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Human Resource and
       Social Media
 Are We Ready for The Revolution?



                                    1
HR Challenges
 and Trends




                2
In the next 10 years
                                                                                                                                      59%
     Retaining and rewarding the best employees
                                                                                                                      51%

     Developing the next generation of corporate                                                                        52%
                                         leaders                                29%                    SHRM Resear
Creating a corporate culture that attracts the best                                    36%Future HR Challenges and T
                   employees to our organization                                                        44%
                                                                                                   Shedding Light on the Business of HR | www.sh

                                                                                      34%
 Remaining competitive in the talent marketplace
                                                                        21%

           Finding employees with the increasingly                                33%
                                                                                                          Challenges Facing HR Executives
                        specialized skills we need                                             41%                  !"#!$%&$'$()*+$
                                                                                            Over the next 10 years, what do you think will be the three bigge
                                                                                                    challenges facing HR executives at your organization?
  Creating smooth and efficient HR processes that                       20%                                              !"#"$%&$'$(,-+$
                                                                                      Retaining and rewarding the best employees
            ensure a good employee experience                         17%                                  Survey Report, Nov 2012                                        (!"

                                                                                               Developing the next generation of                                           (#"
                                                                                                                 corporate leaders                           #'"

   Finding the right employees in the right markets               15%                    Creating a corporate culture that attracts                            %)"
                                                                                          the best employees to our organization                                     $$"
          where we do business around the world                                   33%         Remaining competitive in the talent                              %$"
                                                                                                                    marketplace                        #!"

  Creating an employee-centric, service-oriented                 13%                      Finding employees with the increasingly
                                                                                                       specialized skills we need
                                                                                                                                                              %%"
                                                                                                                                                                    $!"
                                 HR organization                12%                   Creating smooth and efficient HR processes                   #*"
                                                                                         that ensure a good employee experience                   !&"


       Breaking down cultural barriers that make it             11%                       Finding the right employees in the right
                                                                                             markets where we do global business
                                                                                                                                                 !("
                                                                                                                                                              %%"

         difficult to create a truly global company                       24%               Creating an employee-centric, service-               !%"
                                                                                                        oriented HR organization                !#"

                                                                                      Breaking down cultural barriers that make it
                                                           6%                            difficult to create a truly global company
                                                                                                                                            !!"
                                                                                                                                                        #$"
                                             Other                                                                                                                   #*!#+,-
                                                      1%                                                                    Other
                                                                                                                                      !"
                                                                                                                                           )"                        #*!*+,-

                                                                                        Note: Percentages do not total 100% due to multiple response options. Respondent
                                                                                        asked to select up to three options.

                                                                                                   Investment Challenges Facing Organizations
                                                                                                                                           3
•Retaining and Rewarding
•Developing Next Leader
•Attracting New Talent




                           4
What Era
  Do
We Live In
 Now??

             5
“In 2020, Gen Y will make up an estimated 36% of world workforce,
     replacing Baby Boomers which will only represent 16% “

                                                             6

                                                                    6
Welcome
  to
 Digital
 World

       7

           7
..Connecting
Everywhere, 24/7




                   8
The World is Spinning So Fast....



                                    9
How about


Indonesia?
             10
Composition of
Indonesian Workforce




                       11

                            11
12

     12
Global Competitiveness
      Report 2012: Indonesia
... Because the country has entered the efficiency-driven stage of
development, its competitiveness increasingly depends on more
complex elements, which should be addressed on a priority basis. In
this context, addressing the many rigidities (134th) and inefficiencies
of the labor market (70th) would allow for a smoother transition of
the labor force to more productive sectors of the economy.
Additional productivity gains could be reaped by boosting
technological readiness (85th), which remains low, with the country
exhibiting only a slow and limited adoption of ICT.




                                                                         13
OCT!
2012!                  INDONESIA!

                      248,645,000!                                                                         51%!                                              49%!
                                    TOTAL POPULATION!                                                   URBAN!                                              RURAL!


                         55,000,000!                                                                         22%!
                                        INTERNET USERS!                                                 INTERNET PENETRATION!


                           43,814,560!                                                                     18%!
                 USERS ON TOP SOCIAL NETWORK!                                                           SOCIAL NETWORKING PENETRATION!


                     269,989,000!                                                                                                                           109%!
                                 MOBILE SUBSCRIBERS!                                                    MOBILE PENETRATION!

                                                                                                     Social Media Continue
                                                                                                            to Grow
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
                                                                                                                                                                                    86!
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)!



                                                                                                                                                                                          14
OCT!
       2012!                                INTERNET PENETRATION!
83%!
           79%! 78%!
                              75%!
                                           69%! 68%!

                                                                  61%!

                                                                              53%!

                                                                                                                                                                                                                                                            GLOBAL!
                                                                                       40%!
                                                                                                36%!
                                                                                                                                                                                                                                                            AVERAGE!
                                                                                                            34%!
                                                                                                                       32%!
                                                                                                                                      29%!
                                                                                                                                                  27%!
                                                                                                                                                          22%!
                                                                                                                                                                       19%!
                                                                                                                                                                                 17%! 16%!
                                                                                                                                                                                           15%!
                                                                                                                                                                                                                  12%! 11%!
                                                                                                                                                                                                                            10%!
                                                                                                                                                                                                                                                    8%!
                                                                                                                                                                                                                                                             3%!
                                                                                                                                                                                                                                                                           1%!
                    BRUNEI!
                              SINGAPORE!


                                                     HONG KONG!


                                                                              MACAO!


                                                                                                THAILAND!
           JAPAN!




                                                                                                            VIETNAM!
                                                                                                                       PHILIPPINES!




                                                                                                                                                                       BHUTAN!




                                                                                                                                                                                                                  SRI LANKA!
                                                                                                                                                                                                                               MONGOLIA!


                                                                                                                                                                                                                                                    LAOS!
                                                                                                                                                                                                                                                            BANGLADESH!
                                           TAIWAN!




                                                                                                                                                                                                      PAKISTAN!
                                                                                                                                                  ASIA!
                                                                  MALAYSIA!


                                                                                       CHINA!




                                                                                                                                      MALDIVES!




                                                                                                                                                                                 NEPAL!
S KOREA!




                                                                                                                                                                                          CAMBODIA!




                                                                                                                                                                                                                                           INDIA!




                                                                                                                                                                                                                                                                          MYANMAR!
                                                                                                                                                          INDONESIA!




              COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY!
                                                                                                                                                                                                                                                                                     15!
            OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE!




                                                                                                                                                                                                                                                                                           15
OCT!
     2012!                                       MOBILE PENETRATION!
234%!
         214%!




                       147%!
                                    140%! 139%!
                                                           130%!
                                                                     124%!
                                                                               118%! 117%!                                                                                                                                                                        GLOBAL!
                                                                                                       110%! 109%! 106%!
                                                                                                                                        100%!
                                                                                                                                                                                                                                                                  AVERAGE!
                                                                                                                                                    94%! 93%!
                                                                                                                                                                               88%!
                                                                                                                                                                                            83%! 82%!
                                                                                                                                                                                                      78%! 78%!
                                                                                                                                                                                                                              70%!
                                                                                                                                                                                                                                        63%! 62%!

                                                                                                                                                                                                                                                                  45%!



                                                                                                                                                                                                                                                                            5%!




                                                                                                                                                                                                                                                                  NEPAL!
MACAO!
         HONG KONG!
                       SINGAPORE!
                                    MALDIVES!


                                                           BRUNEI!




                                                                                           THAILAND!
                                                                                                       S KOREA!




                                                                                                                                                    PHILIPPINES!




                                                                                                                                                                                                                                        BANGLADESH!
                                                                     TAIWAN!




                                                                                                                               JAPAN!




                                                                                                                                                                                                            CHINA!


                                                                                                                                                                                                                              BHUTAN!
                                                                                                                                        CAMBODIA!




                                                                                                                                                                                                                                                      PAKISTAN!
                                                                                                                                                                                                                     INDIA!




                                                                                                                                                                                                                                                                           MYANMAR!
                                                                                                                                                                                            LAOS!
                                                                                                                  INDONESIA!
                                                VIETNAM!




                                                                                                                                                                               SRI LANKA!
                                                                                                                                                                   MONGOLIA!




                                                                                                                                                                                                    ASIA!
                                                                               MALAYSIA!




                 COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY!
                                                                                                                                                                                                                                                                                      61!
                      OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)!



                                                                                                                                                                                                                                                                                            16
SEP!
  2012!                 FACEBOOK vs. TWITTER IN ASIA!
80%!
              77%!
                              72%!
                                               69%!
                                                                 67%!

                                                                                61%!
                                                                                                  59%!             58%!                 57%!




       41%!

                     35%!
                                                                                                                                                          32%!
                                                                                                                          29%!
                                                                                       27%!                                                                                        26%!
                                     25%!
                                                                                                                                                                 21%!       22%!
                                                                        20%!
                                                                                                                                               16%!

                                                       9%!
                                                                                                          6%!

INDONESIA! PHILIPPINES!       MALAYSIA!         VIETNAM!          TAIWAN!       THAILAND! HONG KONG!                  INDIA!        SINGAPORE!            S KOREA!            JAPAN!



              INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH          INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH          SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)!   49!



                                                                                                                                                                                                   17
!"
  #$%&'(
  )*+&'
    !
  "#$
%&&'()'*+,
     $$$-.*/)!012-(*3   18

                             18
HR
Initiatives
 Best Practices




                  19
New HR Competency!
                     20
21
Employee Branding

 Collaboration & Comm
                           IMPACT
    Talent Recruiting
                              of
 Assesing Online Record

Professional Development
                            Social
 Employee Engagement
                            Media
                           Manpower Employer Perspectives
   Driving Innovation        on Social Networking, 2009




    Alumni Relations
                                                            22
Create creative ways to introduce
           your company
       and attract candidates
And creating new ways to attract and screen applicants
                                                         23
emphasis on
GenY work
values: timely
feedback,
mobile tech,
& CSR




                 24
Attract & Engage
         Candidate




Talent Recruiting

                        25

                             25
Employee Branding

                    26
About Us
           27
The Merger
                                 the combination of more than 5 years experiences in
                                 publicizing Indonesian people management issues




                         &
“the first and the only one...”



                                                                                   28
The New PortalHR


      to be the top of mind of people
       development and management
                 references

         the largest community of
        human resources Indonesia


      to be the trend center of people
         management practice in Ind


                                         29
WHAT DO WE HAVE NOW
• Average of 50,000 unique visitors (equal to more than 250.000 different users)
  accessing monthly

• 35,000 clean database of combine HR and Business practitioners
• More than 7000 articles (knowledge center)
• and still counting ...

  automatically we became :


  The biggest HR online community in Indonesia



                                                                                   30
Product & Service Range


 !"#$%#$&'(%)'                   :=>%62#4#8&'    :=!"EE%2<%&'
*+,&'-%./0%1%2&'               ?@2;%A'"#04#%&'   D#G2"4G'655/&'
                   (%)4#62&'
 (34$%565%2/&'                  !%2BC<6B"#&'       4H6G'655/&'
                   (%)<6/$'
   768694#%&'                   D//%//E%#$'         :I%<@B;%'
     :;%#$''                       F#04#%'           ?%62<3'

 Current Member                  launch :          launch :
     Benefit                      Q3 2012           Q2 2013




                                                                  31
OUR BUSINESSES


The first, only and most comprehensive people management online
                         media in Indonesia
  To be the trend setter of People Management Practices in Ind




To partnering HR in making Digital world understable and assiting in
             creating positive value for its stakeholders
             Providing a cutting-edge creative solution


                                                                       32
Free your Ideas..
                    33
@mallalatif
              @PortalHR

Thank You..

                            34

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Are we ready for the HR and Social Revolution?

  • 1. Human Resource and Social Media Are We Ready for The Revolution? 1
  • 2. HR Challenges and Trends 2
  • 3. In the next 10 years 59% Retaining and rewarding the best employees 51% Developing the next generation of corporate 52% leaders 29% SHRM Resear Creating a corporate culture that attracts the best 36%Future HR Challenges and T employees to our organization 44% Shedding Light on the Business of HR | www.sh 34% Remaining competitive in the talent marketplace 21% Finding employees with the increasingly 33% Challenges Facing HR Executives specialized skills we need 41% !"#!$%&$'$()*+$ Over the next 10 years, what do you think will be the three bigge challenges facing HR executives at your organization? Creating smooth and efficient HR processes that 20% !"#"$%&$'$(,-+$ Retaining and rewarding the best employees ensure a good employee experience 17% Survey Report, Nov 2012 (!" Developing the next generation of (#" corporate leaders #'" Finding the right employees in the right markets 15% Creating a corporate culture that attracts %)" the best employees to our organization $$" where we do business around the world 33% Remaining competitive in the talent %$" marketplace #!" Creating an employee-centric, service-oriented 13% Finding employees with the increasingly specialized skills we need %%" $!" HR organization 12% Creating smooth and efficient HR processes #*" that ensure a good employee experience !&" Breaking down cultural barriers that make it 11% Finding the right employees in the right markets where we do global business !(" %%" difficult to create a truly global company 24% Creating an employee-centric, service- !%" oriented HR organization !#" Breaking down cultural barriers that make it 6% difficult to create a truly global company !!" #$" Other #*!#+,- 1% Other !" )" #*!*+,- Note: Percentages do not total 100% due to multiple response options. Respondent asked to select up to three options. Investment Challenges Facing Organizations 3
  • 4. •Retaining and Rewarding •Developing Next Leader •Attracting New Talent 4
  • 5. What Era Do We Live In Now?? 5
  • 6. “In 2020, Gen Y will make up an estimated 36% of world workforce, replacing Baby Boomers which will only represent 16% “ 6 6
  • 7. Welcome to Digital World 7 7
  • 9. The World is Spinning So Fast.... 9
  • 12. 12 12
  • 13. Global Competitiveness Report 2012: Indonesia ... Because the country has entered the efficiency-driven stage of development, its competitiveness increasingly depends on more complex elements, which should be addressed on a priority basis. In this context, addressing the many rigidities (134th) and inefficiencies of the labor market (70th) would allow for a smoother transition of the labor force to more productive sectors of the economy. Additional productivity gains could be reaped by boosting technological readiness (85th), which remains low, with the country exhibiting only a slow and limited adoption of ICT. 13
  • 14. OCT! 2012! INDONESIA! 248,645,000! 51%! 49%! TOTAL POPULATION! URBAN! RURAL! 55,000,000! 22%! INTERNET USERS! INTERNET PENETRATION! 43,814,560! 18%! USERS ON TOP SOCIAL NETWORK! SOCIAL NETWORKING PENETRATION! 269,989,000! 109%! MOBILE SUBSCRIBERS! MOBILE PENETRATION! Social Media Continue to Grow COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 86! URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)! 14
  • 15. OCT! 2012! INTERNET PENETRATION! 83%! 79%! 78%! 75%! 69%! 68%! 61%! 53%! GLOBAL! 40%! 36%! AVERAGE! 34%! 32%! 29%! 27%! 22%! 19%! 17%! 16%! 15%! 12%! 11%! 10%! 8%! 3%! 1%! BRUNEI! SINGAPORE! HONG KONG! MACAO! THAILAND! JAPAN! VIETNAM! PHILIPPINES! BHUTAN! SRI LANKA! MONGOLIA! LAOS! BANGLADESH! TAIWAN! PAKISTAN! ASIA! MALAYSIA! CHINA! MALDIVES! NEPAL! S KOREA! CAMBODIA! INDIA! MYANMAR! INDONESIA! COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY! 15! OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE! 15
  • 16. OCT! 2012! MOBILE PENETRATION! 234%! 214%! 147%! 140%! 139%! 130%! 124%! 118%! 117%! GLOBAL! 110%! 109%! 106%! 100%! AVERAGE! 94%! 93%! 88%! 83%! 82%! 78%! 78%! 70%! 63%! 62%! 45%! 5%! NEPAL! MACAO! HONG KONG! SINGAPORE! MALDIVES! BRUNEI! THAILAND! S KOREA! PHILIPPINES! BANGLADESH! TAIWAN! JAPAN! CHINA! BHUTAN! CAMBODIA! PAKISTAN! INDIA! MYANMAR! LAOS! INDONESIA! VIETNAM! SRI LANKA! MONGOLIA! ASIA! MALAYSIA! COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY! 61! OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)! 16
  • 17. SEP! 2012! FACEBOOK vs. TWITTER IN ASIA! 80%! 77%! 72%! 69%! 67%! 61%! 59%! 58%! 57%! 41%! 35%! 32%! 29%! 27%! 26%! 25%! 21%! 22%! 20%! 16%! 9%! 6%! INDONESIA! PHILIPPINES! MALAYSIA! VIETNAM! TAIWAN! THAILAND! HONG KONG! INDIA! SINGAPORE! S KOREA! JAPAN! INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)! 49! 17
  • 18. !" #$%&'( )*+&' ! "#$ %&&'()'*+, $$$-.*/)!012-(*3 18 18
  • 21. 21
  • 22. Employee Branding Collaboration & Comm IMPACT Talent Recruiting of Assesing Online Record Professional Development Social Employee Engagement Media Manpower Employer Perspectives Driving Innovation on Social Networking, 2009 Alumni Relations 22
  • 23. Create creative ways to introduce your company and attract candidates And creating new ways to attract and screen applicants 23
  • 24. emphasis on GenY work values: timely feedback, mobile tech, & CSR 24
  • 25. Attract & Engage Candidate Talent Recruiting 25 25
  • 27. About Us 27
  • 28. The Merger the combination of more than 5 years experiences in publicizing Indonesian people management issues & “the first and the only one...” 28
  • 29. The New PortalHR to be the top of mind of people development and management references the largest community of human resources Indonesia to be the trend center of people management practice in Ind 29
  • 30. WHAT DO WE HAVE NOW • Average of 50,000 unique visitors (equal to more than 250.000 different users) accessing monthly • 35,000 clean database of combine HR and Business practitioners • More than 7000 articles (knowledge center) • and still counting ... automatically we became : The biggest HR online community in Indonesia 30
  • 31. Product & Service Range !"#$%#$&'(%)' :=>%62#4#8&' :=!"EE%2<%&' *+,&'-%./0%1%2&' ?@2;%A'"#04#%&' D#G2"4G'655/&' (%)4#62&' (34$%565%2/&' !%2BC<6B"#&' 4H6G'655/&' (%)<6/$' 768694#%&' D//%//E%#$' :I%<@B;%' :;%#$'' F#04#%' ?%62<3' Current Member launch : launch : Benefit Q3 2012 Q2 2013 31
  • 32. OUR BUSINESSES The first, only and most comprehensive people management online media in Indonesia To be the trend setter of People Management Practices in Ind To partnering HR in making Digital world understable and assiting in creating positive value for its stakeholders Providing a cutting-edge creative solution 32
  • 34. @mallalatif @PortalHR Thank You.. 34