Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2016 Digital Marketing Resolutions

Making resolutions is easy. Maintaining them is hard. 2016 promises to be an exciting year in the world of digital marketing. Many questions will be answered and even more will be asked. Will mobile continue to grow? How can we become better content marketers? With new technologies, marketing channels and data points, it’s easy to get lost in the minutiae. But don’t let all the noise affect your ability to deliver clear, actionable results.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

2016 Digital Marketing Resolutions

  1. 1. [Webinar] 2016 Digital Marketing Resolutions
  2. 2. Agenda: 2 • Introductions • 2016 Resolutions • Traditional • Translating to Digital Marketing • 2016 Trends • Key Takeaways and Questions
  3. 3. Introductions: 3 Tom Hileman President @HilemanTom Bob Rawlins VP Marketing Strategy @HWood
  4. 4. 2016 Resolutions: Traditional 4
  5. 5. The Usual Suspects: 5
  6. 6. 2016 Resolutions: TranslatingtoDigitalMarketing 6
  7. 7. 7
  8. 8. Converting the Traditional to Digital Marketing Traditional: Lose weight Translation: • Stop marketing to people who have NO interest • Maintain a clean and active database • Quit SPAMMING • Direct your communications towards specific personas that show interest in your product and do not be afraid to lose the ones that don’t fit into your target audience or are inactive • Measure only significant KPIs • Don’t focus on the vanity metrics but those specific to driving your bottom line • Integrate new technologies into existing systems • Help save time in money but looking for vendors that integrate and automate with your current system 8
  9. 9. Converting the Traditional to Digital Marketing Traditional: Get fit, eat healthy, and exercise Translation: • Develop a content strategy, calendar • Create valuable content • Implement marketing automation to your business • Apply consistent lead nurturing and lead scoring 9
  10. 10. Converting the Traditional to Digital Marketing Traditional: Reduce debt, save money and make investments Translation: 10 • Clearly define budgets and expected results • Optimize existing programs • Make investments in content marketing, marketing automation and mobile • Benefit from your key customers and partners
  11. 11. Converting the Traditional to Digital Marketing Traditional: Learn something new; better education Translation: • Commit to on-going education; digital marketing changes every day • Implement new strategies, such as video and live streaming • Automate, test, and measure 11
  12. 12. Converting the Traditional to Digital Marketing Traditional: Strengthen relationships Translation: • Focus on account-based marketing • Advertise only to key accounts • Personalize your buyer’s journey • Use Progressive Profiling to gain better information • Track performance of campaigns to align with sales goals • Invest in paid social 12
  13. 13. Converting the Traditional to Digital Marketing Traditional: Volunteer; help others Translation: • Provide tools (assessments, calculators, worksheets, etc.) that help your prospect without cost 13
  14. 14. 2016Trends: DigitalMarketing 14
  15. 15. 15 2016 Digital Marketing Trends www.smartinsights.com
  16. 16. Hileman Group’s 2016 Digital Marketing Trends 6 Digital Marketing Trends to Continue in 2016: 16 • Content Marketing • Marketing Automation • Paid Social • Video • Live Streaming • Mobile Download Copy: http://bit.ly/2016-digital-marketing-trends
  17. 17. Key Takeaways
  18. 18. Key Takeaways: 18 • Make good resolutions; clearly define budgets, expected results, and make sure to plan and track them through to completion • Find a starting point; start small and build upon your successes, don’t spread yourself too thin • Ensure buy-in from leadership; speak their language and present strong campaign metrics • Quit the shotgun approach; start marketing to the audience that has an interest in your product or services Stay on top of industry trends: http://bit.ly/hilemangroup-blog
  19. 19. Questions?

    Be the first to comment

    Login to see the comments

Making resolutions is easy. Maintaining them is hard. 2016 promises to be an exciting year in the world of digital marketing. Many questions will be answered and even more will be asked. Will mobile continue to grow? How can we become better content marketers? With new technologies, marketing channels and data points, it’s easy to get lost in the minutiae. But don’t let all the noise affect your ability to deliver clear, actionable results.

Views

Total views

253

On Slideshare

0

From embeds

0

Number of embeds

5

Actions

Downloads

3

Shares

0

Comments

0

Likes

0

×