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Created by Holdcom | www.holdcom.com | 800.666.6465

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INTRODUCTION  Often, Virtual tours focus only on sight.  Audio makes content more memorable and informative.  Use audio to increase engagement and viewer take-away/knowledge retention. Created by Holdcom | www.holdcom.com | 800.666.6465

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BEFORE YOU BEGIN  Be sure you’re starting with high quality images.  Forcreating professionally produced virtual tours, Holdcom Partners with:  Real Tour Vision  VT 360  Virtualvue  Understand your audience Created by Holdcom | www.holdcom.com | 800.666.6465

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1. INCLUDE A WELCOME VIDEO A welcome video is a good way to introduce your tour.  Thevideo should play before you tour starts and should be less than a minute long. Created by Holdcom | www.holdcom.com | 800.666.6465

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1. INCLUDE A WELCOME VIDEO Content Tips:  Greet Visitors Warmly  Explain a little bit about your business, property, or facility  Encourage visitors to enjoy the tour, and contact you if they have any questions. Where else can you add audio to your virtual tour? Click here to learn Created by Holdcom | www.holdcom.com | 800.666.6465

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2. OPEN YOUR TOUR WITH AUDIO  Play your audio logo first  Audio logos, like visual logos, create branded associations.  Begin to associate a particular sound with your property, facility, or brand. Creating an audio logo is the first step in building an audio or sonic brand. Click here to learn more about Sonic Branding. Created by Holdcom | www.holdcom.com | 800.666.6465

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2. OPEN YOUR TOUR WITH AUDIO  Highlight some key features, like:  Your exceptional staff  Recent Upgrades  A great location Created by Holdcom | www.holdcom.com | 800.666.6465

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3. PLAY APPROPRIATE BACKGROUND MUSIC Search for music that matches the tone of your facility or property.  Family resorts upbeat, contemporary music  Healthcare facilities calm and soothing music Click Here to visit our Music Themes Library Created by Holdcom | www.holdcom.com | 800.666.6465

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3. PLAY APPROPRIATE BACKGROUND MUSIC  Don’t Vary Music Too Much  Using one track creates consistency  If you want to use more than one track:  Choose music from one album or genre Make sure your tour is long enough to support multiple tracks. Discover frequently used themes within your industry Created by Holdcom | www.holdcom.com | 800.666.6465

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4. CONTINUE AUDIO THROUGHOUT THE TOUR  Audiocan have an impact on the entirety of your tour.  Make sure audio contributes to the visual experience. Created by Holdcom | www.holdcom.com | 800.666.6465

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4. CONTINUE AUDIO THROUGHOUT THE TOUR  Useaudio to introduce rooms as visitors enter them  Include the room’s name and it’s function  Use audio to point out room details that aren’t obvious.  Background music ties different rooms together, making an authentic experience Created by Holdcom | www.holdcom.com | 800.666.6465

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5. INCLUDE NOISES PRESENT IN YOUR FACILITY  Every space makes noises:  Offices have keyboards clicking and copy machines  Restaurants have quiet chatter and clinking glassesAmbient Noise can help make avirtual experience more realistic. Created by Holdcom | www.holdcom.com | 800.666.6465

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5. INCLUDE NOISES PRESENT IN YOUR FACILITY  Best Practices:  Keep ambient noise in the background.  Lower the volume of ambient noises during narration. Created by Holdcom | www.holdcom.com | 800.666.6465

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6. CHANGE SOUNDS TO GRAB ATTENTION  Every time audio changes, it signals to the listener that something is different.  Changing sounds too often will overwhelm visitors.  Two Strategies  Change Music  Change Narrator Created by Holdcom | www.holdcom.com | 800.666.6465

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6. CHANGE SOUNDS TO GRAB ATTENTION  Musical changes can be especially effective— or distracting.  Use them sparingly, like when you move from an outdoor to an indoor space.  When changing sounds from room to room  Experiment with different ambient sounds  Alternate between two voiceovers for emphasis Created by Holdcom | www.holdcom.com | 800.666.6465

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7. GIVE YOUR TOUR A REAL CONCLUSION  After yourfinal room, don’t leave your audience confused.  Use audio to conclude your tour, thanking visitors for checking out your property and encouraging them to visit other parts of your Celebrate the end of your tour! Use the conclusion to give visitors more website. information on your website. Created by Holdcom | www.holdcom.com | 800.666.6465

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7. GIVE YOUR TOUR A REAL CONCLUSION  Your voiceover can tell visitors where they should go next  Consider what information they need after the tour:  Healthcare Facilities: Departments, Award- Winning Services  Hospitality Properties: Reservations, Maps  Entertainment Venues: Tickets, Event Calendar Created by Holdcom | www.holdcom.com | 800.666.6465

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8. MAKE YOUR TOUR USER-FRIENDLY  Ifa virtual tour isn’t intuitive, people won’t keep participating.  Explain navigation sousers know how to get the information they’re looking for. Created by Holdcom | www.holdcom.com | 800.666.6465

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8. AUDIO CAN MAKE TOURS USER-FRIENDLY  Use audio as a tutorial, showing them how to move and zoom.  Highlight essential commands  Combine audio with visual cues, like arrows Created by Holdcom | www.holdcom.com | 800.666.6465

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9. LET YOUR TOUR BE INTERACTIVE you don’t let visitors interact with your  If material, they’re basically watching a movie.  Interactivity turns a passive tour into an active experience. Created by Holdcom | www.holdcom.com | 800.666.6465

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9. LET YOUR TOUR BE INTERACTIVE  Example: If your facility is large and you are featuring many rooms, use a floor plan to “map” where users will be going next.  Let users click different rooms and see that portion of the tour.  This is especially useful for visit-planning at museums and entertainment venues. Created by Holdcom | www.holdcom.com | 800.666.6465

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THE REAL WORLD ISN’T SILENT Your virtual tour shouldn’t be, either.Use these tips to add compelling audio content throughout your Virtual Tour Created by Holdcom | www.holdcom.com | 800.666.6465

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CONCLUSIONProperly designed and executed, virtualtours can recreated the experience of“being there”.You can’t mimic all aspects of reality online,but adding audio to your virtual tour is thefirst step in establishing realism andcreating an experience. Created by Holdcom | www.holdcom.com | 800.666.6465