Auto Moto Promotions Mar 2014

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Auto Moto Promotions Mar 2014

  1. 1. 2014 MARCH AUTO-MOTO PROMOTIONS
  2. 2. 2014 MARCH A few promotions from the auto-moto market are usually found in most retailers’ non-food pages, but in March 2014 Lidl and Selgros played a full tematic of auto-moto articles.
  3. 3. 2014 MARCH Auto-moto insertions in all leaflets from March 2014 reached a number of 219, with 30% more than the same period last year. See in the table below each retailer’s evolution of auto-moto insertions. Mar-13 Mar-14 Evol. PIC Mar-13 Mar-14 Evol. SOV Mar Val. PIC Val. PIC % SOV PIC SOV PIC Percent Points CASH&CARRY 26 73 181% 15,50% 33,40% 17,9 SELGROS 16 65 306% 9,50% 29,70% 20,2 METRO 10 8 -20% 6,00% 3,70% -2,3 HARD DISCOUNT 55 84 53% 32,70% 38,40% 5,7 LIDL 31 60 94% 18,50% 27,40% 8,9 PENNY MARKET 12 12 0% 7,10% 5,50% -1,6 XXL MEGA DISCOUNT 12 12 0% 7,10% 5,50% -1,6 HIPERMARKET 32 37 16% 19,10% 16,90% -2,2 KAUFLAND 2 18 800% 1,20% 8,20% 7 CARREFOUR 8 12 50% 4,80% 5,50% 0,7 CORA 7 7 0% 4,20% 3,20% -1 REAL-HYPERMARKET (METRO) 15 -100% 8,90% -8,9 SUPERMARKET 1 0,50% 0,5 MEGA IMAGE 1 0,50% 0,5 TRADITIONAL TRADE 3 1 -67% 1,80% 0,50% -1,3 UNICARM 3 1 -67% 1,80% 0,50% -1,3 ELECTRO 1 0,50% 0,5 ALTEX 1 0,50% 0,5 BRICOLAJ 52 22 -58% 30,90% 10,10% -20,8 HORNBACH 2 13 550% 1,20% 5,90% 4,7 BAUMAX-X 13 3 -77% 7,70% 1,40% -6,3 LEROY MERLIN 3 1,40% 1,4 PRAKTIKER (METRO) 3 2 -33% 1,80% 0,90% -0,9 AMBIENT 1 0,50% 0,5 BRICOSTORE 2 -100% 1,20% -1,2 OBI 32 -100% 19,00% -19 TOTAL 168 219 30% 100% 100% (-) Retailers Evolution
  4. 4. 2014 MARCH The market with the biggest share of voice in auto-moto for Mach 2014 was INTRETETINERE AUTO/EXTERNA AUTO, with a value of 32%. Mar-14 Val. PIC INTRETINERE INTERNA /EXTERNA AUTO 71 ECHIPAMENT SI DECORATIUNI AUTO 58 CAUCIUCURI 25 INTRETINERE MOTOR 21 INTRETINERE SI ACCESORII AUTO-MOTO 12 ATV / MOPED/ MOTOCICLETA / SCUTER 10 LUMINI AUTO 7 SISTEMAPRINDERE 6 UTILAJE AUTO 6 PORTBAGAJ/PLAFON 2 SUNET AUTO-MOTO 1 Markets
  5. 5. 2014 MARCH
  6. 6. 2014 MARCH The amplitude of promotional prices in certain markets PROMO PRICE ITEM BRAND PACKAGING RETAILER 2,29 SOLUTIE SPALAT PARBRIZ VARA STROPGEL 1 BUC. 5 L PENNY MARKET 2,29 SOLUTIE SPALAT PARBRIZ VARA STROPGEL 1 BUC. 5 L XXL MEGA DISCOUNT 2,49 SOLUTIE SPALAT PARBRIZ VARA NO NAME 1 BUC. 5 L SELGROS 4,29 SOLUTIE SPALAT PARBRIZ VARA CLAROSOL 1 BUC. 5 L CARREFOUR 4,49 SOLUTIE SPALAT PARBRIZ VARA CLEAR VISION PROX 1 BUC. 5 L SELGROS 6,99 SOLUTIE SPALAT PARBRIZ VARA POWER SHINE 1 BUC. 5 L LIDL 9,99 SOLUTIE SPALAT PARBRIZ VARA ESTIVAL JETXPERT 1 BUC. 4 L METRO 13,99 SOLUTIE SPALAT PARBRIZ VARA ANTIINSECTE NO NAME 1 BUC. 5 L SELGROS PROMO PRICE ITEM BRAND PACKAGING RETAILER 4,99 STERGATOARE PARBRIZ METALICE NO NAME 1 BUC. CORA 4,99 STERGATOR PARBRIZ METAL RO GROUP 1 PACHET 2 BUC. SELGROS 6,49 STERGATOR AUTO FLEXIBIL V-MAX NO NAME 1 BUC. KAUFLAND 6,99 STERGATOR PARBRIZ ALCA 1 BUC. CARREFOUR 8,49 STERGATOARE AUTO PLATE TOPFLEX NO NAME 1 PACHET 2 BUC. PENNY MARKET 8,49 STERGATOARE AUTO PLATE TOPFLEX NO NAME 1 PACHET 2 BUC. XXL MEGA DISCOUNT 12,99 STERGATOR AUTO FLAT CU 6 ADAPTOARE NO NAME 1 BUC. SELGROS 19,99 STERGATOARE AUTO WIPER ULTIMATE SPEED 1 PACHET 2 BUC. LIDL 24,99 STERGATOARE AUTO CU SPOILER ULTIMATE SPEED 1 PACHET 2 BUC. LIDL
  7. 7. 2014 MARCH PROMO PRICE ITEM BRAND PACKAGING RETAILER 3,99 ODORIZANT AUTO WUNDER-BAUM 1 BUC. CORA 4,29 ODORIZANT AUTO LUCKY DICE SPORT ZAR AXEON 1 BUC. UNICARM 4,99 ODORIZANT STICLUTA NO NAME 1 BUC. 4 ML KAUFLAND 5,99 ODORIZANT AUTO W5 1 PACHET 3 BUC. LIDL 9,99 ODORIZANT AUTO SPRAY W5 1 BUC. 100 ML LIDL 19,99 ODORIZANT AUTO DOLPHIN/DOLPHIN OUTDOOR/ TURTLE OCEAN AUTO EXPRESSIONS 1 PACHET 2 BUC. SELGROS 19,99 REZERVA ODORIZANT AUTO AMBI PUR 1 BUC. 7 ML SELGROS 21,99 ODORIZANT AUTO FOR HER AMBI PUR 1 BUC. 7 ML SELGROS 22,50 ODORIZANT AUTO AMBI PUR 1 BUC. CARREFOUR PROMO PRICE ITEM BRAND PACKAGING RETAILER 9,99 COVORAS AUTO CAUCIUC SPATE NO NAME 1 BUC. SELGROS 19,99 COVORAS AUTO CAUCIUC FATA NO NAME 1 BUC. SELGROS 22,99 COVORASE AUTO MOCHETA NO NAME 1 PACHET (4 BUC.) KAUFLAND 24,99 COVORASE AUTO PVC NO NAME 1 PACHET (4 BUC.) KAUFLAND 29,99 COVORASE AUTO ULTIMATE SPEED 1 PACHET (4 BUC.) LIDL 34,99 COVORAS AUTO NO NAME 1 PACHET (4 BUC.) PENNY MARKET 34,99 COVORAS AUTO NO NAME 1 PACHET (4 BUC.) XXL MEGA DISCOUNT 34,99 COVORASE AUTO MOCHETA NO NAME 1 PACHET (4 BUC.) LIDL 36,99 COVORASE AUTO BRODATE NO NAME 1 PACHET (4 BUC.) SELGROS 39,99 COVORASE AUTO PVC RALLY PROCAR 1 PACHET (4 BUC.) SELGROS 46,90 COVORASE AUTO UNIVERSALE NEAPLES PROCAR 1 PACHET (4 BUC.) CARREFOUR 46,90 COVORASE AUTO PVC GALAXY PROCAR 1 PACHET (4 BUC.) CARREFOUR 79,99 COVOARE AUTO CAUCIUC MICHELIN 1 PACHET (4 BUC.) METRO 79,99 COVOARE AUTO CAUCIUC MICHELIN 1 PACHET (4 BUC.) SELGROS 99,99 COVOARE AUTO CAUCIUC HEAVY DUTY MICHELIN 1 PACHET (4 BUC.) METRO 99,99 COVOARE AUTO CAUCIUC HEAVY DUTY MICHELIN 1 PACHET (4 BUC.) SELGROS
  8. 8. 2014 MARCH PROMO PRICE ITEM BRAND PACKAGING RETAILER 149,90 ANVELOPA VARA PASSIO 2 165/70 R13 79 T DEBICA 1 BUC. SELGROS 154,90 ANVELOPA VARA 175/70 R13 82T PASSIO 2 DEBICA 1 BUC. SELGROS 164,90 ANVELOPA VARA D110 175/65 R14 82T PASSIO 2 DEBICA 1 BUC. SELGROS 179,90 ANVELOPA VARA D110 185/65 R14 86T PASSIO 2 DEBICA 1 BUC. SELGROS 189,90 ANVELOPA VARA 185/65 R15 88T PASSIO 2 DEBICA 1 BUC. SELGROS 209,90 ANVELOPA VARA D210 195/65 R15 91T PASSIO 2 DEBICA 1 BUC. SELGROS 279,90 ANVELOPA VARA D320 205/55 R16 91V PASSIO 2 DEBICA 1 BUC. SELGROS 139,90 ANVELOPA ALL SEASON NAVIGATOR 165/70 R13 79T DEBICA 1 BUC. SELGROS 149,90 ANVELOPA ALL SEASON NAVIGATOR 175/70 R13 82T DEBICA 1 BUC. SELGROS 159,90 ANVELOPA ALL SEASON NAVIGATOR 175/65 R14 82T DEBICA 1 BUC. SELGROS 174,90 ANVELOPA ALL SEASON NAVIGATOR 185/65 R14 86T DEBICA 1 BUC. SELGROS 189,90 ANVELOPA ALL SEASON NAVIGATOR 185/65 R15 88T DEBICA 1 BUC. SELGROS 204,90 ANVELOPA ALL SEASON NAVIGATOR 195/65 R15 91T DEBICA 1 BUC. SELGROS 279,90 ANVELOPA VARA 185/65 R15 BLUE RESPONSE sau 195/65 R15 91 H BLUE RESPONSE DUNLOP 1 BUC. SELGROS 369,90 ANVELOPA VARA 205/55 R16 BLUE RESPONSE DUNLOP 1 BUC. SELGROS 244,90 ANVELOPA VARA 195/65 R15 91T FULDA 1 BUC. SELGROS 329,90 ANVELOPA VARA 205/55 R16 91H FULDA 1 BUC. SELGROS 279,90 ANVELOPE VARA GT3 155/65 R15 88 T EXCELLENCE sau GT3 195/65 R15 91H EXCELLENCE GOODYEAR 1 BUC. SELGROS 369,90 ANVELOPE VARA GT3 205/55 R16 91H EXCELLENCE GOODYEAR 1 BUC. SELGROS 144,90 ANVELOPE VARA 155/65 R13 73T ATRACTA sau 155/65 R13 73T IMPETUS LASSA 1 BUC. SELGROS 269,90 ANVELOPE VARA 205/55 R16 91V ATRACTA sau 205/55 R16 91V IMPETUS LASSA 1 BUC. SELGROS 199,90 ANVELOPE VARA 185/60 R14 82T ATRACTA sau 185/60 R14 82T IMPETUS sau 185/65 R15 88T ATRACTA sau 185/65 R15 88T IMPETUS LASSA 1 BUC. SELGROS 219,90 ANVELOPE VARA 195/65 R15 91T ATRACTA sau 195/65 R15 91T IMPETUS LASSA 1 BUC. SELGROS 319,90 ANVELOPE VARA 215/55 R16 93V ATRACTA sau 215/55 R16 93V IMPETUS LASSA 1 BUC. SELGROS 279,90 ANVELOPA VARA 185/65 R15 88T CINTURATO P4/7 PIRELLI 1 BUC. SELGROS 359,90 ANVELOPA VARA 205/55 R16 91T CINTURATO P4/7 PIRELLI 1 BUC. SELGROS 289,90 ANVELOPA VARA 195/65 R15 91T CINTURATO P4/7 PIRELLI 1 BUC. SELGROS 209,90 ANVELOPA VARA PERFECTA 185/65 R15 88T SAVA 1 BUC. SELGROS 219,90 ANVELOPA VARA PERFECTA 195/65 R15 91T SAVA 1 BUC. SELGROS Only in Selgros
  9. 9. 2014 MARCH PROMO PRICE ITEM BRAND PACKAGING RETAILER 149,00 ANVELOPA VARA 155/65 R13 DEBICA 1 BUC. BAUMAX-X 155,00 ANVELOPA VARA 165/70 R13 DEBICA 1 BUC. BAUMAX-X 179,00 ANVELOPA VARA 175/65 R14 DEBICA 1 BUC. BAUMAX-X 229,00 ANVELOPA VARA 185/65 R15 88T DEBICA 1 BUC. BAUMAX-X 239,00 ANVELOPA VARA 195/65 R15 DEBICA 1 BUC. BAUMAX-X 179,20 ANVELOPE DE VARA PASSIO 185/65R15 88T DEBICA 1 BUC. CARREFOUR 189,99 ANVELOPA VARA 185/65 R15 DEBICA 1 BUC. CORA 199,99 ANVELOPA VARA 195/65 R15 DEBICA 1 BUC. CORA 189,90 ANVELOPA VARA 185/65 R15 88T DEBICA 1 BUC. METRO 209,90 ANVELOPA VARA 195/65 R15 91T PASSIO 2 DEBICA 1 BUC. METRO 279,90 ANVELOPA VARA 205/55 R16 91V FURIO DEBICA 1 BUC. METRO 119,90 ANVELOPA RESAPATA VARA 165/70 R13 79T MT MARIX 1 BUC. KAUFLAND 139,90 ANVELOPE RESAPATE ALL-SEASON 175/65 R14 82T MT MARIX 1 BUC. KAUFLAND 149,90 ANVELOPA VARA RESAPAT 185/60 R14 82H ES-01 sau 185/60 R14 86T ES-01 sau 185/60 R15 88T ES-01 MARIX 1 BUC. KAUFLAND 159,90 ANVELOPA VARA RESAPAT 195/65 R15 91H ES-01 MARIX 1 BUC. KAUFLAND 189,90 ANVELOPA VARA RESAPAT 205/55 R16 91V ES-01 PLUS MARIX 1 BUC. KAUFLAND 119,90 ANVELOPA VARA RESAPAT 175/65 R14 86T B&P sau 185/60 R14 82T SCOP sau 185/65 R14 86T SCOP sau 185/65 R15 88T IT POWER sau 195/65 R15 91H RADBURG POWER NO NAME 1 BUC. METRO 139,90 ANVELOPA VARA RESAPAT 205/55 R16 91V IT POWER sau 225/45 R17 91W B&P NO NAME 1 BUC. METRO 199,99 ANVELOPE DE VARA 195/65/R15 RACHSTONE 1 BUC. CORA 189,99 ANVELOPE DE VARA 185/65/R15 RACHSTONE 1 BUC. CORA 229,99 ANVELOPE DE VARA 205/55/R16 RACHSTONE 1 BUC. CORA Others
  10. 10. 2014 MARCH Thank you for your attention Florentina Vasile Leaflet Monitor Director Romania florentina.vasile@hiper-com.com +40 (0) 743 216 282 I remain at your disposal for further information or a live demo Follow us on social networks for more Markets Intelligence

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