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Overhead Music & Announcements for Health and Fitness Centers

Holdcom
Holdcom

How to use background music and overhead announcements to improve the overall experience for members of your health or fitness facility.

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Overhead Music & Announcements for Health and Fitness Centers
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Music
            • Is Flexible

              o Depending on your clientele and
                 when they are active within your
                 facility, you can adjust music
                 accordingly.
              o You might consider one playlist for
                 early bird corporate employees,
                 another for daytime visits from
                 moms or seniors, and another for a
                 younger audience later at night.
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Music
• Helps Members Stay more Fit

  o Music transforms the “chore” of exercising into a more
   pleasant experience. Using happy, upbeat, and energetic
   music can get members in the mood to work out harder.

  o Listening to music increases the amount of time
   people can run on a treadmill before perceived
   exhaustion, especially women and obese children
   (source)
  o Music can increase athletic performance up to 20%
   (source)
Holdcom | www.holdcom.com | info@holdcom.com




60% of members report that they feel more loyal
to a gym that plays music they like (source)
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Music
            • Emphasizes your brand

              o By choosing appropriate music,
                 you can create a unique, branded
                 “radio station” that adds interest
                 to your overhead programming
                 and allows you to dictate the
                 “sound” of your brand.
              o Every business has a brand. It’s
                 not about a logo or certain
                 colors, it’s about others’
                 perceptions of you.
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Music
                    • Ensures Staff is Alert

                       o Working in silence all
                         day can have a negative
                         impact on your staff
                         members
                       o The environment your
                         staff works in can
                         directly impact
                         members – how can
                         they provide great
                         customer service if
                         they’re miserable?
Ad

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Overhead Music & Announcements for Health and Fitness Centers

  • 2. Holdcom | www.holdcom.com | info@holdcom.com Overhead Music • Is Flexible o Depending on your clientele and when they are active within your facility, you can adjust music accordingly. o You might consider one playlist for early bird corporate employees, another for daytime visits from moms or seniors, and another for a younger audience later at night.
  • 3. Holdcom | www.holdcom.com | info@holdcom.com Overhead Music • Helps Members Stay more Fit o Music transforms the “chore” of exercising into a more pleasant experience. Using happy, upbeat, and energetic music can get members in the mood to work out harder. o Listening to music increases the amount of time people can run on a treadmill before perceived exhaustion, especially women and obese children (source) o Music can increase athletic performance up to 20% (source)
  • 4. Holdcom | www.holdcom.com | info@holdcom.com 60% of members report that they feel more loyal to a gym that plays music they like (source)
  • 5. Holdcom | www.holdcom.com | info@holdcom.com Overhead Music • Emphasizes your brand o By choosing appropriate music, you can create a unique, branded “radio station” that adds interest to your overhead programming and allows you to dictate the “sound” of your brand. o Every business has a brand. It’s not about a logo or certain colors, it’s about others’ perceptions of you.
  • 6. Holdcom | www.holdcom.com | info@holdcom.com Overhead Music • Ensures Staff is Alert o Working in silence all day can have a negative impact on your staff members o The environment your staff works in can directly impact members – how can they provide great customer service if they’re miserable?
  • 7. Holdcom | www.holdcom.com | info@holdcom.com Overhead Announcements • Use pre-recorded announcements to create special events o Start a Work out “power hour.” Announce it overhead then play appropriate music to keep everyone working hard o Keep messages clear by using a professional voice
  • 8. Holdcom | www.holdcom.com | info@holdcom.com Overhead Announcements • Grow your fitness class attendance o Inform members about different types of fitness classes available. o Promote your popular classes throughout the day.
  • 9. Holdcom | www.holdcom.com | info@holdcom.com Overhead Announcements • You can also use announcements to encourage members to make purchases within your facility: Highlight promotions at your Juice and Snack Bars Let people know when merchandise, like branded t-shirts or duffel bags, go on sale
  • 10. Click here for a FREE TRIAL of Holdcom’s Overhead Music Solution | www.holdcom.com | info@holdcom.com | 800.666.6465