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Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Information Strategy, U.S. News & World Report)

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Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Information Strategy, U.S. News & World Report)

  1. 1. LIFE’S DECISIONS MADE HERE
  2. 2. LIFE’S DECISIONS MADE HERE
  3. 3. LIFE’S DECISIONS MADE HERE
  4. 4. LIFE’S DECISIONS MADE HERE
  5. 5. MONEY HEALTH EDUCATION TRAVEL CARS NEWS LIFE’S DECISIONS MADE HERE
  6. 6. LIFE’S DECISIONS MADE HERE 1983 1990 2007 2009 2012 2018
  7. 7. LIFE’S DECISIONS MADE HERE
  8. 8. LIFE’S DECISIONS MADE HERE
  9. 9. LIFE’S DECISIONS MADE HERE Business Intelligence Advertising Marketing Social SEO Events Content Creation OptimizationRankings UX Site Performance Lead Generation Newsletters Audience Development Product Design Ad TechDevOps UIQuality Assurance
  10. 10. Parse.ly CrowdTangle Naytev SEM Rush Searchmetrics Ahrefs DeepCrawl Google Search Console Sailthru Google AdSense AUDIENCE DEVELOPMENT The College Board Fortune U.S. Bureau of Justice Statistics Github CDC and Prevention U.S. Census Bureau Dartmouth Atlas of Health Care U.S. Environmental Protection Agency Clarivate International Baccalaureate (IB) Stata RTI Lime Survey U.S. Department of Transportation National Center for Education Statistics Department of Commerce BAV Consulting Group Medicare Institute for Health Metric & Evaluation USA Facts & more DATA SOURCES UserTesting Crazy Egg Optimizely Funding Choices Survey Monkey Google Forms UX & UI comScore Google Ad Manager Google Data Studio Moat Optimera Salesforce CRM Salesforce Audience Studio Nativo LiveIntent Prebid.js ADVERTISING & MARKETING LIFE’S DECISIONS MADE HERE SITE PERFORMANCE Adobe Analytics Google Analytics Lighthouse Mpulse Similarweb Sisense Google BigQuery
  11. 11. LIFE’S DECISIONS MADE HERE GOING TO COLLEGE PAYING FOR EDUCATION LAUNCHING A CAREER FINDING A DOCTOR TREATING A CONDITION LIVING A HEALTHY LIFESTYLE TAKING A VACATION MANAGING FINANCES PLANNING FOR RETIREMENT STARTING A FAMILY LOOKING TO MOVE PURCHASING A VEHICLE
  12. 12. LIFE’S DECISIONS MADE HERE DIGITAL ADVERTISING PRINT ADVERTISING B2B PRODUCTS BRANDED CONTENTSUBSCRIPTIONS UNDERWRITING PARTNERSHIPS LICENSING LEAD GENERATION
  13. 13. LIFE’S DECISIONS MADE HERE

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