12 Months of On Hold Marketing for Restaurants How to Keep Message On Hold content up to date, informative, and effective.www.holdcom.com | 800.666.6465 | firstname.lastname@example.org
About Message On Hold• Communicating and marketing to callers on hold enables your property or venue to tell your audience exactly what sets your business apart.• Turn passive time spent on hold and make it an informative, active part of the guest experience.• Your callers are already waiting on hold, and MOH marketing allows you to us it as a helpful business-building tool.
Message On Hold Content• Creating content for on hold messages is the first step of creating useful MOH information.• Use your Message On Hold program to: – Reinforce current marketing objectives – Noteworthy on-site features – Highlight your unique offerings• Look forward to upcoming events to keep your program up to date.
January• Explain your “light” menu options to attract customers with New Year’s Resolutions to maintain a healthy life style• Inform callers of changes in hours after the holidays• Announce upcoming events for the next month
February• Give Valentine’s Day information, including prices, hours, and options• Explain winter specials and the seasonal produce they include• Promote lunch specials for businesses and schools with February Break
March• Promote special events to get people out of the house before Spring has official sprung• Include availability for holiday gatherings• Update content about menu offerings to include Spring options
April• Announce the opening of outdoor dining spaces• Include catering availability for local businesses for events such as Administrative Professionals Day• Start promoting Mother’s Day menus and schedules
MayInclude completeinformation aboutupcoming, seasonallyrelevant happenings: – Mother’s Day – Father’s Day – Graduations – Prom Dinners – Weddings
June• Switch your menu information to Summer offerings• Highlight your kid- friendly options, as school is now ending• Include location and directions if you are hoping to attract vacationers.
August• Announce your participation in summer festivals, like town celebration days and County/State Fairs.• Encourage diners to come in to try your summer menu before fall begins.
September• Promote back to school specials an autumnal harvest dinners• Start hyping Halloween events.
October• Promote your costume contests, Halloween promotions, and neighborhood trick-or- treat program participation• Encourage callers to make holiday reservations and catering requests early.
November• Announce your holiday hours for Thanksgiving and beyond• Give information about catering for corporate and personal holiday parties
December• Wish callers “Season’s Greetings” and “Happy New Year”• Include your holiday scheduling• Encourage reservations for New Year’s Eve
The Benefits of MOH For RestaurantsOn hold programming: – Keeps guests from waiting in silence, making them feel unappreciated – Allows you to highlight your unique offerings – Gives the opportunity to promote new menu items, promotions, locations, or products – Keeps guests on hold entertained – Helps you promote your business
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