JP_Chaosmap 2012

Hiroshi Kondo
Hiroshi KondoHead of Sales - xAd Japan, GK - xAd, Inc at xAd, Inc
Display Advertising Technology Landscape [JP/2012]
                   Media Buying                                             Ad Networks                  Sharing Data
     Agencies       Platforms /          DSPs            Exchanges
                                                                             Horizontal                 / Social Tools
                   Agency Desk




                                                                                                               SSPs
                    Media Rep
                                                                                                                         P
M                                                                        Video / Rich Media
                                                                                                                         U   C
A                                                                                                                        B   O
R                                                                        Vertical / Targeted                             L   N
K                   Creative
                   Optimization
                                    Media Planning       DMPs and
                                                      Data Aggregators
                                                                                                                         I   S
                                    and Attribution
E                                                                                                                        S   U
                                                                            Performance                   Publisher
T                                                                                                          Tools         H   M
E                                     Tag Mgmt                                                                           E   E
R                                                                                                         Ad Servers
                                                                                                                         R   R
                    Retargeting       Data Feed                                Mobile                                    S
    Ad Servers
                   Verification /    Measurement       Data Suppliers
                      Privacy        and Analytics




                                                                           Media Mgmt Systems and Operations


    本資料は作者がLUMApartners作成の「DISPLAY LUMAscape」を参考に個人的に作成したもので所属会社の利害関係や取引関係を現したり、特定の商品を販売・推奨するための資料ではありません。
         ロゴ、サービス名の表記に関しても個別に許諾を得たものではありません。万が一、問題がある場合は直接ご連絡頂ければ使用を中止いたします。 Twitter: @hirohirokon (近藤洋司)
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JP_Chaosmap 2012

  • 1. Display Advertising Technology Landscape [JP/2012] Media Buying Ad Networks Sharing Data Agencies Platforms / DSPs Exchanges Horizontal / Social Tools Agency Desk SSPs Media Rep P M Video / Rich Media U C A B O R Vertical / Targeted L N K Creative Optimization Media Planning DMPs and Data Aggregators I S and Attribution E S U Performance Publisher T Tools H M E Tag Mgmt E E R Ad Servers R R Retargeting Data Feed Mobile S Ad Servers Verification / Measurement Data Suppliers Privacy and Analytics Media Mgmt Systems and Operations 本資料は作者がLUMApartners作成の「DISPLAY LUMAscape」を参考に個人的に作成したもので所属会社の利害関係や取引関係を現したり、特定の商品を販売・推奨するための資料ではありません。 ロゴ、サービス名の表記に関しても個別に許諾を得たものではありません。万が一、問題がある場合は直接ご連絡頂ければ使用を中止いたします。 Twitter: @hirohirokon (近藤洋司)