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How To Leverage Audio Marketing For Your<br />Healthcare Facility<br />Telephony<br />Part I of III<br />Holdcom|www.holdc...
By optimizing telephone<br />hold time, the frustrating experience of<br />waiting on hold can be transformed <br />into a...
Message On Hold<br />Creates a one-on-one<br />Opportunity to promote<br />Marketing initiatives and<br />Improve customer...
Message On Hold Best Practices<br />● Announce fundraisers, charity <br />     events, and breaking news<br />● Be creativ...
IVR Announcements<br />●  Voice Prompts<br />Navigates callers through the<br />phone system with interactive<br />prompti...
Common Ways Healthcare Facilities Utilize<br />IVR Announcements<br />● To locate a doctor or specialty<br />● Provide dri...
Personal Cell Phone Greetings and <br />Voicemail Greetings<br />● Complete your mobile office<br />●Facilitate patient/ph...
Click Here to Download<br />Holdcom’s FREE White Paper:<br />How to Leverage Audio<br />Marketing For Your<br />Healthcare...
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How to Leverage Audio Marketing for Your Healthcare Facility Part I- Telephony

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By optimizing telephone hold time, the frustrating experience of waiting on hold can be transformed into an interactive, productive period of engagement.

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How to Leverage Audio Marketing for Your Healthcare Facility Part I- Telephony

  1. 1. How To Leverage Audio Marketing For Your<br />Healthcare Facility<br />Telephony<br />Part I of III<br />Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com<br />
  2. 2. By optimizing telephone<br />hold time, the frustrating experience of<br />waiting on hold can be transformed <br />into an interactive, productive<br />period of engagement.<br />Try Holdcom’s Free <br />VoiceGrader Analysis<br />Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com<br />
  3. 3. Message On Hold<br />Creates a one-on-one<br />Opportunity to promote<br />Marketing initiatives and<br />Improve customer service. <br />MOH provides valuable information<br />via recorded messages, often <br />accompanied by music.<br />Blog: Have Some Chicken Soup While Waiting On Hold<br />Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com<br />
  4. 4. Message On Hold Best Practices<br />● Announce fundraisers, charity <br /> events, and breaking news<br />● Be creative. Present fun facts, <br /> trivia, and healthcare best practices.<br />● Convey time sensitive <br /> information like vaccine availability<br /> and health warnings.<br />● Mention special awards<br /> and positive press that the <br /> medical staff or facility has received. <br />● Tell callers about facility changes <br /> such as mergers, expansions or closures.<br />Blog:Optimizing Healthcare Message On Hold<br />For Emergencies<br />Message On Hold FAQ’s<br />Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com<br />
  5. 5. IVR Announcements<br />● Voice Prompts<br />Navigates callers through the<br />phone system with interactive<br />prompting & one-line commands.<br />Can quickly help customers address <br />their calling needs.<br />Blog:Voice Prompt Script Tips<br />● Interactive Voice Response<br /> System<br /> Allows customers to access<br /> a pre-recorded database <br /> through keypad input or speech<br /> recognition.<br /> Frees up phone lines and<br /> decreases hold time .<br />Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com<br />
  6. 6. Common Ways Healthcare Facilities Utilize<br />IVR Announcements<br />● To locate a doctor or specialty<br />● Provide driving directions to facility.<br />● Offer foreign speaking patients the option<br /> to speak to a multilingual<br /> representative.<br />●Remind and confirm patient <br /> appointments.<br />● Provide seasonal information<br /> about programs and vaccines available.<br />● Answer FAQ’s<br />●Page doctors and other medical staff.<br />Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com<br />
  7. 7. Personal Cell Phone Greetings and <br />Voicemail Greetings<br />● Complete your mobile office<br />●Facilitate patient/physician <br /> feedback<br />● Professional recordings show <br />sophistication.<br />● By providing alternate forms of<br /> communication in your voice message,<br /> patients can reach you in case <br /> of emergency.<br /> Blog: The Making of a Professional<br />Cell Phone Voicemail Greeting<br />Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com<br />
  8. 8. Click Here to Download<br />Holdcom’s FREE White Paper:<br />How to Leverage Audio<br />Marketing For Your<br />Healthcare Facility<br />Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com<br />

By optimizing telephone hold time, the frustrating experience of waiting on hold can be transformed into an interactive, productive period of engagement.

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