Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Moving Forward in a Mobile World: Optimising Your Communications

175 views

Published on

Ryan Long
Hobsons
London, UK | February 2017

Published in: Education
  • Be the first to comment

  • Be the first to like this

Moving Forward in a Mobile World: Optimising Your Communications

  1. 1. Moving forward in a mobile world: optimising your communications Ryan Long Hobsons London, UK | February 2017
  2. 2. Ryan Long Sr. Front-end Developer Technical Support 7 Years Moving mobile forward
  3. 3. As reported by mashable.com… in 1984, the first cellular phone was bought for roughly $3,995. The phone, a Motorola DynaTAC, had approximately 30 minutes of use time.
  4. 4. #HUEMEA17
  5. 5. #HUEMEA17
  6. 6. Know the Facts
  7. 7. #HUEMEA17 Some interesting stats... 1,400,000,000 4,600,000,000 46
  8. 8. Web Statistics
  9. 9. #HUEMEA17 Did you know? 72%61% 50%
  10. 10. ● Filling out a form is much easier ● Mobile friendly pages offer a more engaging experience ● Without it, many users will ‘move on’ on mobile devices
  11. 11. Becoming a minimalist
  12. 12. #HUEMEA17 Be Simple, But Clear
  13. 13. #HUEMEA17 Be Simple, But Clear 1. Simplicity Source: http://usabilitygeek.com/ 2. Negative Space 3. Contrast 4. but remember...
  14. 14. #HUEMEA17 Less is more if less does more
  15. 15. Case Study
  16. 16. Empowering with analytics
  17. 17. #HUEMEA17 2 Minute analytics overview
  18. 18. #HUEMEA17 50% B. Time Demographics A. C. Top 3 Empower with analytics Sources
  19. 19. #HUEMEA17 Sources analyticsacademy.withgoogle.com
  20. 20. Emails: a deep dive
  21. 21. Email Statistics
  22. 22. #HUEMEA17 Interesting email statistics 8 79% 17%
  23. 23. #HUEMEA17 Sources How many use email on their phones? 76% UK Adults use a smartphone 60% Use email Social Media B. Texting Email A. C. Top 3
  24. 24. ● iPhone still leading ● Gmail in second
  25. 25. Seven helpful tips
  26. 26. Emails are shrinking ● Less content, like the web, often equals more ● Easy to read ● More enjoyable on mobile devices 1
  27. 27. Animated GIF’s ● Animated GIF’s bring interaction to email ● Guides, products, timers and more ● Keep students engaged 2
  28. 28. Be more casual ● Makes your content more relatable ● Easier to read 3
  29. 29. Don’t forget CTA’s ● Drives users to an end goal ● Gives purpose to your email ● Increases engagement 4
  30. 30. Use engaging photos ● Visually pleasing helps increase engagement ● Poor quality photos deter users 5
  31. 31. Using the data ● Gives you insight into engagement ● See the clicks ● Alter campaigns to be more effective 6
  32. 32. Helpful snippets ● These code snippets will help you build more useful emails faster! 7 Target  Gmail  specifically:  goo.gl/s8sSBU Add  a  valuable  pre-­header:  goo.gl/FWr2tP Add  a  twitter  ‘follow’  link:  goo.gl/yb5BWT Use  a  simple  ‘bulletproof’  button:  goo.gl/5BZyhY Remove  blue  links  on  apple  devices:   goo.gl/V1xNYQ
  33. 33. Don’t forget support
  34. 34. #HUEMEA17 ● Each platform has it’s own support for responsive email Responsive Email Support
  35. 35. #HUEMEA17 Responsive Email Support Additionally, each app can have its own support for email “
  36. 36. Examples Speaker: Ryan Long
  37. 37. Handout
  38. 38. How Hobsons can help
  39. 39. #HUEMEA17 We now offer responsive support within different areas of several of our products. Moving Hobsons Forward
  40. 40. #HUEMEA17 1 2 3 4 5 Interest Pages Groupchat VIP Pages Events & Interviews Answer Connect
  41. 41. #HUEMEA17 1 Inquiry Forms 2 Application Forms 3 Self Service Center 4 Emails (*) Radius
  42. 42. #HUEMEA17 1 2 Create Account Login ApplyYourself 3 Reset Password 4 Status 5 Decision Letter 6 Submit Enrollment
  43. 43. Questions? ryan.long@hobsons.com

×