1. Hybrid
Transition

2. SwensonMD
PremierCare
• Membership Medicine practice
in Scottsdale, AZ
• 50% Concierge
• 35% DPC pricing/services
• 15% Full DPC

3. Goals
• Last year - how do we get more physicians to
embrace membership medicine, DPC?
• Fear of taking “the leap”
• Risk averse
• “On a track”

4. Hybrid Approach
• Reduce risk
• Traditional transition has a cliff
• Introduce patients to Membership option
• Continue to operate FFS practice in parallel
• Wind down FFS practice as Membership
practice grows

5. Pros
• No hard cutoff
• Unlimited time to introduce Membership
• Personal sales approach
• Time to hone message

6. Cons
• Managing two separate practices functioning in
one space
• Sales efforts extended over a longer time-frame
• No hard cutoff to prod transition

7. How did
it work

8. Keys to Membership
Growth
• Prep marketing materials
• Set aside 5 minutes per patient daily to discuss
membership option
• Hone sales message

9. Keys to Maintaining Two
Practices at Once
• Block out slots for membership visits
• Always work in membership patients for same-
day appointments
• Answer calls and messages from membership
patients promptly

10. Biggest Transition
Challenge
• Totally different overhead structures for
membership and FFS practices
• Space
• Staff
• Billing

11. Why Hybrid
Worked for Me
• Never a moment where the practice was at risk
of going under
• Personal conversation with all of my patients