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Email Campaign    Michele Hladik       9-20-11
   Promote ACME Pros   Earn new clients   List of 1,000 potential clients   40% response rate
   Primarily a video email campaign   Opening shot of videos mark links   Subject line should be    brief but captivati...
   73 % success rate   Allows customers to see for themselves   Humanizes testimonials   More captivating   Less effo...
   Shows services in action   Voice of president    o   Detailing the        services provide    o   Personally appealin...
   Testimonials of Satisfied customers   Fade between speaker and clean office space                                    ...
   Captivating subject line                                                       Personal or friendly tone             ...
   20% discount for first time use   10% discount for second use   10% discount for referring a friend
   The number of                           appointment requests                         The number of referrals(“Add New...
   Videos will captivate   Language will invite   Discounts will entice   Strong return and    increase in clients
Add new appointment. (2010). Genbook. Retrieved September 20, 2011 from http://genbook.blogspot.com/2010/09/improved-   ap...
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Acme email campaign

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Acme email campaign

  1. 1. Email Campaign Michele Hladik 9-20-11
  2. 2.  Promote ACME Pros Earn new clients List of 1,000 potential clients 40% response rate
  3. 3.  Primarily a video email campaign Opening shot of videos mark links Subject line should be brief but captivating Personal feeling language Discount offer for first time Measure by usage
  4. 4.  73 % success rate Allows customers to see for themselves Humanizes testimonials More captivating Less effort for potential client Flexibility in viewing
  5. 5.  Shows services in action Voice of president o Detailing the services provide o Personally appealing to the customer
  6. 6.  Testimonials of Satisfied customers Fade between speaker and clean office space (“Janitorial Services,” n.d.) (“Janitorial Services,” n.d.)
  7. 7.  Captivating subject line  Personal or friendly tone  Make the recipient feel “chosen”  Minimal body o About the company o What can be seen on video(“JC Email…,” 2002.) o Call to act o Discount offers (“Email Marketing…,” n.d.)  Appointment request link
  8. 8.  20% discount for first time use 10% discount for second use 10% discount for referring a friend
  9. 9.  The number of appointment requests  The number of referrals(“Add New…,” 2010.)
  10. 10.  Videos will captivate Language will invite Discounts will entice Strong return and increase in clients
  11. 11. Add new appointment. (2010). Genbook. Retrieved September 20, 2011 from http://genbook.blogspot.com/2010/09/improved- appointment-adding-and-moving.htmlEmail marketing business. (n.d.). Retrieved September 20, 2011 from http://promotedprofits.com/email-marketing-businessHughs, A.M. (2011). Inbox breakdown. Chief Marketer, 3(3), 31. Retrieved from Business Source Complete database.Janitorial services. (n.d.). Jamar Remodeling Inc. Retrieved September 20, 2011 from http://www.jamarhouses.com/Remodeling/Cleaning/OfficeCleaners.htmlJC email direct. (2002). Brothersoft. Retrieved September 20, 2011 from http://www.brothersoft.com/jc-email-direct-express- 27193.htmlLarson, C.E., Czinkota, M.R., Ronkainen, I.A., Ingram, T.N., LaForge, R.W., Avila, R.A., Schwepker, C.H., & Williams, M.R. (2008). Persuasive strategies: Influencing business and consumer decisions. (custom publish). Mason, Ohio: Cengage Learning.Miller, R.K. and Washington K. (2011). Chapter 63: Email marketing. 354-357. Retrieved from Business Source Complete database.Ramsey, R. B. (n.d.). Scenario five: Inquiry Campaign. Franklin University. Retrieved September 18, 2011 fromhttp://video.franklin.edu/Franklin/mktg/350/scenarioFour.htmlWestlund, R. (2009). Best practices for email marketing. Media Week, 19(31), E2-E6. Retrieved from Business Source Complete database.

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