Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Research presentation sal
Research presentation sal
Loading in …3
×
1 of 7

2011 Hispanic Social Media Survey Highlights (final)

1

Share

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

2011 Hispanic Social Media Survey Highlights (final)

  1. 1. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey -- Survey Highlights --
  2. 2. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Uses of Social Media Mainstream and Hispanic Markets Mainstream Markets Hispanic Market No 8% No Yes 55% 45% Yes 92% 2
  3. 3. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Use of Social Media Tools -- Mainstream & Hispanic Markets Facebook 92% 84% Twitter 83% 62% Blogs 58% 40% 56% Mainstream market YouTube 42% Hispanic market LinkedIn 46% 21% 15% Mobile 17% 9% MySpace 7% 10% Other 11% 0% 20% 40% 60% 80% 100% 3
  4. 4. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Hispanic Social Media Programs are considered as important as mainstream Social Media Programs (69%). Very important 48% 45% Somewhat important 21% 24% Neither important unimportant 8% 8% Mainstream market Hispanic market Somewhat unimportant 3% 4% Very unimportant 7% 8% Don't know/not applicable 14% 11% 0% 10% 20% 30% 40% 50% 4
  5. 5. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Most Social Media Programs are not formally defined at the beginning of the fiscal year Annual plans with defined programs, budget and 21% implementation steps for entire year 15% Directional strategy for the year, with specific 31% programs, budgets and implementation defined…… 24% No annual plan, most components are defined as 39% the year unfolds 44% 2% Mainstream market Other 2% Hispanic market 8% Not applicable 15% 0% 10% 20% 30% 40% 50% 5
  6. 6. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Percentage anticipating increases in each area in the next fiscal year Use of social media as a component of 88% marketing and communications program Use of social media as a component in 81% Hispanic marketing program Outreach to Hispanic market bloggers 68% Outreach to mainstream/general market 64% bloggers Recruiting new talent to work as employees 56% in social media Use of consultants for Hispanic Social Media 33% 0% 10%20%30%40%50%60%70%80%90%100% 6
  7. 7. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Social Media budgets are expected to increase in the next fiscal year for both the mainstream (58%) and Hispanic markets (60%). Significantly increase 20% 24% Somewhat increase 38% 36% Stay the same 22% 24% Somewhat decrease 1% 1% Mainstream market Significantly decrease 1% 1% Hispanic market Don't know/not applicable 19% 15% 0% 10% 20% 30% 40% 50% 7

×