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The 2011TeleNoticias-LatinoWire Hispanic Social Media        Survey      -- Survey Highlights --
2011 TeleNoticias-LatinoWire           Hispanic Social Media Survey                  Uses of Social Media            Mains...
2011 TeleNoticias-LatinoWire                      Hispanic Social Media SurveyUse of Social Media Tools -- Mainstream & Hi...
2011 TeleNoticias-LatinoWire                        Hispanic Social Media SurveyHispanic Social Media Programs are conside...
2011 TeleNoticias-LatinoWire                           Hispanic Social Media SurveyMost Social Media Programs are not form...
2011 TeleNoticias-LatinoWire                          Hispanic Social Media SurveyPercentage anticipating increases in eac...
2011 TeleNoticias-LatinoWire                    Hispanic Social Media SurveySocial Media budgets are expected to increase ...
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2011 Hispanic Social Media Survey Highlights (final)

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2011 Hispanic Social Media Survey Highlights (final)

  1. 1. The 2011TeleNoticias-LatinoWire Hispanic Social Media Survey -- Survey Highlights --
  2. 2. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Uses of Social Media Mainstream and Hispanic MarketsMainstream Markets Hispanic Market No 8% No Yes 55% 45% Yes 92% 2
  3. 3. 2011 TeleNoticias-LatinoWire Hispanic Social Media SurveyUse of Social Media Tools -- Mainstream & Hispanic Markets Facebook 92% 84% Twitter 83% 62% Blogs 58% 40% 56% Mainstream market YouTube 42% Hispanic market LinkedIn 46% 21% 15% Mobile 17% 9% MySpace 7% 10% Other 11% 0% 20% 40% 60% 80% 100% 3
  4. 4. 2011 TeleNoticias-LatinoWire Hispanic Social Media SurveyHispanic Social Media Programs are considered as important as mainstream SocialMedia Programs (69%). Very important 48% 45% Somewhat important 21% 24% Neither important unimportant 8% 8% Mainstream market Hispanic market Somewhat unimportant 3% 4% Very unimportant 7% 8% Dont know/not applicable 14% 11% 0% 10% 20% 30% 40% 50% 4
  5. 5. 2011 TeleNoticias-LatinoWire Hispanic Social Media SurveyMost Social Media Programs are not formally defined at the beginning of thefiscal yearAnnual plans with defined programs, budget and 21% implementation steps for entire year 15% Directional strategy for the year, with specific 31% programs, budgets and implementation defined…… 24%No annual plan, most components are defined as 39% the year unfolds 44% 2% Mainstream market Other 2% Hispanic market 8% Not applicable 15% 0% 10% 20% 30% 40% 50% 5
  6. 6. 2011 TeleNoticias-LatinoWire Hispanic Social Media SurveyPercentage anticipating increases in each area in the next fiscal year Use of social media as a component of 88% marketing and communications program Use of social media as a component in 81% Hispanic marketing program Outreach to Hispanic market bloggers 68% Outreach to mainstream/general market 64% bloggers Recruiting new talent to work as employees 56% in social media Use of consultants for Hispanic Social Media 33% 0% 10%20%30%40%50%60%70%80%90%100% 6
  7. 7. 2011 TeleNoticias-LatinoWire Hispanic Social Media SurveySocial Media budgets are expected to increase in the next fiscal year forboth the mainstream (58%) and Hispanic markets (60%). Significantly increase 20% 24% Somewhat increase 38% 36% Stay the same 22% 24% Somewhat decrease 1% 1% Mainstream market Significantly decrease 1% 1% Hispanic market Dont know/not applicable 19% 15% 0% 10% 20% 30% 40% 50% 7

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