Hong Kong’s de facto international flag carrier, with its main office and biggest
hub at Hong Kong International Airport, even though its registered office is on
the 33rd floor of One Pacific Palace.
Its operations comprise scheduled passenger and cargo services to 168
destinations in forty-two countries around the world; also included are
codeshares and joint ventures, with a fleet of wide-body aircraft, such as Airbus
A330, Airbus A340, Boeing 747, and Boeing 777 equipment.
Additionally operates fifth freedom flights via its focus cities, Bangkok and Taipei.
Its entirely owned subsidiary, Dragonair, operates flights to forty-four destinations
in the Asia Pacific region via its Hong Kong base.
Cathay Pacific and Dragonair transported almost 27 million passengers and
more than 1.8 million tonnes of cargo and mail.
Founded 24 September 1946
Hubs Hong Kong International Airport
Focus cities Suvarnabhumi Airport (Bangkok)
Taiwan Taoyuan International
Frequent-flyer program Asia Miles, the Marco Polo club
Airport lounge The Bridge, the Arrival, the Pier,
the Wing, the Cabin, G16
Subsidiaries Air Hong Kong (60%), Dragonair
Fleet size 139 incl. cargo
Destinations 112 incl. cargo
Company slogan People. They make an airline.
Hong Kong International Airport
Parent company Swire Pacific
Headquarters Registered office: One Pacific Place, Hong Kong
Head office: Hong Kong International Airport, Chek Lap Kok, Hong Kong
Key people John Slosar (Chairman), Ivan Chu (CEO)
Revenue HK $98,406 million (2011)
Operating income HK $5,263 million (2011)
Net income HK $5,501 million (2011)
Employees 29,800 (2011)
CORPORATE AFFAIRS AND IDENTITY
The main office of Cathay Pacific, Cathay Pacific City, is located on the
grounds of Hong Kong International Airport, but its registered office is on
the 33rd floor of One Pacific Place.
Cathay Pacific City was scheduled to be constructed in increments
between April-September 1998; it opened the same year.
The carrier’s headquarters were formerly at the Swire House, which was
located in a compound in Central, Hong Kong, and named for the
airline’s parent corporation.
Attempts at branding and publicity have centered on the staff and passengers of the airline.
The carrier’s first campaign giving attention to the passenger was “It’s the little things that move you’; an adverting campaign
followed this campaign: “Great Service. Great People. Great Fares.”
In 2011, Cathay Pacific changed its slogan to People. They make an airline.
The new slogan was accompanied by an additional website called “Meet the Team”, which introduced some of the staff through
The flash site disclosed many behind-the-scenes stories, of which many include influential facts regarding the staff’s career lives.
All Cathay Pacific aircraft carry these livery, logos, and trademarks: the
“brushwing” livery on the body and on the vertical stabilizer (introduced in the
early 1990s), the Brand Hong Kong logotype, and the dragon icon, the
Oneworld logo (on some aircraft), and the Swire Group logo.
The brushwing logo is made up of a calligraphic stroke, meant to appear like the
wing of a bird, on a green background.
The old logo, made up of green and white stripes, was used from the early 1970s
All Cathay Pacific aircraft, before 1997, had the flag of the UK on the
Following the transference, all Cathay Pacific aircraft had the Brand Hong Kong
logo with HONG KONG or in Chinese 香港 under or next to the Brand Hong Kong
logo rather than using the Hong Kong Special Administrative Region (HKSAR) flag.
Ironically, the HKSAR flag has never been on any Cathay Pacific aircraft.
Cathay Pacific Boeing 777-300ER landing at Hong
Kong International Airport
CATHAY PACIFIC AIRBUS A330-343X MODEL IN
Cathay Pacific A330-300 Safety Video:
Cathay Pacific Commercial 2011: New Business class [Full
Cathay Pacific Airbus A330-300