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The 7 Pillars of Mobile Commerce<br />NitzanShaerManaging Partner, High Start Group<br />@nitzans<br />VLABBeyond Bricks a...
1<br />Technology is merging the online, offline and mobile experiences<br />
2<br />Customer behavior is changing<br />“6.5M US consumers access mobile retail content 3 or more times per month”<br />...
3<br />Cross<br />Sell<br />Know<br />Buy<br />Upsell<br />Repeat<br />Refer<br />Try<br />Customer <br />Lifecycle<br />N...
4<br />The gold rush<br />is ON! <br />“Time spent on mobile apps has surpassed web browsing ”<br />“Mobile commerce sales...
“Time spent on mobile apps has surpassed web browsing ”<br />“Mobile commerce sales expected to reach $6 billion this year...
6<br />Traditional relationships are changing<br />Old School<br />New School<br />Supplier<br />Raw Materials<br />Manufa...
7<br />The future is unknown—but very exciting!<br />
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The 7 pillars of mobile commerce

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The 7 pillars of mobile commerce

  1. 1. The 7 Pillars of Mobile Commerce<br />NitzanShaerManaging Partner, High Start Group<br />@nitzans<br />VLABBeyond Bricks and Clicks:Smart Phone and Smart Shopping<br />JUNE 21, 2011<br />
  2. 2. 1<br />Technology is merging the online, offline and mobile experiences<br />
  3. 3. 2<br />Customer behavior is changing<br />“6.5M US consumers access mobile retail content 3 or more times per month”<br />“U.S. mobile commerce to reach $31 billion by 2016<br />“Time spent on mobile apps has surpassed web browsing ”<br />“29% of mobile phone users made at least one purchase on their mobile phone in 2010, 2X the number in 2009”<br />“41% of smartphone users have made a mobile purchase”<br />“Foursquare hits 10M users”<br />“24% of Americans currently shopping on their mobile phone”<br />“Mobile commerce sales expected to reach $6 billion this year ”<br />
  4. 4. 3<br />Cross<br />Sell<br />Know<br />Buy<br />Upsell<br />Repeat<br />Refer<br />Try<br />Customer <br />Lifecycle<br />New business opportunities are emerging across the purchase cycle<br />
  5. 5. 4<br />The gold rush<br />is ON! <br />“Time spent on mobile apps has surpassed web browsing ”<br />“Mobile commerce sales expected to reach $6 billion this year ”<br />“41% of smartphone users have made a mobile purchase ”<br />“24% of Americans currently shopping on their mobile phone ”<br />“Foursquare hits 10M users”<br />“6.5M US consumers access mobile retail content 3 or more times per month ”<br />“U.S. mobile commerce to reach $31 billion by 2016 ”<br />“29% of mobile phone users made at least one purchase on their mobile phone in 2010, 2X the number in 2009 (”<br />
  6. 6. “Time spent on mobile apps has surpassed web browsing ”<br />“Mobile commerce sales expected to reach $6 billion this year ”<br />“41% of smartphone users have made a mobile purchase ”<br />“24% of Americans currently shopping on their mobile phone ”<br />“Foursquare hits 10M users”<br />“6.5M US consumers access mobile retail content 3 or more times per month ”<br />“U.S. mobile commerce to reach $31 billion by 2016 ”<br />5<br />“29% of mobile phone users made at least one purchase on their mobile phone in 2010, 2X the number in 2009 (”<br />New ecosystems created<br />
  7. 7. 6<br />Traditional relationships are changing<br />Old School<br />New School<br />Supplier<br />Raw Materials<br />Manufacturer<br />Identify source of coffee beans<br />Scan code<br />Get deal<br />Distributor<br />Pay for coffee<br />Customer<br />Consumer<br />
  8. 8. 7<br />The future is unknown—but very exciting!<br />

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