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Hipercom basket price_perception_hungary_2017.09-2018.08

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A Hipercom akciós újság monitoring rendszerével készített elemzés megmutatja, hogy a TOP termékcsoportokban mely kereskedők ajánlata volt a legolcsóbb az elmúlt 12 hónap során.

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Hipercom basket price_perception_hungary_2017.09-2018.08

  1. 1. PROMO PRICE PERCEPTION INDEX 2017-2018 PROMO PRICE PERCEPTION INDEX
  2. 2. PROMO PRICE PERCEPTION INDEX 2017- 2018. THE BEST BASKET VALUE YTD
  3. 3. PROMO PRICE PERCEPTION INDEX 2017- 2018. * A trendadatok az utolsó 3 hónap adataira vonatkoznak. Trend statistics are based on the data of the last 3 months. TREND 2017-18 MONTHLY MINI-MAXI SPREAD RETAILERS’ MINI-MAXI SPREAD
  4. 4. PROMO PRICE PERCEPTION INDEX ALDI AUCHAN CBA CBA PRÍMA ISP LIDL METRO PENNY REÁL SPAR COOP TESCO HIPER TESCO SZUPER 2017.Szept. 4391,57 4326,00 4813,46 4813,46 4800,58 4248,73 3497,03 4822,77 4907,01 5120,28 5900,50 3251,90 4564,50 2017.Okt. 5079,97 3463,21 5514,38 5494,38 5129,07 4423,85 3593,59 3948,00 5039,38 4600,92 5414,78 3314,40 4714,78 2017.Nov. 4620,46 3675,77 4715,29 4624,29 5161,14 4800,82 3422,73 4018,62 4260,47 5028,10 4448,80 3171,23 4479,64 2017.Dec. 4407,12 4486,95 3967,38 3967,38 4717,92 4096,49 4333,79 3932,96 4768,64 4471,60 4348,62 3041,67 4467,00 2018.Jan. 4821,01 3855,86 4787,27 4427,33 4989,95 4659,86 3411,80 4070,62 4089,77 4919,28 4540,08 3878,42 4671,27 2018.Febr. 4913,08 4671,44 5412,74 5343,12 5048,71 4732,50 3815,13 3643,77 4706,65 4961,27 4426,17 3331,33 5149,54 2018.Márc. 5069,78 4379,68 4970,37 4970,37 4900,14 3895,95 3457,02 3825,73 5633,11 4644,50 5353,96 3308,41 4205,02 2018.Ápr. 4660,98 3483,40 4490,44 4490,44 4415,35 4762,20 3707,71 3391,33 4661,52 4065,17 5133,85 3484,10 4490,54 2018.Máj. 4744,25 3438,50 4403,65 4423,65 4588,79 4617,12 3700,40 3308,88 4533,68 3966,67 5201,15 3235,83 4119,69 2018.Jún. 5193,02 3774,62 4073,37 4073,37 4940,90 4447,25 3675,05 4066,13 4720,86 4725,21 4777,79 3617,13 4246,46 2018.Júl. 4393,31 5217,50 4962,02 5591,27 4992,67 6191,46 3437,88 5199,58 6558,50 4653,12 4368,27 3814,67 4239,43 2018.Aug. 4455,06 3658,43 4988,57 4901,68 4879,10 3940,17 3347,54 4163,26 5430,18 4853,14 5422,75 3329,77 4498,93 Methodology: Every month a basket of 10 Shopper need unit is collected from the promo leaflets of 13 retailers. If one ore more of those SNU are missing from the promo offer of the month , an average value of the VIRTUAL PRICE of this specific SNU at that retailer is calculated across the last 12 months. If the SNU is promoted more than 2 times during the month, the cheapest value is selected. The SNU have been chosen in the categories common to different formats. The aim of the index is not to classify the retailer by cheapest offer for similar SKU , but by the Price Image Perception they are communicating in the promotional leaflets; trough the choice of SKU and pricing level. The dashboard shows the cheapest basket of the month, the cheapest basket of the year the basket price spread along the year and the trend of evolution by players  SPARKLING WATER  MILK  CHEESE  SUNFLOWER OIL  BREAD  SOFT DRINKS  COLD CUTS  JUICES  BEER  VIENNA SAUSAGE 2017- 2018. DATA & METHODOLOGY
  5. 5. PROMO PRICE PERCEPTION INDEX For more information please contact us: http://hiper-com.com bernadett.ludanyi@hiper-com.com monitoring@hiper-com.com Thank you for your attention!

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