Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Music
            • Is Flexible

              o Depending on your...
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Music
• Helps Members Stay more Fit

  o Music transforms the “cho...
Holdcom | www.holdcom.com | info@holdcom.com




60% of members report that they feel more loyal
to a gym that plays music...
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Music
            • Emphasizes your brand

              o By choo...
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Music
                    • Ensures Staff is Alert

              ...
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Announcements
• Use pre-recorded
 announcements to create
 special...
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Announcements
                • Grow your fitness class
          ...
Holdcom | www.holdcom.com | info@holdcom.com


Overhead Announcements
• You can also use announcements to encourage
 membe...
Click here for a
      FREE TRIAL
           of
  Holdcom’s Overhead
    Music Solution

| www.holdcom.com | info@holdcom....
Overhead Music & Announcements for Health and Fitness Centers
Upcoming SlideShare
Loading in …5
×

of

Overhead Music & Announcements for Health and Fitness Centers Slide 1 Overhead Music & Announcements for Health and Fitness Centers Slide 2 Overhead Music & Announcements for Health and Fitness Centers Slide 3 Overhead Music & Announcements for Health and Fitness Centers Slide 4 Overhead Music & Announcements for Health and Fitness Centers Slide 5 Overhead Music & Announcements for Health and Fitness Centers Slide 6 Overhead Music & Announcements for Health and Fitness Centers Slide 7 Overhead Music & Announcements for Health and Fitness Centers Slide 8 Overhead Music & Announcements for Health and Fitness Centers Slide 9 Overhead Music & Announcements for Health and Fitness Centers Slide 10
Upcoming SlideShare
6 Rs for Professional Voicemail Greetings
Next
Download to read offline and view in fullscreen.

1 Like

Share

Download to read offline

Overhead Music & Announcements for Health and Fitness Centers

Download to read offline

How to use background music and overhead announcements to improve the overall experience for members of your health or fitness facility.

Overhead Music & Announcements for Health and Fitness Centers

  1. 1. Holdcom | www.holdcom.com | info@holdcom.com Overhead Music • Is Flexible o Depending on your clientele and when they are active within your facility, you can adjust music accordingly. o You might consider one playlist for early bird corporate employees, another for daytime visits from moms or seniors, and another for a younger audience later at night.
  2. 2. Holdcom | www.holdcom.com | info@holdcom.com Overhead Music • Helps Members Stay more Fit o Music transforms the “chore” of exercising into a more pleasant experience. Using happy, upbeat, and energetic music can get members in the mood to work out harder. o Listening to music increases the amount of time people can run on a treadmill before perceived exhaustion, especially women and obese children (source) o Music can increase athletic performance up to 20% (source)
  3. 3. Holdcom | www.holdcom.com | info@holdcom.com 60% of members report that they feel more loyal to a gym that plays music they like (source)
  4. 4. Holdcom | www.holdcom.com | info@holdcom.com Overhead Music • Emphasizes your brand o By choosing appropriate music, you can create a unique, branded “radio station” that adds interest to your overhead programming and allows you to dictate the “sound” of your brand. o Every business has a brand. It’s not about a logo or certain colors, it’s about others’ perceptions of you.
  5. 5. Holdcom | www.holdcom.com | info@holdcom.com Overhead Music • Ensures Staff is Alert o Working in silence all day can have a negative impact on your staff members o The environment your staff works in can directly impact members – how can they provide great customer service if they’re miserable?
  6. 6. Holdcom | www.holdcom.com | info@holdcom.com Overhead Announcements • Use pre-recorded announcements to create special events o Start a Work out “power hour.” Announce it overhead then play appropriate music to keep everyone working hard o Keep messages clear by using a professional voice
  7. 7. Holdcom | www.holdcom.com | info@holdcom.com Overhead Announcements • Grow your fitness class attendance o Inform members about different types of fitness classes available. o Promote your popular classes throughout the day.
  8. 8. Holdcom | www.holdcom.com | info@holdcom.com Overhead Announcements • You can also use announcements to encourage members to make purchases within your facility: Highlight promotions at your Juice and Snack Bars Let people know when merchandise, like branded t-shirts or duffel bags, go on sale
  9. 9. Click here for a FREE TRIAL of Holdcom’s Overhead Music Solution | www.holdcom.com | info@holdcom.com | 800.666.6465
  • ssuser8dd3ad

    Nov. 10, 2014

How to use background music and overhead announcements to improve the overall experience for members of your health or fitness facility.

Views

Total views

3,605

On Slideshare

0

From embeds

0

Number of embeds

2,140

Actions

Downloads

3

Shares

0

Comments

0

Likes

1

×