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Hipercom basket price perception Hungary 2016.08-2017.07

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Hipercom basket price perception Hungary 2016.08-2017.07

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Hipercom basket price perception Hungary 2016.08-2017.07

  1. 1. PROMO PRICE PERCEPTION INDEX 2016-2017 ALL RIGHTS RESERVED SOGAR GROUP -2014 PROMO PRICE PERCEPTION INDEX
  2. 2. PROMO PRICE PERCEPTION INDEX2016- 2017. THE BEST BASKET VALUE YTD
  3. 3. PROMO PRICE PERCEPTION INDEX2016- 2017. * A trendadatok az utolsó 3 hónap adataira vonatkoznak. Trend statistics are based on the data of the last 3 months. TREND 2016-17 MONTHLY MINI-MAXI SPREAD RETAILERS’ MINI-MAXI SPREAD
  4. 4. PROMO PRICE PERCEPTION INDEX ALDI AUCHAN CBA CBA PRÍMA ISP LIDL METRO PENNY REÁL SPAR COOP TESCO HIPER TESCO SZUPER 2016 Aug. 4825,12 3126,10 3677,09 5144,22 4661,27 5576,60 2785,58 3240,30 3410,55 4400,17 4211,95 2724,40 3460,90 2016 Szept. 4597,02 3170,77 3698,50 3775,25 3880,83 3282,93 3206,84 3219,28 3456,21 4060,33 4231,04 3065,40 3271,65 2016 Okt. 4318,40 3117,27 4805,38 4805,38 3883,50 7204,72 3361,42 3857,25 4463,09 3883,50 4831,88 3588,60 4187,05 2016 Nov. 5482,52 3323,21 4308,94 4335,61 3917,93 4055,57 3225,03 3328,45 3833,38 3974,33 5090,68 3199,40 3546,40 2016 Dec. 4415,46 3520,10 4463,32 4100,76 3569,83 3455,19 3511,05 3842,34 4510,23 4127,17 5620,56 3100,80 3441,95 2017.Jan. 5542,60 2444,93 3919,86 4422,67 3929,83 4224,63 3337,19 3785,62 4730,05 4058,00 4795,67 3372,52 4339,35 2017.Febr. 4558,04 4418,63 4677,82 4127,82 4519,44 5523,12 3434,85 3410,17 4903,75 4551,71 5486,54 3285,17 4254,79 2017.Márc. 4460,13 3844,77 5361,92 5309,83 4695,69 4530,15 3370,99 3260,18 4088,86 4681,67 4965,79 3034,97 3314,30 2017.Ápr. 5135,43 3879,50 3950,52 3883,85 4504,94 3640,32 3368,44 3275,89 5055,84 4187,50 4807,26 3153,97 4242,82 2017.Máj. 4973,71 3733,67 4143,77 3743,77 4648,33 3893,06 3244,51 3833,17 3904,73 4873,11 4593,00 3495,27 4472,48 2017.Jún. 6320,81 3572,67 4183,32 4183,32 3935,26 4038,91 3632,79 3576,12 4675,09 4965,83 5149,72 3162,67 4124,67 2017.Júl. 4835,67 4425,98 4155,20 4155,20 4904,13 3648,76 3617,75 4419,00 5636,02 4663,86 5395,32 3719,83 4496,48 Methodology: Every month a basket of 10 Shopper need unit is collected from the promo leaflets of 13 retailers. If one ore more of those SNU are missing from the promo offer of the month , an average value of the VIRTUAL PRICE of this specific SNU at that retailer is calculated across the last 12 months. If the SNU is promoted more than 2 times during the month, the cheapest value is selected. The SNU have been chosen in the categories common to different formats. The aim of the index is not to classify the retailer by cheapest offer for similar SKU , but by the Price Image Perception they are communicating in the promotional leaflets; trough the choice of SKU and pricing level. The dashboard shows the cheapest basket of the month, the cheapest basket of the year the basket price spread along the year and the trend of evolution by players  SPARKLING WATER  MILK  CHEESE  SUNFLOWER OIL  BREAD  SOFT DRINKS  COLD CUTS  JUICES  BEER  VIENNA SAUSAGE 2016- 2017. DATA & METHODOLOGY
  5. 5. PROMO PRICE PERCEPTION INDEX ALL RIGHTS RESERVED SOGAR GROUP - For more information please contact us: http://hiper-com.com bernadett.ludanyi@hiper-com.com monitoring@hiper-com.com Thank you for your attention!

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