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JP_Chaosmap 2013 Autumn


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JP_Chaosmap 2013 Autumn

  1. 1. Display Advertising Technology Landscape [JP/2013A] M A R K E T E R P U B L I S H E R S C O N S U M E R Agencies Media Buying Platforms / Agency Desk DSPs Exchanges Ad Networks Horizontal Sharing Data / Social Tools SSPs Publisher Tools Ad Servers Mobile Performance Vertical / Targeted Data Suppliers Creative Optimization Verification / Privacy Measurement and Analytics Ad Servers Media Rep Video / Rich Media Media Mgmt Systems and Operations Retargeting Tag Mgmt DMPs and Data Aggregators Media Planning and Attribution Data Feed Mobile/ Reward