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The Secrets of Digital Transformation


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Why content management is at the heart of the agile digital business revolution.

Digital transformation is not about simply maintaining a digital presence for your company; it is an unavoidable business mandate for any enterprise that is not currently offering its customers the same level of personal, in-depth service online as it does face-to-face.

It is not only customers that no longer have patience for poor digital experiences. It is entire industries, who are seeing digital force shifts in their business models, calling for new ways of working and entirely new approaches to communication.

At the heart of this transformation lies a deceptively simple task: the management (i.e. creation, contextualized delivery, repurposing and organisation) of content.

In this webinar, Robert Rose, Chief Strategy Officer at the Content Marketing Institute will discuss why content is the driver of robust digital experiences, and why finding a content solution is imperative for businesses facing the challenge digital transformation.

Hippo's Director of Product Management, Mark Peerdeman, will then discuss some practical examples of how Hippo onDemand, which offers content management services in a revolutionary take on the cloud platform, offers businesses the agile, scalable content management engine that supports the digital transformation process from day zero.

Sign up for Hippo.Connect Boston to hear more from Robert and Mark:

Q&A Answers can be found here:

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The Secrets of Digital Transformation

  1. 1. The Secrets of Digital Transformation We’ll be with you at the top of the hour. Get in touch via @oneHippo
  2. 2. This webinar is brought to you by
  3. 3. Gartner MQ 2012 Quick Facts 10Customers Top Offices in Amsterdam, The Netherlands (HQ), Oldenburg (Germany) and Boston (USA) Bootstrapped growth Hippo is on a mission to make the digital experience more personable for every visitor. We’re redefining the CMS space by engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value at speed, in any context and on any device. Hippo in Brief Relevant Experiences Channel Control Agile Enterprise Stack Open Integration Content Performance
  4. 4. Housekeeping ➢ One hour ➢ Two presenters ➢ Recording available afterwards ➢ Please leave a rating from 1 - 5 ➢ Q&A after presentation
  5. 5. Robert Rose Senior Contributing Analyst with Digital Clarity Group Mark Peerdeman Director of Product Management at Hippo Today's presenters
  6. 6. @Robert_Rose
  7. 7. @Robert_Rose
  8. 8. “Most CEO’s see the value of appointing an e-business czar – a senior executive whose full-time job it is to create and oversee the execution of the enterprise e- business strategy. The czar is a transient figure, typically lasting no more than 24 months. That’s because the czar’s job is work himself or herself out of a job by institutionalizing e-business throughout the enterprise.” Infoworld, January - 2001 Barb Gomolski Research Director, Gartner @Robert_Rose
  9. 9. “when any new form comes into the foreground of things, we naturally look at it through the old stereos… We’re just trying to fit the old things into the new form, instead of asking what is the new form going to do to all the assumptions we had before.” @Robert_Rose
  11. 11. It’s not just the output of content across digital channels that’s important. We have to change the approach of how we actually differentiate the entire customer experience. @Robert_Rose
  12. 12. “improving customer experience and differentiation are the top strategic priorities”. - Accenture WHAT DOES A DIGITAL TRANSFORMATION LOOK LIKE? @Robert_Rose
  13. 13. Q1 – Have we siloed Digital? @Robert_Rose
  14. 14. Q2 - Are we Orienting Or Transforming? @Robert_Rose
  15. 15. “yay, we get to go through transformational change” - No Marketing Leader Ever Q3 – Are we half way in? @Robert_Rose
  16. 16. The need for speed, and agility, and stability, and scalability, and durability and dependability and measurability and yeah this is going to be hard… @Robert_Rose
  17. 17. Provide flexible, but grounded models of data management. @Robert_Rose
  18. 18. How a focus on none, meets the ability to have massive scale across any interface. @Robert_Rose
  19. 19. Design for both listening and talking simultaneously. @Robert_Rose
  20. 20. Deliver content in deep context and in real-time @Robert_Rose
  21. 21. Provide for new models of smaller data and meaningful measurement @Robert_Rose
  22. 22. The business case isn’t to try and convince people that we should do something new. It’s to convince people we should STOP doing something old. @Robert_Rose
  23. 23. “Leaders across the business must learn about and stay abreast of digital trends. They must know why it’s important and how to use it. The payoff for such effort is compelling: Digital Leaders are expanding into more new markets, growing faster, and increasing their profit margins over their competitors.” - Harvard Business Review @Robert_Rose
  24. 24. THANK YOU! @Robert_Rose
  25. 25. Hippo 11 and your Digital Transformation 26 dr. ir. Mark Peerdeman @m43k
  26. 26. 27 DIGITAL TRANSFORMATION is the changes associated with the application of digital technology in all aspects of human society.
  28. 28. 1 . 2 . 3 . 4 . 5 .
  29. 29. 35
  31. 31. 38 Awarene ss Conside r Purchas e Use Support Advocac y Feel it
  32. 32. 39 Don’t wait any longer. The time is now. Go do it. Get Ready Corporate Websites Customer Self-Service Country Sites Marketing Control: Consistent Message, Branding and Experience Without any dependency on IT, business users control content, design and experience across every channel. Hippo’s unique way of managing content separately from how you show it, where and to whom reduces operational overhead for your digital experience team. The result: Faster time to market, optimal consistency and the ideal base for targeting, personalizaton and continuous optimization with Hippo’s actionable insights. Don’t wait any longer. The time is now. Go do it. Get Ready Maak je klaar 准备 Auf die Plätze...
  33. 33. The Headless Hazard 40
  34. 34. Hippo’s Hybrid Content Platform 41
  35. 35. Hybrid Content Architecture 42 Hybrid Content Architecture for Ubiquitous Channel Experiences Hippo is the only hybrid content management platform supporting traditional digital experience delivery as well as new “headless” scenarios over open REST APIs, catering for content delivery to any channel, whether traditional, new, or not-yet-existing.
  36. 36. 43
  37. 37. 44
  38. 38. Digital Marketing Performance 45 Anonymous Understand situation, channel and context Engaged Behaviour, topic interest and content type preference Known Enrich with buying history, CRM and backend data
  39. 39. Content Performance 46
  40. 40. Continuous development and deployment 47 CLOUD AGILITY Digital experience in the cloud Deploy, run, monitor and manage Hippo in the cloud via API or App.
  41. 41. What fish are you? 48
  42. 42. 49 Stay in touch Hippo North America 71 Summer Street Boston, MA 02110 USA Hippo Europe Oosteinde 11 1017 WT Amsterdam The Netherlands Call us +31 20 522 44 66 +44 20 35 14 99 60 +49 69 80 88 40 67 +1 877 414 47 76 Website / Email m
  43. 43. Questions Find out more about Hippo CMS: @OneHippo