Category review prasak Oktobar SLO

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Category review prasak Oktobar SLO

  1. 1. SoV M2 PROIZVOĐAČI PO SOV M2 x SNU YTD 2013 SNU SKU PROCTER & GAMBLE 35.60% 153 155 196 HENKEL GROUP 34.90% 139 150 204 27 40 54 36 39 46 32 32 32 45 50 57 SAPONIA D.D. BEOHEMIJA RECKITT BENCKISER GROUP PLC. Brands outside selection 8.80% 7.30% 5.90% 7.60%
  2. 2. EVOLUCIJA SOV M2 x SNU YTD 2012 vs YTD 2013 PROCTER & GAMBLE HENKEL GROUP 4 -5.1 SAPONIA D.D. BEOHEMIJA 5.6 -4.3 RECKITT BENCKISER GROUP PLC. Brands outside selection 0.1 -0.3
  3. 3. 0.00% 0.10% 0.20% 0.30% 0.30% 0.40% 1.20% 1.20% 1.60% 2.20% 2.60% 8.40% 8.70% 12.20% 12.20% 13.70% 14.80% 20.00% SOV RETAILERS 25.00% 20.00% 15.00% 10.00% 5.00%
  4. 4. SoV M2(SNU) ProizvoĎača po trgovinama 27.50% 27.60% 29.50% 40.00% PROCTER & GAMBLE 39.60% 41.20% 34.60% 27.70% 37.40% 41.50% 47.80% 50.00% HENKEL GROUP SAPONIA D.D. 34.50% 10.00% 31.80% 18.80% 100.00% 41.20% 39.60% 30.00% BEOHEMIJA RECKITT BENCKISER GROUP PLC. 19.00% 44.10% 14.60% 14.00% 53.80% 14.50% 43.50% 50.00% 50.00% 10.40% 7.80% 10.40% 12.40% 10.40% 8.80% 4.70% 6.30% 2.90% 2.90% 11.80% 12.10% 16.00% 37.90% Brands outside selection 10.40% 3.80% 3.80% 3.80% 8.70% 8.30% 9.80% 12.10% 3.00% 7.80% 2.00% 6.90% 1.70% 9.60%
  5. 5. Brend vs Private Labels SoV SNU X M2 Privatna robna marka 4% Nacionalna robna marka 96%
  6. 6. HIT PROIZVOD
  7. 7. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330

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