SlideShare a Scribd company logo
1 of 7
Download to read offline
The 2011
TeleNoticias-LatinoWire
 Hispanic Social Media
        Survey
      -- Survey Highlights --
2011 TeleNoticias-LatinoWire
           Hispanic Social Media Survey


                  Uses of Social Media
            Mainstream and Hispanic Markets

Mainstream Markets                  Hispanic Market

      No
      8%

                                     No       Yes
                                     55%      45%
            Yes
            92%




                                                      2
2011 TeleNoticias-LatinoWire
                      Hispanic Social Media Survey

Use of Social Media Tools -- Mainstream & Hispanic Markets

   Facebook                                                                   92%
                                                                        84%

    Twitter                                                             83%
                                                           62%

      Blogs                                           58%
                                     40%
                                                     56%         Mainstream market
   YouTube
                                         42%
                                                                 Hispanic market
   LinkedIn                                    46%
                             21%
                           15%
     Mobile               17%
                     9%
   MySpace         7%
                    10%
      Other           11%

              0%            20%    40%               60%          80%              100%




                                                                                          3
2011 TeleNoticias-LatinoWire
                        Hispanic Social Media Survey

Hispanic Social Media Programs are considered as important as mainstream Social
Media Programs (69%).


                     Very important                                                                       48%
                                                                                                       45%

                Somewhat important                                         21%
                                                                              24%

       Neither important unimportant               8%
                                                    8%                                    Mainstream market
                                                                                          Hispanic market
             Somewhat unimportant           3%
                                              4%

                   Very unimportant                7%
                                                    8%

           Don't know/not applicable                           14%
                                                         11%

                                       0%          10%               20%            30%        40%          50%




                                                                                                                  4
2011 TeleNoticias-LatinoWire
                           Hispanic Social Media Survey

Most Social Media Programs are not formally defined at the beginning of the
fiscal year


Annual plans with defined programs, budget and                           21%
     implementation steps for entire year                         15%

  Directional strategy for the year, with specific                                     31%
 programs, budgets and implementation defined……                            24%

No annual plan, most components are defined as                                                39%
                the year unfolds                                                                    44%

                                                       2%                         Mainstream market
                                          Other
                                                       2%
                                                                                  Hispanic market

                                                            8%
                                 Not applicable
                                                                  15%

                                                  0%        10%    20%           30%         40%      50%




                                                                                                            5
2011 TeleNoticias-LatinoWire
                          Hispanic Social Media Survey

Percentage anticipating increases in each area in the next fiscal year



      Use of social media as a component of
                                                                                 88%
     marketing and communications program

        Use of social media as a component in
                                                                               81%
            Hispanic marketing program

        Outreach to Hispanic market bloggers                             68%

     Outreach to mainstream/general market
                                                                      64%
                    bloggers

  Recruiting new talent to work as employees
                                                                   56%
                in social media

  Use of consultants for Hispanic Social Media               33%

                                                 0% 10%20%30%40%50%60%70%80%90%100%




                                                                                       6
2011 TeleNoticias-LatinoWire
                    Hispanic Social Media Survey

Social Media budgets are expected to increase in the next fiscal year for
both the mainstream (58%) and Hispanic markets (60%).



              Significantly increase                         20%
                                                                   24%

               Somewhat increase                                                    38%
                                                                                  36%

                     Stay the same                             22%
                                                                 24%

               Somewhat decrease            1%
                                            1%
                                                                               Mainstream market
             Significantly decrease         1%
                                            1%                                 Hispanic market

         Don't know/not applicable                           19%
                                                       15%

                                       0%        10%     20%             30%        40%          50%




                                                                                                       7

More Related Content

Similar to 2011 Hispanic Social Media Survey Highlights (final)

Ad Mob Mobile Metrics Mar 10 Publisher Survey
Ad Mob Mobile Metrics Mar 10 Publisher SurveyAd Mob Mobile Metrics Mar 10 Publisher Survey
Ad Mob Mobile Metrics Mar 10 Publisher SurveyAnna
 
Nielson Social Media Business Benchmarking study
Nielson Social Media Business Benchmarking studyNielson Social Media Business Benchmarking study
Nielson Social Media Business Benchmarking studyHeidi Allen
 
Client Event Presentation Norway 2011
Client Event Presentation Norway 2011Client Event Presentation Norway 2011
Client Event Presentation Norway 2011Alexander Hagen
 
10 Social Media Thoughts for Integrated Marketing
10 Social Media Thoughts for Integrated Marketing10 Social Media Thoughts for Integrated Marketing
10 Social Media Thoughts for Integrated MarketingBryan McCarty
 
C Suite Media Consumption Habits: Business Elite 2012 results
C Suite Media Consumption Habits: Business Elite 2012 results C Suite Media Consumption Habits: Business Elite 2012 results
C Suite Media Consumption Habits: Business Elite 2012 results Mark Treacy
 
US Hispanics: Past, Present, Future
US Hispanics: Past, Present, FutureUS Hispanics: Past, Present, Future
US Hispanics: Past, Present, FutureNational University
 
Integration present
Integration presentIntegration present
Integration presentting0631
 
Pew internet older adults and social media
Pew internet   older adults and social mediaPew internet   older adults and social media
Pew internet older adults and social media24x7 COMUNICAÇÃO
 
Pew internet older adults and social media
Pew internet   older adults and social mediaPew internet   older adults and social media
Pew internet older adults and social mediaSumit Roy
 
Pew internet older adults and social media
Pew internet  older adults and social mediaPew internet  older adults and social media
Pew internet older adults and social mediaEsther Vargas
 
Angel Ron: Banco Popular Gs conference Crisis Junio 2010
Angel Ron: Banco Popular Gs conference Crisis Junio 2010Angel Ron: Banco Popular Gs conference Crisis Junio 2010
Angel Ron: Banco Popular Gs conference Crisis Junio 2010Banco Popular
 
Online recruitment seminar 2011 seo social media herwin wevers
Online recruitment seminar 2011 seo social media herwin weversOnline recruitment seminar 2011 seo social media herwin wevers
Online recruitment seminar 2011 seo social media herwin weversHerwin Wevers
 
R003 cimigo net citizens-2012
R003 cimigo net citizens-2012R003 cimigo net citizens-2012
R003 cimigo net citizens-2012Chanh Kieu Vong
 
Cimigo Netcitizens 2012
Cimigo Netcitizens 2012Cimigo Netcitizens 2012
Cimigo Netcitizens 2012Dung Tri
 
Cimigo net citizens 2012
Cimigo net citizens 2012Cimigo net citizens 2012
Cimigo net citizens 2012Hua Linh
 
Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)Calvin Nguyen
 
Vietnam internet users usage survey cimigo-net citizens-2012
Vietnam internet users usage survey   cimigo-net citizens-2012Vietnam internet users usage survey   cimigo-net citizens-2012
Vietnam internet users usage survey cimigo-net citizens-2012Vu Hung Nguyen
 
[Cimigo] Net Citizens Report 2012
[Cimigo] Net Citizens Report 2012[Cimigo] Net Citizens Report 2012
[Cimigo] Net Citizens Report 2012Jackie Nguyen
 

Similar to 2011 Hispanic Social Media Survey Highlights (final) (20)

Ad Mob Mobile Metrics Mar 10 Publisher Survey
Ad Mob Mobile Metrics Mar 10 Publisher SurveyAd Mob Mobile Metrics Mar 10 Publisher Survey
Ad Mob Mobile Metrics Mar 10 Publisher Survey
 
Nielson Social Media Business Benchmarking study
Nielson Social Media Business Benchmarking studyNielson Social Media Business Benchmarking study
Nielson Social Media Business Benchmarking study
 
Client Event Presentation Norway 2011
Client Event Presentation Norway 2011Client Event Presentation Norway 2011
Client Event Presentation Norway 2011
 
10 Social Media Thoughts for Integrated Marketing
10 Social Media Thoughts for Integrated Marketing10 Social Media Thoughts for Integrated Marketing
10 Social Media Thoughts for Integrated Marketing
 
C Suite Media Consumption Habits: Business Elite 2012 results
C Suite Media Consumption Habits: Business Elite 2012 results C Suite Media Consumption Habits: Business Elite 2012 results
C Suite Media Consumption Habits: Business Elite 2012 results
 
US Hispanics: Past, Present, Future
US Hispanics: Past, Present, FutureUS Hispanics: Past, Present, Future
US Hispanics: Past, Present, Future
 
Integration present
Integration presentIntegration present
Integration present
 
Pew internet older adults and social media
Pew internet   older adults and social mediaPew internet   older adults and social media
Pew internet older adults and social media
 
Pew internet older adults and social media
Pew internet   older adults and social mediaPew internet   older adults and social media
Pew internet older adults and social media
 
Pew internet older adults and social media
Pew internet  older adults and social mediaPew internet  older adults and social media
Pew internet older adults and social media
 
Angel Ron: Banco Popular Gs conference Crisis Junio 2010
Angel Ron: Banco Popular Gs conference Crisis Junio 2010Angel Ron: Banco Popular Gs conference Crisis Junio 2010
Angel Ron: Banco Popular Gs conference Crisis Junio 2010
 
Online recruitment seminar 2011 seo social media herwin wevers
Online recruitment seminar 2011 seo social media herwin weversOnline recruitment seminar 2011 seo social media herwin wevers
Online recruitment seminar 2011 seo social media herwin wevers
 
What's Next in Marketing
What's Next in MarketingWhat's Next in Marketing
What's Next in Marketing
 
GenY affluents
GenY affluentsGenY affluents
GenY affluents
 
R003 cimigo net citizens-2012
R003 cimigo net citizens-2012R003 cimigo net citizens-2012
R003 cimigo net citizens-2012
 
Cimigo Netcitizens 2012
Cimigo Netcitizens 2012Cimigo Netcitizens 2012
Cimigo Netcitizens 2012
 
Cimigo net citizens 2012
Cimigo net citizens 2012Cimigo net citizens 2012
Cimigo net citizens 2012
 
Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)
 
Vietnam internet users usage survey cimigo-net citizens-2012
Vietnam internet users usage survey   cimigo-net citizens-2012Vietnam internet users usage survey   cimigo-net citizens-2012
Vietnam internet users usage survey cimigo-net citizens-2012
 
[Cimigo] Net Citizens Report 2012
[Cimigo] Net Citizens Report 2012[Cimigo] Net Citizens Report 2012
[Cimigo] Net Citizens Report 2012
 

Recently uploaded

Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 

Recently uploaded (20)

Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 

2011 Hispanic Social Media Survey Highlights (final)

  • 1. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey -- Survey Highlights --
  • 2. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Uses of Social Media Mainstream and Hispanic Markets Mainstream Markets Hispanic Market No 8% No Yes 55% 45% Yes 92% 2
  • 3. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Use of Social Media Tools -- Mainstream & Hispanic Markets Facebook 92% 84% Twitter 83% 62% Blogs 58% 40% 56% Mainstream market YouTube 42% Hispanic market LinkedIn 46% 21% 15% Mobile 17% 9% MySpace 7% 10% Other 11% 0% 20% 40% 60% 80% 100% 3
  • 4. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Hispanic Social Media Programs are considered as important as mainstream Social Media Programs (69%). Very important 48% 45% Somewhat important 21% 24% Neither important unimportant 8% 8% Mainstream market Hispanic market Somewhat unimportant 3% 4% Very unimportant 7% 8% Don't know/not applicable 14% 11% 0% 10% 20% 30% 40% 50% 4
  • 5. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Most Social Media Programs are not formally defined at the beginning of the fiscal year Annual plans with defined programs, budget and 21% implementation steps for entire year 15% Directional strategy for the year, with specific 31% programs, budgets and implementation defined…… 24% No annual plan, most components are defined as 39% the year unfolds 44% 2% Mainstream market Other 2% Hispanic market 8% Not applicable 15% 0% 10% 20% 30% 40% 50% 5
  • 6. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Percentage anticipating increases in each area in the next fiscal year Use of social media as a component of 88% marketing and communications program Use of social media as a component in 81% Hispanic marketing program Outreach to Hispanic market bloggers 68% Outreach to mainstream/general market 64% bloggers Recruiting new talent to work as employees 56% in social media Use of consultants for Hispanic Social Media 33% 0% 10%20%30%40%50%60%70%80%90%100% 6
  • 7. 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey Social Media budgets are expected to increase in the next fiscal year for both the mainstream (58%) and Hispanic markets (60%). Significantly increase 20% 24% Somewhat increase 38% 36% Stay the same 22% 24% Somewhat decrease 1% 1% Mainstream market Significantly decrease 1% 1% Hispanic market Don't know/not applicable 19% 15% 0% 10% 20% 30% 40% 50% 7