This presentation covers:
* Emerging trends among existing & new players in real estate & home improvement:
Which websites are consumers visiting when buying or selling homes? Is there an increased demand for Home Improvement & Do-It-Yourself categories?
* Using keyword discovery to understand the consumer, predict trends & seasonality:
Are consumers showing sign of confidence in the housing market? Identifying the SEM tactics being used & who is employing paid search as well as who is best optimized for organic search results.
* Profiling & targeting the online real estate visitor:
Who are the consumers visiting real estate websites, where are they located & which websites are the most credit worthy customers visiting?