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Friends & valuable clients,

Promoting your company’s brand is one among the most challenging tasks, but it’s also one among the crucial components to your successful marketing plans. And branding, of course, contributes to your company’s goodwill that is considered as an asset to your business. However, to achieve your branding campaigns and boost your company's goodwill, you’ll need more than just a mere marketing campaign. That is “Media Relations” that supplements your whole PR and marketing campaign.

It’s that daunting again when it comes to choosing a PR agency to do branding jobs for you, isn’t it? However, you’re right on the track here. With X-Media, you’ll have opportunities to achieve your branding plan that contributes to the success of your business growth.

Unlike any other PR practitioners, we apply innovative approaches for branding and advertising through engineering of creative and earned media contents. While paid advertisements give you brand awareness and product publicity, earned media coverage goes beyond that, allowing you to voice your company and products and thus bringing about public confidence in your company's brand.

Last but not least, we’d like to thank you for your kind consideration on and using our services.

Best Regards,

Hoem Seiha

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Brochure of x media (new)

  1. 1. Branding & Advertising Engineers Contact Us Parkway Square (1st floor), Mao Tse Tong Blvd., Phnom Penh, Cambodia H/p: (855)12-90-63-40 /12-699-553 E-mail: entrepconsulting@gmail.com Website: www.entrepconsulting.com
  2. 2. Message from Engineer-in-Chief Friends & valuable clients, Promoting your company’s brand is one among the most challenging tasks, but it’s also one among the crucial components to your successful marketing plans. And branding, of course, contributes to your company’s goodwill that is considered as an asset to your business. However, to achieve your branding campaigns and boost your company's goodwill, you’ll need more than just a mere marketing campaign. That is “Media Relations” that supplements your whole PR and marketing campaign. It’s that daunting again when it comes to choosing a PR agency to do branding jobs for you, isn’t it? However, you’re right on the track here. With X-Media, you’ll have opportunities to achieve your branding plan that contributes to the success of your business growth. Unlike any other PR practitioners, we apply innovative approaches for branding and advertising through engineering of creative and earned media contents. While paid advertisements give you brand awareness and product publicity, earned media coverage goes beyond that, allowing you to voice your company and products and thus bringing about public confidence in your company's brand. Last but not least, we’d like to thank you for your kind consideration on and using our services. Best Regards, Hoem Seiha
  3. 3. Our Services Media Engineering We provide Media Relations solutions to help achieve your branding campaigns... Publication Engineering We produce media kits to help journalists find your facts fast and easily... Content Engineering We report stories and produce PR contents of your company for the media... Digital Engineering We provide social media advertising solutions to add brand presence online...
  4. 4. Media Engineering Why Media Engineering For a robust branding campaign, Media Relations is an indispensible tool. At X-Media, we provide the most advanced and creative media relations strategies to bring about the interest of media into your company, products and services so that the media mention your company most frequently on their running programs. Once your business along with your company’s spokesmen are frequently covered in the media, readers, radio and TV consumers see and feel your stories, bringing about consumer confidence in your company and products. How Do We Work Conduct Media Relations: We conduct media relations between your company and media organizations and bring about media interest to your business so that they report stories about your company and products. Further, we place you directly at the most influential TVs in TV professional talk shows and exclusive interviews, editorials and columns on newspapers or magazines. We have a good connection with various media organizations in Cambodia, giving us a huge asset to successful earned media coverage campaigns. Create Media Interest: We create and bring about media interest to your industry, advise your spokesmen on what and how to respond to the media, and suggest story pitches for the media to cover your business or parts of it in their work. Media Coverage Monitoring: In order to measure effectiveness of the media relations campaign, we trace every single piece of mentions of your business and industry by the media and report it to you for future consideration or decision.
  5. 5. Content Engineering Why Content Engineering Sometimes, news reporters are hassled by your promotional puffs. With our long experiences and strong expertise in media reporting, we can professionally ensure media coverage on your company’s stories for a number of media outlets in Cambodia. How Do We Work Write Your Stories: We write stories of your company and work with the local and international media to ensure earned coverage of your business. With our expertise in media and story reporting, we can make your stories appealing to the media and earn public’s confidence in your business. Run Your Stories: Thanks to our good connection with the local and international media organizations, we place your written stories at various media and ensure that they will be run as parts of top stories on their newspapers and magazines. The more your stories get covered in the newspapers, the more famous your brand become, as this is an effective method to promote brand professionally. People of the modern days seem to be tired of the promotion pieces of information on the pages of newspapers and magazines. Media Coverage Monitoring: In order to measure effectiveness of the campaign, we trace the pieces of the stories to see if there are any changes to suit their newspapers and magazines so that we can adapt to preferences of each of the media organizations to ensure greater coverage in the future campaigns.
  6. 6. Publication Engineering Why Publication Engineering Direct communication with the consumers is a terrific way to promote your brand and generate awareness of your products. To provide your consumers with direct communication, we produce periodic newsletters about your company, industry information, and human interests to suit your target audience and keep them informed about your companies on a periodic basis. How Do We Work Produce Periodic Publications For most of companies that rely entirely on brand name, periodic newsletter, market review, or periodic report is the best way to communicate with and keep your consumers informed about your company’s brand name and specialty for certain services and industry. Periodic publications about your company, industry and market review allow you to continually communicate with your consumers. Distribute Publications It’s no use having your periodic newsletters or reports kept inside your company. It needs distribution. At X-Media, we have a great deal of email contact lists of media organizations and consumers that might be interested in your newsletters, reviews or reports. Further, you might also print them out and distribute to your consumers at your pleasure. Feedback & Monitoring To measure how this campaign is effective for branding strategies, we work with the media reporters and consumers to take a brief survey about the publications. This will allow us to adapt and make some changes according to the survey results.
  7. 7. Digital Engineering Why Digital Engineering Among one million Cambodian who go on Facebook (2013 stats), around 60% of them are active users. Earning Facebook presence is a good way to keep in touch with your potential and existing consumers, interact with the public, and expose your products to a number of people. Aside from social media such as Facebook, around 100,000 people are actively using emails. 50% of them open mail boxes frequently. To reach them, email is the fastest and cheapest way. Communicating with those people to get your periodic publications seen by their eyes, quickly and cheaply. How Do We Work Create Business Pages We create a business page for your company brand and generate brand awareness on social media like Facebook arena. Create & Update Contents We create interesting contents and update urge-to action posts on your page regularly to stimulate and keep interactions between your company and consumers. Contents can be photos of activities within your company, contents of your products and company, industry-related news and many other kinds of contents that will suit your company branding strategies. Feedback & Monitoring Keeping track of the contents and post updates enables us to know what will be interesting for the consumers. And thence we can make changes to satisfy the consumers on that social arena.
  8. 8. Our Clients Who Are Our Clients Our clients are from major industries such as real estate, foods and beverages, fitness, and appraisal service, some of which are planning for franchise offerings and IPO. Contact Entrepreneur Consulting | H/p: (855)12-699-553| Email: entrepconsulting@gmail.com | | Website: www.entrepconsulting.com | #113 (Parkway Square), Mao Tse Tung Blvd., Tuol Svay Prey I, Phnom Penh, Cambodia. Find Us www.facebook.com/EntrepreneurConsulting www.linkedin.com/pub/entrepreneur-consulting/55/60b/199

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