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NEW  MEDIA  IN  CHANGE  MANAGEMENT Results Overview Prof. Dr. Michael Reiss, Hionia Vlachou, Gordana Spejic, Dirk Steffens...
DESIGN  AND  EXECUTION  OF  THE SURVEY New media like weblogs, internet-communities, wikis and web based trainings are not...
OCCUPATIONAL  ACTIVITY  OF  RESPONDENTS N=300
CHANGE -  EXPERIENCE  BY  CATEGORIES Mehrfachnennungen möglich, maximal 2 Nennungen Others Cost reduction Business  Proces...
APPLICATION  OF  CONVENTIONAL  TOOLS  IN CHANGE  MANAGEMENT N = 234 N = 227 N = 225 N = 235 N = 236 N = 238 N = 223
FREQUENCY  OF  WEB 1.0 – TOOLS  APPLICATION  IN  CHANGE  MANAGEMENT N = 225 N = 211 N = 229 N = 216 N = 219 N = 216
FREQUENCY  OF  WEB 2.0 – TOOLS  APPLICATION  IN  CHANGE  MANAGEMENT N = 212 N = 211 N = 208 N = 214 N = 208
USE  OF  WEB 2.0 - TOOLS  IN CHANGE  MANAGEMENT
WEB  2.0 - BENEFITS :  LEVEL  OF  KNOWLEDGE  OF  EMPLOYEES  AFFECTED N = 130 N = 116 N = 106 N = 116 N = 114
WEB 2.0 - BENEFITS :  PARTICIPATION  OF  EMPLOYEES IN  CHANGE  PROJECT  N = 132 N = 118 N = 109 N = 123 N = 117
WEB 2.0 - BENEFITS  :  SKILL  LEVEL N=114 N=100 N=118 N=128 N=111
WEB 2.0 - BENEFITS  :  MOTIVATION  OF  EMPLOYEES  AFFECTED N=115 N=104 N=123 N=130 N=118
WEB 2.0- BENEFITS :  SELF  ORGANIZATION  IN CHANGE  PROJECTS N=134 N=119 N=119 N=145 N=131
WEB 2.0 - BENEFITS :  COSTS  OF  CHANGE  PROJECTS N = 122 N = 106 N = 198 N = 121 N = 112
WEB 2.0 - BENEFITS :  DURATION  OF  CHANGE  PROJECTS N=110 N=102 N=110 N=120 N=111
RELEVANCE OF WEB 2.0 - TOOLS :  CURRENT  PROPORTIONS N=211
RELEVANCE OF  WEB 2.0 - TOOLS :  FORECAST  OF  PROPORTIONS  N=217
IMPACT  OF  WEB 2.0 – TOOLS (1) Intensity N=178 N=172 N=166 N=179 N=172 N=185 N=181
IMPACT  OF  WEB 2.0 – TOOLS (2) N=179 N=180 N=169 N=178 N=170 N=166 N=167
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  1. 1. NEW MEDIA IN CHANGE MANAGEMENT Results Overview Prof. Dr. Michael Reiss, Hionia Vlachou, Gordana Spejic, Dirk Steffens Department of organizational design and behavior , University of Stuttgart Heilbronner Strasse 7 D-70174 Stuttgart Fon: +49 711 685-83156 Fax: +49 711 685-82764
  2. 2. DESIGN AND EXECUTION OF THE SURVEY New media like weblogs, internet-communities, wikis and web based trainings are not only revolutionizing operational business and communication structures within and between companies, but also strategic processes like innovation and time based competition. The question is if and how successfully these new media are able to support change projects. To clarify this question, the Department of Organizational Design and Behavior at the University of Stuttgart conducted an online expert survey on “New Media in Change Management” between mid November 2007 and mid january 2008. Central aspects of the survey were the evaluation of the application and the benefits of the new media. You are invited to actively participate in our weblog http://www.change-zweinull.de
  3. 3. OCCUPATIONAL ACTIVITY OF RESPONDENTS N=300
  4. 4. CHANGE - EXPERIENCE BY CATEGORIES Mehrfachnennungen möglich, maximal 2 Nennungen Others Cost reduction Business Process Reengineering Cultural change Post Merger Integration Outsourcing Internationalization/ Globalization Organizational restructuring IT- Implementation Strategy shift
  5. 5. APPLICATION OF CONVENTIONAL TOOLS IN CHANGE MANAGEMENT N = 234 N = 227 N = 225 N = 235 N = 236 N = 238 N = 223
  6. 6. FREQUENCY OF WEB 1.0 – TOOLS APPLICATION IN CHANGE MANAGEMENT N = 225 N = 211 N = 229 N = 216 N = 219 N = 216
  7. 7. FREQUENCY OF WEB 2.0 – TOOLS APPLICATION IN CHANGE MANAGEMENT N = 212 N = 211 N = 208 N = 214 N = 208
  8. 8. USE OF WEB 2.0 - TOOLS IN CHANGE MANAGEMENT
  9. 9. WEB 2.0 - BENEFITS : LEVEL OF KNOWLEDGE OF EMPLOYEES AFFECTED N = 130 N = 116 N = 106 N = 116 N = 114
  10. 10. WEB 2.0 - BENEFITS : PARTICIPATION OF EMPLOYEES IN CHANGE PROJECT N = 132 N = 118 N = 109 N = 123 N = 117
  11. 11. WEB 2.0 - BENEFITS : SKILL LEVEL N=114 N=100 N=118 N=128 N=111
  12. 12. WEB 2.0 - BENEFITS : MOTIVATION OF EMPLOYEES AFFECTED N=115 N=104 N=123 N=130 N=118
  13. 13. WEB 2.0- BENEFITS : SELF ORGANIZATION IN CHANGE PROJECTS N=134 N=119 N=119 N=145 N=131
  14. 14. WEB 2.0 - BENEFITS : COSTS OF CHANGE PROJECTS N = 122 N = 106 N = 198 N = 121 N = 112
  15. 15. WEB 2.0 - BENEFITS : DURATION OF CHANGE PROJECTS N=110 N=102 N=110 N=120 N=111
  16. 16. RELEVANCE OF WEB 2.0 - TOOLS : CURRENT PROPORTIONS N=211
  17. 17. RELEVANCE OF WEB 2.0 - TOOLS : FORECAST OF PROPORTIONS N=217
  18. 18. IMPACT OF WEB 2.0 – TOOLS (1) Intensity N=178 N=172 N=166 N=179 N=172 N=185 N=181
  19. 19. IMPACT OF WEB 2.0 – TOOLS (2) N=179 N=180 N=169 N=178 N=170 N=166 N=167

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