Lessons Learned from SOCIAL MEDIA WEEK – New York 2014

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Lessons Learned From Social Media Week (NYC), February 17-21, 2014 by Sebastian Aroca, Hispanic Market Advisors and LatinoSEM.com

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Lessons Learned from SOCIAL MEDIA WEEK – New York 2014

  1. 1. www.latinosem.com / ww.hispanicmarketadvisors.com SOCIAL MEDIA WEEK – New York 2014 February 17-21, 2014 at Highline Stages, NYC LESSONS LEARNED By Sebastian Aroca LatinoSEM.com HispanicMarketAdvisors.com CreateAnArticle.com Email me at sebastian@hispanicmarketadvisors.com Tweet me at @HispanicMarkets or @Latinosem Lessons Learned From Social Media Week (NYC) February 17-21, 2014 - @smwnyc 1
  2. 2. www.latinosem.com / ww.hispanicmarketadvisors.com Lessons Learned, compiled from my own notes: 1. Find what your consumers are emotionally connected to 2. Create unique rich mobile ready content (a combination of text, audio and visual) 3. Have that content strategically distributed and placed in front of the right audience 4. Measure reach (inner and outer circles), inclusion and engagement with actionable valuable metrics 5. Make corrections and adjustments to what you do and create Lessons Learned From Social Media Week (NYC) February 17-21, 2014 - @smwnyc 2
  3. 3. www.latinosem.com / ww.hispanicmarketadvisors.com 1. Find what your consumers are emotionally connected to  What are your customers watching and sharing?  Why are they sharing that content?  How often are they sharing that content and how? Lessons Learned From Social Media Week (NYC) February 17-21, 2014 3
  4. 4. www.latinosem.com / ww.hispanicmarketadvisors.com 2. Create unique rich mobile ready content (a combination of text, audio and visual)  Include emotional triggers and touch points including identity  Speak to your audience in a personal level  Drive people to take an action (read, sing up, purchase, share, etc)  Make your brand social by making your content valuable and sharable Lessons Learned From Social Media Week (NYC) February 17-21, 2014 - @smwnyc 4
  5. 5. www.latinosem.com / ww.hispanicmarketadvisors.com 3. Have that content strategically distributed and placed in front of the right audience Directly with the use of search (organic and paid) and social techniques such as Google Hangouts + Indirectly with the help of key influencers (bloggers, brand ambassadors, etc) that are the street cred & community Lessons Learned From Social Media Week (NYC) February 17-21, 2014 - @smwnyc 5
  6. 6. www.latinosem.com / ww.hispanicmarketadvisors.com 4. Measure reach (inner and outer circles), inclusion and engagement with actionable valuable metrics Understand differences between "vanity metrics" and "actionable metrics" + Use social monitoring and buzz management tools such as sprout social or hootsuite pro Lessons Learned From Social Media Week (NYC) February 17-21, 2014 - @smwnyc 6
  7. 7. www.latinosem.com / ww.hispanicmarketadvisors.com 5. Make corrections and adjustments to what you do and create Continue the social listening, storytelling, and client-centric content marketing cycle + Plan and execute a sustained communication strategy that allows you to maximize your online presence Lessons Learned From Social Media Week (NYC) February 17-21, 2014 - @smwnyc 7
  8. 8. www.latinosem.com / ww.hispanicmarketadvisors.com WATCH STREAMING VIDEOS AT: http://socialmediaweek.org/newyork/schedule/ SOCIAL MONITORING TOOLS & MORE:       sproutsocial.com/Monitoring hootsuite.com/plans socialmention.com sysomos.com Radian6 klout.com UPCOMING LATINO SOCIAL 2014 EVENT: http://www.hispanicizeevent.com/ Lessons Learned From Social Media Week (NYC) February 17-21, 2014 - @smwnyc 8

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