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Digital Marketing- A brief preview

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A powerpoint presentation describing meaning, benefits, content and a synopsis of digital marketing.

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Digital Marketing- A brief preview

  1. 1. Digital Marketing- A brief Preview A complete and one stop solution for instant growth of business….
  2. 2. Content:  Introduction  Why Digital Marketing ?  Digital Marketing Vs. Traditional Marketing  A boost to your career growth
  3. 3. What is Digital Marketing ? o Do you want to INSTANTLY promote your product ? o Do you want RAPID growth of your business ? o Do you want to CONNECT to a wider base of people with just a single click ? o Do you want to INCREASE your sales and revenue ? Here is your SOLUTION DIGITAL MARKETING : an effective and efficient way to promote your product or services with the use of Internet or through digital modes
  4. 4. Why Digital Marketing ?  By marketing on the Internet, you can overcome barriers of distance.  Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff.  Marketing products on the Internet costs less than marketing them through a physical retail outlet.  Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences.  You can use online marketing to build and establish customer relationships more effectively.  Firms with online marketing programs are more profitable, on average, than those who do not follow online marketing.
  5. 5. Digital Marketing Vs. Traditional MARKETING a. Speed is usually much faster in digital marketing. b. Measurement is easier and more accurate. c. Channel integration is faster and more optimized. d. Digital marketing can make you reach your target audience in a very cost- efficient way. e. Digital lets your customize your message and offering to the target audience in real-time making it highly contextual, something that traditional medium has struggled to achieve. f. Digital marketing gives you access to a global market in an instance, as opposed to traditional marketing which has its strong-hold on local markets.
  6. 6. A boost to your career… • According to eMarketer, last year, advertising via mobile phones and tablets rose 180 per cent, to $4 billion. The market is estimated to touch $7.2 billion soon. The number itself is a testament to the fact that the marketing in this area is highly evolving and extremely vast.

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