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STAND FOR CHILDREN:  KEEPING KIDS IN EDUCATION      AND EDUCATION IN THE PUBLIC AND POLITICAL EYE    By: Lindsey Scheltema...
A TEAM EFFORTStand for Children     Mission: Educate all children     Non Profit in 9 states     Public and political reso...
THE ISSUE AT HANDHigh dropout rates Especially inner city schools African Americans and HispanicsLeads to increase in so...
GOALS AND OBJECTIVES  Decrease dropout rates  Increase public awareness  Make these issues a top  priority for lawmakers  ...
THE TARGET AUDIENCE                   Direct Audience                        Tax payers                        Parents ag...
STRATEGIES AND TACTICS FOR SUCCESS                      Public Awareness   School district wide PTO meetings  Share stati...
STRATEGIES AND TACTICS FOR SUCCESS                Political Awareness    Contact politicians to discuss the dropout issue ...
WORKING TOWARD PROGRESSWithin the first two weeks:    Contact candidates    Establish media sponsors    Finalize plans wit...
WORKING TOWARD PROGRESSWithin the first month of the campaign:    Begin filming of the PSAs    Schedule community events  ...
WORKING TOWARD PROGRESSThree months after the start of the campaign:    Announce the awareness contest winners    Award co...
BUDGETING FOR SUCCESS  Mostly be funded through  sponsorships and donations    Local businesses    Network television  F...
EVALUATING THE PLAN Compile the number of news stories Track school participants Requests for special PTO meetings Attenda...
CONCLUSION     High school dropout rates     are a drain on    Public awareness and    political presence are key     Enga...
QUESTIONS
REFERENCESAbout Stand for Children. (2011). Stand for Children. Retrieved December 1,  2011, from http://www.stand.org/Pag...
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Stand for children campaign

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Stand for children campaign

  1. 1. STAND FOR CHILDREN: KEEPING KIDS IN EDUCATION AND EDUCATION IN THE PUBLIC AND POLITICAL EYE By: Lindsey Scheltema and Michele Hladik PBRL450 H1WW 12-17-11
  2. 2. A TEAM EFFORTStand for Children Mission: Educate all children Non Profit in 9 states Public and political resourcesOur Firm Knowledgeable Experience with non profit s Wide range of public and political resources
  3. 3. THE ISSUE AT HANDHigh dropout rates Especially inner city schools African Americans and HispanicsLeads to increase in social services More unemployment More food stamps and other aid Higher chance of incarcerationEducation issues have dropped inpublic and political priority
  4. 4. GOALS AND OBJECTIVES Decrease dropout rates Increase public awareness Make these issues a top priority for lawmakers  Start with Republican primary election  Expand to General election
  5. 5. THE TARGET AUDIENCE Direct Audience Tax payers  Parents age 30-50  From urban areas  Modest and limited incomes Politicians  Local, state and federal  Primary candidates  General election candidatesIndirect Audience Unintended Audience Urban areas  Non parents age 30-50 Those over 50 years old  Higher incomes Rural areas Those under 30 years old  Parents age 30-50  Modest income
  6. 6. STRATEGIES AND TACTICS FOR SUCCESS Public Awareness School district wide PTO meetings  Share statistics and issue  Pass out flyers and informative materials Community activity, events, fairs, and parades Sponsor awareness competitions  Incentives to schools that participate  Most creative programs  Special clubs for those at risk of dropping out Public Service Announcements  Young student gradually grows into mature adult  Former dropouts who regret the decision  Students who have come close to dropping out, but didn’t Encourage community members to contact political leaders
  7. 7. STRATEGIES AND TACTICS FOR SUCCESS Political Awareness Contact politicians to discuss the dropout issue  Encourage making it a priority  Offer support for those who do Host a series of political debates  Start with local and state races  Primary elections  November general election  Sponsored by tv network Two spokesperson  First Lady Michele Obama  Popular liberal  African American example of hard work  Senatorial hopeful Joe Cruz  Up and coming conservative  Popular in Hispanic communities
  8. 8. WORKING TOWARD PROGRESSWithin the first two weeks: Contact candidates Establish media sponsors Finalize plans with spokespeople List of future events Establish PTO meetings Order printed materials
  9. 9. WORKING TOWARD PROGRESSWithin the first month of the campaign: Begin filming of the PSAs Schedule community events Issue a press release announcing plans Begin attending community and PTO events Begin evaluating campaignOne month before each primary: Finalize plans for each debate Begin promoting each debate
  10. 10. WORKING TOWARD PROGRESSThree months after the start of the campaign: Announce the awareness contest winners Award contest prizesAfter the general election in November 2012: Touch base with political campaign winners Review the evaluation
  11. 11. BUDGETING FOR SUCCESS Mostly be funded through sponsorships and donations  Local businesses  Network television Few expenses including:  $2,000 per state for the printing of handout materials  $1,000 per state for awareness campaign awards  Other awards from donations  $3,000 to film each of the two public service announcements  PSA air time donated by the local broadcast sponsors.
  12. 12. EVALUATING THE PLAN Compile the number of news stories Track school participants Requests for special PTO meetings Attendance at each event Number of politicians who place the dropout issue and education as one of their top three priorities Regular evaluations:  End of the first month  Every two months after
  13. 13. CONCLUSION High school dropout rates are a drain on Public awareness and political presence are key Engage the public through spreading awareness Develop political ties
  14. 14. QUESTIONS
  15. 15. REFERENCESAbout Stand for Children. (2011). Stand for Children. Retrieved December 1, 2011, from http://www.stand.org/Page.aspx?pid=1268#visionAmerica’s young adults at 23: School enrollment, training, and employment transitions between ages 22 and 23 summary. (2011) United States Bureau of Labor Statistics. Retrieved December 1, 2011, from http://www.bls.gov/news.release/nlsyth.nr0.htmDillion, S. (2009 October 8). Study finds high rate of imprisonment among dropouts. The New York Times. Retrieved December 1, 2011, from http://www.nytimes.com/2009/10/09/education/09dropout.htmlNads. (2011 June 22). MTV May Exploit High School Dropouts. Newsgasm. Retrieved December 12, 2011 from http://www.tvgasm.com/newsgasms /mtv-may-exploit-high-school-dropouts/Politicians sweep midterm elections. (2006 November 7). The Onion. Retrieved December 12, 2011 from http://www.theonion.com/ Articles/politicians-sweep-midterm-elections,2083/

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