Dior crisis campaign

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Dior crisis campaign

  1. 1. CHRISTIAN DIOR: REGAINING PUBLICCONFIDENCE CAMPAIGN (“Dior Logo Ring,” 2010) By: Katie Ulrich, David Sigmund, Katie Goodling, Helen Anderson and Michele Hladik
  2. 2. The Crisis Who is John Galliano? Thursday, February 24, John Galliano and anti Semitic remarks spew forth February 28 – Second complaint – old video released “Your mothers and forefathers would all be gassed.” March 1 Public opinion backlash imminent – Natalie Portman first to speak out (“Fashion Designer…,” Negative press could be damaging 2001)
  3. 3. Previous Actions Dior acts quickly Galliano suspended after Café altercation Galliano after video release Toledano releases written statement Top: Dior Owner Toledano makes special Bernard Arnault (Testino, 2010). appearance at Paris Fashion Left: Dior CEO Sidney Toledano Week (“Sidney Toledano,” 2005)
  4. 4. Previous Actions AnalysisWe agree with... How the situation was handled The initial statement that was released by Diors CEO How the fashion show was conducted (“United Fashion States,” 2011)
  5. 5. Analysis Cont.We agree with... The decision to suspend Galliano The decision to fire Galliano Dior Owner Bernard Arnault (Alderman, 2011)
  6. 6. Our Proposal Zero tolerance policy Final apology Support Jewish organizations Force apology from Galliano Hire a replacement as soon as possible (“The Fashioiste,” n.d.)
  7. 7. WHY DIOR SHOULD CHOOSE OUR PR FIRM Knowledge Experience Deadline & teamwork oriented Proven track record Solid recommendations (“Dior in Shanghai,” 2010) (“Dior Logo Ring,” 2010)
  8. 8. ReferencesAlderman, L. (2011, March 5). Off the catwalk, the battle for Hermes. The New York Times. Retrieved March 8, 2011, from http://www.nytimes.com/2011/03/06/business/06luxury.html?_r=1.Alexander, E. (2008, April 20). John Galliano. Vogue. Retrieved from http://www.vogue.co.uk/biographies/080420-john- galliano-biography.aspx.Bio. (2011). John Galliano biography. Retrieved from http://www.thebiographychannel.co.uk/biographies/john- galliano.html.Dior logo ring. (2010). Jewelry Trends. Retrieved March 13, 2011, from http://www.myjewelrytrends.com/2010/06/dior- logo-ring.htmlDior in Shanghai. (2010). A Life of Style. Retrieved March 13, 2011, from http://alifeofstyle.com/in-store/Dior logo ring. (2010). Jewelry Trends. Retrieved March 13, 2011, from http://www.myjewelrytrends.com/2010/06/dior- logo-ring.htmlDouglas, Joanna. (2011, March 7). Christian Dior show goes on without Galliano. Shine. Retrieved March 9, 2011, from http://shine.yahoo.com/channel/beauty/christian-dior-show-goes-on-without-galliano-2462206.Fashion designers: John Galliano. (2001). Urban Model. Retrieved March 13, 2011, from http://www.urbanmodels.co.uk/fashion_galliano.phpGivhan, R. (2011, March 7). Galliano erased at Christian Dior. Retrieved March 8, 2011, from http://news.yahoo.com/s/dailybeast/20110307/ts_dailybeast/12790_designerjohngallianoerasedatchristiandiorrun wayshowinparis.Haines, L. (2011, March 1). Natalie Portman slaps John Galliano. Retrieved from http://www.theregister.co.uk/2011/03/01/portman_galliano/..
  9. 9. References Cont.Melendez, S. (2011, March 7). Dior loses famous designer after anti-Semitic rant. Retrieved from http://kykernel.com/2011/03/07/dior-loses-famous-designer-after-anti-semitic-rant/.Milligan, L. (2011, March 6). John Galliano latest. Retrieved from http://www.vogue.co.uk/news/daily/110225- john-galliano-arrested-in-paris-for.aspx.New York Fashion. (2011). Christian Dior. Retrieved from http://nymag.com/fashion/fashionshows/designers/bios/christiandior/.Real Style Network (2011). Fashion News: Dior Fires John Galliano. Retrieved March 8, 2011, from http://www.realstylenetwork.com/index.php/fashion-and-style/2011/03/fashion-news-dior-fires-john- galliano/.Sidney Toledano. (2005). In Tangible Asset. Retrieved March 13, 2011, from http://www.intangibleasset.com.pt/news/0505/ee/notee051805story1.htmThe Fashioniste. (n.d.). Retrieved from http://www.thefashioniste.com/67.htmlThe Straights Times. Dior suspends top designer Galliano after alleged assault. (2011, February 11). Retrieved May 10, 2011, from http://www.straitstimes.com/BreakingNews/Lifestyle/Story/STIStory_639123.html.Testino, M. (2009). Being Bernard Arnault. The Wall Street Journal. Retrieved March 13, 2011, from http://magazine.wsj.com/features/the-big-interview/being-arnault/United Fashion States. (2011). Retrieved March 14, 2011.White, R. (2011, February 28). Film of Gallianos racist rant in bar. Retrieved from http://www.thesun.co.uk/sol/homepage/news/3436757/Film-of-John-Gallianos-racist-rant-in-bar.html

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