Category review prasak Oktobar BiH

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Category review prasak Oktobar BiH

  1. 1. SoV M2 PROIZVOĐAČI PO SOV M2 x SNU YTD 2013 PROCTER & GAMBLE 39.80% SAPONIA D.D. 25.20% HENKEL GROUP BEOHEMIJA Brands outside selection 19.10% 5.40% 10.50% SNU SKU 391 419 684 300 304 497 260 292 519 81 81 82 80 100 116
  2. 2. EVOLUCIJA SOV M2 x SNU YTD 2012 vs YTD 2013 PROCTER & GAMBLE 11 SAPONIA D.D. -2.3 HENKEL GROUP BEOHEMIJA Brands outside selection -3.5 -5.3 0.2
  3. 3. 5.00% 0.00% 0.20% 0.40% 0.40% 0.50% 0.60% 0.90% 1.10% 1.60% 1.90% 2.20% 2.40% 2.50% 2.60% 4.00% 5.00% 5.90% 7.80% 8.40% 10.20% 13.30% 28.00% SOV RETAILERS 30.00% 25.00% 20.00% 15.00% 10.00%
  4. 4. SoV M2(SNU) Proizvođača po trgovinama 7.10% 27.90% 27.90% 27.90% 30.40% 36.70% 44.60% PROCTER & GAMBLE SAPONIA D.D. 18.00% 18.00% 18.00% 48.30% 43.10% 37.40% 45.00% 32.00% 40.60% 42.40% 34.10% 10.70% 24.40% 20.10% HENKEL GROUP 23.20% 23.60% BEOHEMIJA 41.00% 34.40% 34.40% 26.90% 25.70% 36.60% 30.10% 29.10% 34.10% 26.50% 34.40% 31.70% 17.60% 25.80% Brands outside selection 12.80% 35.70% 13.10% 13.10% 6.60% 1.20% 14.90% 16.70% 11.00% 13.10% 13.90% 6.60% 22.40% 11.40% 2.30% 11.70% 6.60% 7.90% 1.40% 14.30% 21.00% 4.70% 0.20% 22.20% 22.40% 18.50% 20.00% 3.30% 3.80% 3.50% 4.00% 3.50% 11.10% 8.60% 6.80%
  5. 5. Brend vs Private Labels SoV SNU X M2 Privatna robna marka 7% Nacionalna robna marka 93%
  6. 6. HIT PROIZVOD
  7. 7. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330

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