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How to implement a Business Intelligence Strategy - Kevin Crowley

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Hodge's Head of Business Intelligence Kevin Crowley presenting how to implement a Business Intelligence Strategy, presented at the CIM Analytics Masterclass

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How to implement a Business Intelligence Strategy - Kevin Crowley

  1. 1. DEVELOPING A BI STRATEGY KEVIN CROWLEY CIM ANALYTICS MASTERCLASS 19TH JUNE 2018
  2. 2. CONTEN TS Introduction & Context BI Strategy Approach Key Principles3 2 1 Summary4
  3. 3. 3 BUSINESS INTELLIGENCE (BI) IS THE PROCESS OF COLLECTING BUSINESS DATA AND TURNING IT INTO INFORMATION THAT IS MEANINGFUL AND ACTIONABLE TOWARDS A STRATEGIC GOAL. WHAT IS BI? DATA Signals, No Insight INFORMATION Useful, Organised, Structured KNOWLEDGE Contextual, Learning WISDOM Integrated, Actionable SOURCES: BI: HTTPS://WWW.LOGIANALYTICS.COM/RESOURCES/BI- ENCYCLOPEDIA/BUSINESS-INTELLIGENCE/ DIKW: https://en.wikipedia.org/wiki/DIKW_pyramid
  4. 4. 4
  5. 5. BI OBJECTIVES Business Objective s BI Objective s Phase 1 Review Phase 2 Data Warehous e Phase 2 Consolida te Phase 3 Implemen t Phase 4 Improve DRIVE STRATEGY BASED ON DATA-DRIVEN DECISIONS DEVELOP A PERFORMANCE-ORIENTED CULTURE DRIVE IMPROVED COMMERCIAL PERFORMANCE 1 2 3 BI OBJECTIVES
  6. 6. BI STRATEGY PHASES - OBJECTIVES Business Objective s BI Objective s Phase 1 Review Phase 2 Data Warehous e Phase 3 Consolida te Phase 4 Implemen t Phase 5 Improve  PHASE 1 • UNDERSTAND THE ‘AS IS’ POSITION AND FORM A VIEW OF THE ‘TO BE’ VISION
  7. 7. BI STRATEGY PHASES - OBJECTIVES Business Objective s BI Objective s Phase 1 Review Phase 2 Data Warehous e Phase 3 Consolida te Phase 4 Implemen t Phase 5 Improve  PHASE 1 • UNDERSTAND THE ‘AS IS’ POSITION AND FORM A VIEW OF THE ‘TO BE’ VISION  PHASE 2 • TO PROVIDE THE BUSINESS WITH A SINGLE REPOSITORY FOR REPORTING AND ANALYSIS
  8. 8. BI STRATEGY PHASES - OBJECTIVES Business Objective s BI Objective s Phase 1 Review Phase 2 Data Warehous e Phase 3 Consolida te Phase 4 Implemen t Phase 5 Improve  PHASE 1 • UNDERSTAND THE ‘AS IS’ POSITION AND FORM A VIEW OF THE ‘TO BE’ VISION  PHASE 2 • TO PROVIDE THE BUSINESS WITH A SINGLE REPOSITORY FOR REPORTING AND ANALYSIS  PHASE 3 • TO PROVIDE A CENTRAL AREA OF EXPERTISE FOR THE DISTRIBUTION OF MI REPORTING
  9. 9. BI STRATEGY PHASES - OBJECTIVES Business Objective s BI Objective s Phase 1 Review Phase 2 Data Warehous e Phase 3 Consolida te Phase 4 Implemen t Phase 5 Improve  PHASE 1 • UNDERSTAND THE ‘AS IS’ POSITION AND FORM A VIEW OF THE ‘TO BE’ VISION  PHASE 2 • TO PROVIDE THE BUSINESS WITH A SINGLE REPOSITORY FOR REPORTING AND ANALYSIS  PHASE 3 • TO PROVIDE A CENTRAL AREA OF EXPERTISE FOR THE DISTRIBUTION OF MI REPORTING  PHASE 4 • TO IMPLEMENT A BI REPORTING TOOL TO SERVE THE BUSINESS
  10. 10. BI STRATEGY PHASES - OBJECTIVES Business Objective s BI Objective s Phase 1 Review Phase 2 Data Warehous e Phase 3 Consolida te Phase 4 Implemen t Phase 5 Improve  PHASE 1 • UNDERSTAND THE ‘AS IS’ POSITION AND FORM A VIEW OF THE ‘TO BE’ VISION  PHASE 2 • TO PROVIDE THE BUSINESS WITH A SINGLE REPOSITORY FOR REPORTING AND ANALYSIS  PHASE 3 • TO PROVIDE A CENTRAL AREA OF EXPERTISE FOR THE DISTRIBUTION OF MI REPORTING  PHASE 4 • TO IMPLEMENT A BI REPORTING TOOL TO SERVE THE BUSINESS  PHASE 5 • TO EMBED A CONTINUOUS IMPROVEMENT CULTURE TO BI DELIVERY
  11. 11. BI STRATEGY PHASES - OBJECTIVES Business Objective s BI Objective s Phase 1 Review Phase 2 Data Warehous e Phase 3 Consolida te Phase 4 Implemen t Phase 5 Improve  PHASE 1 • UNDERSTAND THE ‘AS IS’ POSITION AND FORM A VIEW OF THE ‘TO BE’ VISION  PHASE 2 • TO PROVIDE THE BUSINESS WITH A SINGLE REPOSITORY FOR REPORTING AND ANALYSIS  PHASE 3 • TO PROVIDE A CENTRAL AREA OF EXPERTISE FOR THE DISTRIBUTION OF MI REPORTING  PHASE 4 • TO IMPLEMENT A BI REPORTING TOOL TO SERVE THE BUSINESS  PHASE 5 • TO EMBED A CONTINUOUS IMPROVEMENT CULTURE TO BI DELIVERY
  12. 12. PEOPLE Business Objective s BI Objective s Phase 1 Review Phase 2 Data Warehous e Phase 3 Consolida te Phase 4 Implemen t Phase 5 Improve Development Paths & Training Accountability Competency Framework Departmental& Personal Objectives
  13. 13. 13 Current Ambitio n REPORTING PYRAMID Executive Dashboard s Ad-Hoc Standard
  14. 14. 14 KPI’S Measurable Owned Quality over quantity Understandable Linked to business goals 5 4 3 2 1 Useful6 Review AnalyseAct Measure
  15. 15. DWH & Reporting 15 BAU Ad- Hoc Tactical MI BAU Ad- Hoc DWH Tactica l - Current Report Stack - Committee & Board Reports - Standard Tactical Dashboards - Standard Reports (i.e. Daily MI) - Non-Complex Data Queries - Root Cause Analysis - Trend Analysis - Impact Analysis - DWH Testing & Reconciliation - Reporting Requirements Gathering - Power BI Development - Self-Serve Design & Coaching - Excel-Based Dashboards - Process Refinement - Ad-Hoc Self-Serve Support (Excel-Based) - Business Support WORKFLOW
  16. 16. SUMMAR Y Aim for SUCCESS, not perfection Business PARTNERSHIP is vital KPI’s must drive ACTION3 2 1 PEOPLE are the key4

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