li>Affiliate Email Marketing Program with access to over 4 million opt-in luxury beach travelers </li></ul><ul><li>Contextual Listings (Banner Ads/Text Links) on strategic destination market websites that bring traffic to HolidayIsle.net </li></ul><ul><li>Strong Social Marketing Presence on Facebook, Twitter & YouTube </li></ul><ul><li>Active Member of the all area Tourist Development Councils, Chambers of Commerce, the Better Business Bureau, Florida Vacation Rental Managers Association, National Vacation Rental Managers Association, and Discover Vacation Homes </li></ul>
  5. 5. Watch our Holiday Isle Properties Search Story !
  6. 6. Q: What other company in the area can claim over 20,000 unique Website Visitors per month that are specifically searching for Holiday Isle properties to book for their beach vacation? A: None – Holiday Isle Properties is the only Rental Management Company in the area that focuses and specifically targets Holiday Isle traffic, keywords, and visitors Q: How Does Holiday Isle Properties handle the technical aspects of the Website and Online Strategies? A: We are Professional Property Managers and focus our time and energy on what we do best – taking care of your property, booking reservations and dealing with guests, maintenance and housekeeping. We have sought out the most aggressive and innovative professionals in the Vacation Rental Industry to assist and provide us with what they do best: SEO: Professional SEO Consultant (Propel Media) SOCIAL: Professional Social Consultant (Pertnear) WEB DEVELOPMENT: Professional Vacation Rental Technology Company (TravelStorm)
  7. 7. TOP SECRET – NEW WEBSITE IN PRODUCTION FOR 2011 SEASON! The new HolidayIsle.net Website will have a similar layout to the site that you see on the left, only with Holiday Isle specific branding, photography and graphics throughout!
  8. 8. <ul><li>Property Pages </li></ul><ul><li>Bigger – Bolder Images on Property Pages! </li></ul><ul><li>Search Engine Optimized Landing Pages for each Individual Property </li></ul><ul><li>New Quick Quote Feature, Send an Inquiry Feature, Printable Property Pages, Email to a Friend, Favorites and More! </li></ul><ul><li>Facebook “LIKE” Integration on every Property Page! </li></ul><ul><li>The new HolidayIsle.net Website will have a similar layout to the site that you see on the left </li></ul>
  9. 9. <ul><li>Complex Pages </li></ul><ul><li>Specific Landing Page just for the Islander Condos! </li></ul><ul><li>Units in building display underneath Complex to allow guests to easily book an Islander Condo online! </li></ul><ul><li>Complex Photos, Amenities, Google Map and More! </li></ul><ul><li>The new HolidayIsle.net Website will have complex pages that have the same features as the demo page on the left, but not the design or colors shown. </li></ul>
  10. 10. <ul><li>Complex Pages </li></ul><ul><li>Specific Landing Page just for the Islander Condos! </li></ul><ul><li>Units in building display underneath Complex to allow guests to easily book an Islander Condo online! </li></ul><ul><li>Complex Photos, Amenities, Google Map and More! </li></ul><ul><li>The new HolidayIsle.net Website will have complex pages that have the same features as the demo page on the left, but not the design or colors shown. </li></ul>
  11. 11. Q: Why doesn’t Holiday Isle Properties have multiple websites for different locations and areas? A: We were planning on it! But then Google rolled out a new method of indexing websites called Google Caffeine that heavily favors companies having ONE large website with all of the information instead of multiple websites with bits of the total pictures. (Thank goodness for our professional SEO company steering us in the right direction for 2011!) Plus! We are able to focus all of our marketing dollars and efforts on Holiday Isle specific properties – and if we had multiple websites we would have to dilute the power of sending all of our traffic to one Holiday Isle specific website.
  12. 12. Holiday Isle is proud to have multiple Facebook Profiles! Holiday Isle Properties 2233 Fans & Growing! Support Destin 5690 Fans & Growing!
  13. 13. We are active on Twitter – posting news, events, deals and videos every single week! As part of our active social marketing campaign during the Gulf Coast Oil Crisis – we started a daily video post showing how beautiful our beaches are!
  14. 14. Our clients are the perfect match for your Islander Condo Rentals!

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