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Completely UNOFFICIAL--->Conducting a Hands-Only Citizen CPR CampaignVisit HEARTSafe Community on facebookFrom Part 1: Executive Summary: 2010 American Heart Association Guidelines forCardiopulmonary Resuscitation and Emergency Cardiovascular Care:“Challenges remain if we are to fulfill the potential offered by the pioneer resuscitationscientists. We know that there is a striking disparity in survival outcomes from cardiac arrestacross systems of care, with some systems reporting 5-fold higher survival rates than others.Although technology, such as that incorporated in automated external defibrillators (AEDs), hascontributed to increased survival from cardiac arrest, no initial intervention can be delivered tothe victim of cardiac arrest unless bystanders are ready, willing, and able to act.”Public safety agencies are well positioned to lead efforts to improve recognition, response, careand outcomes for OOHCA. Increasing the probability of bystander CPR is a fundamentalcomponent of larger strategies to improve survival and quality of life following SCA.From Reducing Barriers for Implementation of Bystander-Initiated CardiopulmonaryResuscitation, A Scientific Statement From the American Heart Association for HealthcareProviders, Policymakers, and Community Leaders Regarding the Effectiveness ofCardiopulmonary Resuscitation:“CPR is a highly accessible therapy that requires little medical training and no equipment whenprovided in its most basic form. Potential rescuers from school age to the elderly can learn CPRskills. In places where widespread first responder CPR training has been provided (e.g., as partof community lay rescuer AED programs), survival rates from witnessed SCA associated withventricular fibrillation have been reported to be as high as 49% to 74%.Therefore, equippingthe public with the skills to perform the first 3 links in the AHA chain of survival can make adramatic difference in survival from SCA.”Here are some pragmatic recommendations for the establishment of a “Hands-Only Citizen CPRCampaign”• Familiarize yourself with related science and make improving bystander CPR rates aPRIORITY.• Assemble a “team” with those “players” who are needed to successfully set-up, promote, andimplement your localized plan. The likely candidates include an elected official, representativesfrom public safety agencies, and community champions.• As a group, discuss the intended outcome of improving bystander CPR rates and review theassets available at http://handsonlycpr.org/• Think about your messaging strategies such as traditional media outlets (TV, print, radio) butalso consider outdoor marketing (billboards) and use of social media such as facebook andTwitter. Offering Hands-Only CPR programs to TV and radio stations may be one effectivemethod for getting your local media types “onboard”. Rotate the use of promotional andinstructional videos, radio spots, etc.• Inventory your local resources including potential venues, availability of manikins, facilitators,audio-visual equipment, etc.

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• Based on the inventory and assessment, rough out a draft plan that outlines the collaborativestrategy. Your plan could be a onetime offering, or a rolling series of Hands-Only programs atmultiple locations (such as schools, fire departments, ambulance stations) over a period of time.Links to promotional videos on YouTube”http://www.youtube.com/watch?v=jB6lM1y2koohttp://www.youtube.com/watch?v=crMUyi3O-YI&feature=relatedhttp://www.youtube.com/watch?v=hpdNjDiT8aE&feature=relatedhttp://www.youtube.com/watch?v=vlQUj7jsvfkhttp://www.youtube.com/watch?v=0HGpp6mStfY&playnext=1&list=PL7A68846B17049716The “Hands-On” of a Hands-Only offering:• Plan on 30 minute sessions• Stage the venue with your manikins• Begin with something motivational. In addition to showing people how to perform Hands-OnlyCPR, you will want them to be more willing to perform it. A cardiac arrest survivor is ideal, butothers can be effective in motivating the public to “take action”.• After motivation, move to the instructional video. Use the Hands-Only CPR DemonstrationVideo.• After showing the Hands-Only CPR Demonstration Video, queue up some popular 100 + BPMmusic such as found on this list http://bethebeat.heart.org/aha_playlist.pdf and have thecitizens practice performing Hands-Only CPR while the music plays!• Once the group has had a few minutes to practice Hands-Only CPR, do and AEDdemonstration and address other localized efforts to involve citizens in improving your “system”of care.• Have available information regarding appropriate use of 9-1-1, early warning signs, where toget additional training or how a citizen can do more to improve outcomes.• End with thanks and reaffirmation: “It’s not normal to see an adult suddenly collapse, but ifyou do, call 911 and push hard and fast in the center of the chest. Don’t be afraid. Your actionscan only help.”