Introduction to written e public relations

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Introduction to written e public relations

  1. 1. Introduction to Written E‐Public Relations By Hoem Seiha H/p: 012‐699‐553 Email: entrepconsulting@gmail.com 
  2. 2. Public Relations is the dynamic process of engaging your company with the public by keeping them being informed about your company’s news, policy, promotion, etc., using the influences of strong and effective public and media campaigns.   Effective public relations campaigns are usually enabled by low cost strategies rather than advertising plans that need a large budget allocation. Public Relations 
  3. 3. Interactions 
  4. 4. Public Relations is about “Image” of your company. Here, you build with them: ∗ Trust & Confidence in your brand image ∗ Close relationships between your company & clients Marketing is about your company’s products and the clients. Here, you: ∗ Access  and study the market’s need ∗ Cater to the need ∗ advertise and promote your company’s products. Public Relations Vs. Marketing 
  5. 5. PR: Company‐Public Engagement 
  6. 6. Marketing: Product‐Client Process 
  7. 7. Public relations using electronic mediums to engage your company with the public. Electronic mediums can be: ∗ Blog (Wordpress, blogger, etc.) ∗ Website  ∗ Email ∗ Social networking sites (Facebook, LinkedIn, etc.) E‐Public Relations 
  8. 8. The process of engaging your company with the public through written communications, using electronic mediums such as online and email campaigns. The electronic materials intended for public relations can be the followings: ∗ Newsletter (news, features, reviews, etc.) ∗ News release ∗ Invitation ∗ Blog post ∗ Brief Reviews ∗ How‐to ∗ Status update (social networking site) Written E‐Public Relations 

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