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HolidayIQ winter intelligence report 2012 - 2013 - final

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HolidayIQ winter intelligence report 2012 - 2013

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HolidayIQ winter intelligence report 2012 - 2013 - final

  1. 1. HolidayIQ www.holidayiq.comHolidayIQWinter Intelligence 2012 HolidayIQ www.holidayiq.com
  2. 2. HolidayIQWinter Intelligence Report 2012 www.holidayiq.com • HolidayIQ.com is India’s largest travel information portal built by India’s first & largest travel community • Travellers across India plan their holiday on HolidayIQ.com based on reviews, photos & insights provided by other travellers. • With more 1300 Indian destinations and 30000 Indian hotels, HolidayIQ.com reaches 5 million Indian travellers every month from different parts of the country. • HolidayIQ .com is not a travel agency; travellers can compare prices & book with multiple online and traditional travel agencies through HolidayIQ • This report is an analysis of Indian travellers planning their holiday in the winter season of 2012 i.e. between Nov 2012 and Feb 2013.
  3. 3. HolidayIQ www.holidayiq.comKey Findings HolidayIQ www.holidayiq.com
  4. 4. HolidayIQTop Winter 2012 Destinations www.holidayiq.com No. of travellers Andaman & Nicobar Mahabaleshwar Tarkarli Goa Kerala Puri
  5. 5. HolidayIQCities with highest no. of Winter Travellers www.holidayiq.com No. of travellers from the city Delhi Ahmedabad Bangalore Pune Kolkata Mumbai
  6. 6. HolidayIQKey Stats www.holidayiq.com Average trip length 2.7 nights Average Trip Budget Rs 20870 Average Group size 4.7 persons Average budget per person Rs. 4485 Avg budget per person per night Rs. 1655
  7. 7. HolidayIQ www.holidayiq.com2012 vs2011
  8. 8. HolidayIQWinter Season : 2012 vs 2011 www.holidayiq.com Trip Budget Budget per person Budget per person per night25000 4600 2000 Rs 20870 Rs 4485 4500 Rs 165520000 15925 4400 1500 123715000 4300 100010000 4200 4133 41005000 500 4000 0 3900 0 2011-12 2012-13 2011-12 2012-13 2011-12 2012-13 No. of nights Average Group Size 3.1 3.05 4.8 4.7 3 4.7 4.6 2.9 4.5 2.8 2.7 4.4 4.35 2.7 4.3 2.6 4.2 2.5 4.1 2011-12 2012-13 2011-12 2012-13
  9. 9. HolidayIQ www.holidayiq.comThe Budget Effect
  10. 10. HolidayIQThe Budget Effect www.holidayiq.comAverage Budget Per Person per day is 21 % lower Trips with higher per person budget has a for groups with 3 or more travellers than for groups with 2 or less travellers longer planning period.2000 Rs 60 Days 1763 51.31800 50.31600 50 1452 431400 401200 331000 30 800 600 20 400 10 200 0 0 Rs 2 or less people 3 or more people <1000 1000-5000 5000-10000 >10000
  11. 11. Long-haul destinations had highest average per person HolidayIQbudget www.holidayiq.com Sikkim Andaman & Nicobar Kerala Rajasthan Himachal Pradesh Jammu & Kashmir 0 10000 20000 30000
  12. 12. Southern pilgrimage destinations had lowest average HolidayIQper person budget www.holidayiq.com Dindigul Hogenakkal Dharmasthala Sringeri Thirukkadaiyur 840 860 880 900 920 940
  13. 13. HolidayIQSmaller cities led with highest budget per person www.holidayiq.com Ghaziabad Kanpur Agra Vijaywada Dehradun 0 2000 4000 6000 8000 10000 12000
  14. 14. HolidayIQ www.holidayiq.comHoliday with Kids
  15. 15. HolidayIQHolidays with kids www.holidayiq.com Budget of trips with kids was 63% higher than the trips without kidsDestinations with maximum % kids tourists City with maximum % kids tourists Murud Ratnagiri Jamnagar Rajkot Rajasthan Baroda Surat Kovalam Aurangabad Bandipur National Park % 15.0 20.0 25.0 % 16.00 18.00 20.00 22.00 24.00
  16. 16. HolidayIQ www.holidayiq.comPlanning a Holiday
  17. 17. HolidayIQPlanning Period of destinations www.holidayiq.com Destinations with longest period of planning (Days) Puri Kanyakumari Visakhapatnam Havelock Island Days Allahabad 0 20 40 60 80 100 Destination with shortest period of Planning (days) Diveagar Dharmasthala Bordi Kukke-Subrahmanya Days Harihareshwar 0 5 10 15 20 25
  18. 18. HolidayIQPlanning period of travellers from different cities www.holidayiq.com City of Travellers with longest period of planning Varanasi Jamshedpur Allahabad Kolkata Days Durgapur 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 City of Travellers with shortest period of planning Surat Baroda Rajkot Vadodara Days Valsad 0 5 10 15 20 25 30 35
  19. 19. HolidayIQPlanning Period www.holidayiq.comAverage planning period of Trips 3 nights or more is 44% more than trips 2 nights or Destination region wise planning period less. 60 60 52 Days 54 Days 50 50 49 44 45 40 36 40 36 30 30 20 20 10 10 0 0 2 or less nights 3 or more nights East North North East South West
  20. 20. HolidayIQ www.holidayiq.com Metro* vs Non-Metro* Traveller*Top 6 populated cities (Mum, Del, Blr, Kol, Hyd, Che) vs the rest
  21. 21. HolidayIQMetro vs Non-Metro (origin city) www.holidayiq.com Average No. of nights Average No. of people per trip Average Trip Budget 2.76 5 23000 22537 2.75 Rs. 2.75 4.82 22000 4.8 2.74 21000 2.73 4.6 4.5 20000 19217 2.72 2.72 19000 4.4 2.71 18000 2.7 4.2 17000 Metro Non-Metro Metro Non-Metro Metro Non-metro Average Budget per person Non-metro Rs. Metro 4600 4700 4800 4900 5000 5100 5200
  22. 22. HolidayIQMetro vs Non-Metro www.holidayiq.com Average Budget per person Average Planning Period per night (days) 1590 46 45 Rs Days 1579 1580 44 1570 1560 42 1550 1546 40 40 1540 1530 38 1520 36 Metro Non-metro Metro Non-metro 35% of trips from non-metro travellers had at least one kid. 29% of trips from metro travellers had at least one kid.
  23. 23. HolidayIQ www.holidayiq.comSingle Travellers
  24. 24. HolidayIQSingle Travellers www.holidayiq.com Top Destinations where Single Citys with highest no. of Single Travellers Go travellers Kerala Mumbai Goa Bangalore Ooty Kolkata Andaman & Nicobar Delhi Coorg Pune
  25. 25. HolidayIQ www.holidayiq.comHoliday Diversity
  26. 26. HolidayIQHoliday Diversity www.holidayiq.com Destination with highest diversity of travellers (travellers from most no. of cities) No. of cities Ooty Andaman & Nicobar Goa Puri Kerala 0 200 400 600 800 1000 1200 1400 City with travellers going to highest no. of destinations No. of destinations Delhi Pune Bangalore Kolkata Mumbai 0 1000 2000 3000 4000 5000 6000
  27. 27. HolidayIQ www.holidayiq.comMetro Match
  28. 28. HolidayIQMetro Stats www.holidayiq.com Travellers from Delhi go for longer trips that other metros. Bangaloreans go for the shortest. Mumbai Nights Kolkata Hyderabad Delhi Chennai Bangalore 0 0.5 1 1.5 2 2.5 3 3.5 Mumbaikars travel in larger groups than other metros. Delhites have the shortest group size. Mumbai Kolkata Hyderabad Delhi Chennai No of people Bangalore 0 1 2 3 4 5 6
  29. 29. HolidayIQ6 metro stats www.holidayiq.com Kolkatans take the longest to plan a holiday. Bangaloreans are the quickest. Mumbai Days Kolkata Hyderabad Delhi Chennai Bangalore 0 10 20 30 40 50 60 70 Most Mumbaikars travel with kids Least no. of Hyderabadis do. Mumbai % with kids Kolkata Hyderabad Delhi Chennai Bangalore 0 5 10 15 20 25 30 35 40
  30. 30. HolidayIQ6 metro stats www.holidayiq.com Delhites have the highest average budget per person per night Kolkatans have the least. Mumbai Rs. Kolkata Hyderabad Delhi Chennai Bangalore 0 500 1000 1500 2000 2500 Delhites have the highest average budget per person per night Kolkatans have the least. Mumbai Rs. Kolkata Hyderabad Delhi Chennai Bangalore 0 1000 2000 3000 4000 5000 6000 7000 8000
  31. 31. HolidayIQ www.holidayiq.comStats of the States
  32. 32. HolidayIQStats of the States www.holidayiq.com Bengalis plan their travel 59 Gujaratis travel in bigger Punjabis go for the longest days ahead on an groups (average – 5.33 people) trips (3.54 days) and Keralites average, however Gujarati’s while Uttaranchal residents for the shortest (1.94 days) just take 31 days on an travel in smallest groups (3.44). average. Rajasthanis have the highest budget per person Punjabis have the highest budget per person (Average – Rs. 7502) while Orissa residents have per night (Average – Rs. 2855) while Bengalis the least (Average – Rs. 3161) have the least (Average – Rs. 680)
  33. 33. HolidayIQ www.holidayiq.comIndian Travel –Regional Story
  34. 34. HolidayIQRegion Matrix www.holidayiq.com Destination Regions North % East North South West East East 57.4 11.9 6.8 17.3 6.6 Region of North 9.6 44.1 2.0 26.3 18.0 Customer North 22.6 13.1 27.3 21.2 15.9 East South 2.8 6.7 0.9 77.3 12.2 West 1.8 20.4 0.9 18.4 58.5
  35. 35. HolidayIQ www.holidayiq.com Thank YouFor further information contact Nihal @9886630627 or nihals@holidayiq.com

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