Sizing Current and Potential Hispanic Markets

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A business must take into consideration the amount of Hispanic online consumers that currently have access to their company as well as the potential market for an online business.

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  • Marcelo, this was a section within a larger presentation used for a webinar on Spanish SEO. It was uploaded to share the link, more than anything. If you would like to receive the entire presentation used for the webinar feel free to request it at info@hispanicmarketadvisors.com, and I will be happy to share it with you.
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  • Bromides, platitudes and way way too generic. Para esto, mejor no haber hecho nada.
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Sizing Current and Potential Hispanic Markets

  1. 1. 1. Sizing Individual Markets for Products and Services How many Spanish-speaking prospective customers could you reach with the new Spanish-language SEO campaign? What percentage of this pool of Spanish-speaking prospective customers is Spanish-reliant or Spanish-preferred? How do Spanish-reliant and/or Spanish-preferred prospective customers fit into your short- and long-term goals and your overall business strategy? Sizing Current and Potential Hispanic Markets 1 www.HispanicMarketAdvisors.com
  2. 2. 2. Researching Potential Market Situations Helps you gain understanding on how the Hispanic consumers spend their money so you can apply it to how your business presents and markets products and services It also helps to create a friendly and inviting place for potential Hispanic consumers to enjoy spending their monetary resources Bilingual websites allows your Hispanic clients to interface with your company and create business flow Sizing Current and Potential Hispanic Markets 2 www.HispanicMarketAdvisors.com
  3. 3. 3. Determining Competitor Influence Research what efforts your competitors may have put towards tending to the Online Hispanic market Determine how much influence they will hold amongst the current and future Hispanics that have online access Learn ways to connect with the online Hispanic market and improve your competitors efforts Sizing Current and Potential Hispanic Markets 3 www.HispanicMarketAdvisors.com

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