The European location landscape dissected – Market Evolution in 2010 and beyond

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The European location landscape dissected – Market Evolution in 2010 and beyond

  1. 1. Location Services Scenario Current State and Evolution Annette Zimmermann A tt Zi Senior Analyst annette.zimmermann@gartner.com This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. 4/29/2010
  2. 2. A growing smartphone market enables new services Unit l t U it sales to users in ‘000 i Source: Gartner Research, March 2010 © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. <docname>_<date>_<author> 2 4/29/2010
  3. 3. Germany, Australia and UK are leading in navigation services • Capable devices • Improved user experience • Choice of different solutions Percentage of survey respondents Source: Gartner Research, April 2010 © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. <docname>_<date>_<author> 3 4/29/2010

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