1 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
HOTTRENDS INASSOCIATION
TECH: MEMBE...
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INTRODUCTION
 Share your AUDC experience using the official
hashtag: #AUDC14...
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THE EVOLUTION OF
PERSONAL SOCIAL
NETWORKING
3
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EVOLUTION OF PERSONAL
SOCIAL NETWORKING
4
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PERSONAL SOCIAL
NETWORKING
5
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BUSINESS
SOCIAL
NETWORKING
6
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SOCIAL “REACH” COMPARISON
BUSINESS PERSONAL
7
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THE SOCIAL QUADRANTS
8
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PUBLIC NETWORKS
LinkedIn Concerns:
 Too much SPAM
 No Integration
 Member ...
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WHAT IS A COMMUNITY?
 Types
 Elements
 Examples
10
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20 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
21 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
22 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
CHAPTERS &
COMPONENTS
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CHAPTERS
24 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
25 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
26 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
27 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
28 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
CONFERENCES
& EVENTS
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30 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
31 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
32 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
33 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
CROSS
POLINATE
34 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
WWW SITE INTEGRATION
35 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
36 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
37 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
38 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
 Member community lounge or help desk
 “Appy” hour
 Informal one-on-one t...
39 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
40 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
INTRANETS
41 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
INTRANETS
42 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
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BLENDED
LEARNING
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MICRO-
VOLUNTEERISM
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Seeking: 55th Annual Meeting - Fitness Track Yoga Instructor
Type of Opportu...
52 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
ENGAGEMENT
=
INBOUND
MARKETING
52
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AIA MISSION: RAISE
AWARENESS OF INDUSTRY
Open or Closed?
53
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OTHER ENGAGEMENT
OPPORTUNITIES
 Speaker Bureau
 Mentoring
 Vendor Directo...
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RECOGNIZING
ENGAGEMENT
55
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MEASURING AND RECOGNIZING
Recognition…
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RECOGNITION: WALL OF FAME
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OTHER RECOGNITION TACTICS
Community moderator – official volunteer position...
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HIGHER LOGIC'S
ENGAGEMENT
BENCHMARKING
INITIATIVE
62 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
X-Large: 100k+
Large: 50 to 99k
Medium/Large: 20k to 49k
Medium: 5k to 19k
S...
63 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
Example: Total Users who have a photo AND a bio:
XL (> 100k Members)
SHRM - ...
64 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
TOTAL MEMBERS WHO HAVE
POSTED A DISCUSSION MESSAGE
IN THE LAST YEAR
XL ASHA ...
65 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
DISCUSSIONS: UNIQUE THREADS
VS. THREAD CREATORS (2013)
(XL) ASHA - 7265 (4%)...
66 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
ENGAGEMENT = SATISFACTION
Case Study: ASAE
 23,000 Members
 13,000 Active ...
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OTHER ENGAGEMENT STATS
MGMA
# of Members : 22,560
# of Postings:
1382 in las...
68 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
ILTA
# of Members: 17,491
# of Postings:
1099 in last 30 days
13,563 in last...
69 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
NSA Connect
# of Members: 10,710
# of Postings:
2200 in last 30 days
17,189 ...
70 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
HUG
# of Members: 2,006
# of Postings:
474 in last 30 days
3,695 in last yea...
71 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
HCCA
# of Users: Approx. 10,000
# of Postings:
627 in last 30 days
5,698 in ...
72 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
Measure!
Pearson's Law: “That
which is measured
improves. That
which is meas...
73 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
74 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
ENGAGEMENT STRATEGIES
Profile Completeness – Shamification
LinkedIn Strategy...
75 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
“Approximately 61% of newcomers
received a reply to their initial post, and
...
76 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
THINK TANK
How can in-person
and online networking
converge using mobile
as ...
QUESTIONS?
78 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
YOUR FEEDBACK IS
IMPORTANT TO US!
Completing a session survey is fast and ea...
79 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
CONTACT INFO
 Andy Steggles
 andy@higherlogic.com
 @asteggles
 #HigherLo...
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Hot Trends in Association Tech: Member Collaboration, Micro-Volunteerism, Social Mentoring & Inbound Marketing

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This AUDC 2014 presentation was given by Higher Logic President Andy Steggles. The presentation looks at the top disruptive trends which association execs need to be aware of. Starting with an overview of the four core elements of social business and a look at the direction its taking. See key takeaways from the MGI/Higher Logic “Member-to-Member Online Engagement Benchmarking Report” which compares the engagement levels of over 250 associations. Discover how several associations have taken a fresh look at their governance models by embracing the new trend of micro-volunteerism. Hear about the latest in “social mentoring”, take a look at a next generation speaker bureau and understand how your chapters/components are a critical part of your technology driven communications strategy. Finally see how all these innovative technologies blend together to form the foundation of your inbound/content marketing initiatives and the measurable results you can expect.

Do you want to see Higher Logic’s Connected Community in action? Let us know and request a demo. (www.higherlogic.com/hl/products/connectedcommunity/demorequest)

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Hot Trends in Association Tech: Member Collaboration, Micro-Volunteerism, Social Mentoring & Inbound Marketing

  1. 1. 1 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA HOTTRENDS INASSOCIATION TECH: MEMBER COLLABORATION, MICRO- VOLUNTEERISM, SOCIAL MENTORING, INBOUND MARKETING AND MORE! Andy Steggles Monday, 3rd March @ 11am
  2. 2. 2 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA INTRODUCTION  Share your AUDC experience using the official hashtag: #AUDC14  Follow me on Twitter: @asteggles
  3. 3. 3 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA THE EVOLUTION OF PERSONAL SOCIAL NETWORKING 3
  4. 4. 4 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA EVOLUTION OF PERSONAL SOCIAL NETWORKING 4
  5. 5. 5 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA PERSONAL SOCIAL NETWORKING 5
  6. 6. 6 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA BUSINESS SOCIAL NETWORKING 6
  7. 7. 7 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA 7 SOCIAL “REACH” COMPARISON BUSINESS PERSONAL 7
  8. 8. 8 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA THE SOCIAL QUADRANTS 8
  9. 9. 9 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA PUBLIC NETWORKS LinkedIn Concerns:  Too much SPAM  No Integration  Member Management  Poor User Experience  Missed Revenue Opportunity What is the Role of Facebook vs. LinkedIn? 9
  10. 10. 10 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA WHAT IS A COMMUNITY?  Types  Elements  Examples 10
  11. 11. 11 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA11
  12. 12. 12 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  13. 13. 13 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  14. 14. 14 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  15. 15. 15 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  16. 16. 16 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  17. 17. 17 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  18. 18. 18 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  19. 19. 19 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  20. 20. 20 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  21. 21. 21 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  22. 22. 22 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA CHAPTERS & COMPONENTS
  23. 23. 23 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA CHAPTERS
  24. 24. 24 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  25. 25. 25 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  26. 26. 26 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  27. 27. 27 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  28. 28. 28 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA CONFERENCES & EVENTS
  29. 29. 29 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  30. 30. 30 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  31. 31. 31 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  32. 32. 32 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  33. 33. 33 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA CROSS POLINATE
  34. 34. 34 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA WWW SITE INTEGRATION
  35. 35. 35 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  36. 36. 36 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  37. 37. 37 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  38. 38. 38 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA  Member community lounge or help desk  “Appy” hour  Informal one-on-one training  Giveaways  Professional photographer  Ribbons Onsite Conference Tactics
  39. 39. 39 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  40. 40. 40 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA INTRANETS
  41. 41. 41 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA INTRANETS
  42. 42. 42 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  43. 43. 43 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  44. 44. 44 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA BLENDED LEARNING
  45. 45. 45 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA45
  46. 46. 46 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA46
  47. 47. 47 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA47
  48. 48. 48 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA48
  49. 49. 49 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA MICRO- VOLUNTEERISM
  50. 50. 50 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  51. 51. 51 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA Seeking: 55th Annual Meeting - Fitness Track Yoga Instructor Type of Opportunity: Open Call for Volunteers Application Deadline: 7/5/2013 Interest Area: Membership Engagement Contact: Alissa Brower Time Commitment: Quick Task (less than a day) Travel Required: No travel required Volunteer Category: Onsite Conference Volunteer Level of Effort: Simple task No. Of Applications Accepted: 2 Description:
  52. 52. 52 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA ENGAGEMENT = INBOUND MARKETING 52
  53. 53. 53 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA AIA MISSION: RAISE AWARENESS OF INDUSTRY Open or Closed? 53
  54. 54. 54 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA OTHER ENGAGEMENT OPPORTUNITIES  Speaker Bureau  Mentoring  Vendor Directory  Expert Directory  Knowledge Bank (wiki)  Medical Case Studies
  55. 55. 55 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA RECOGNIZING ENGAGEMENT 55
  56. 56. 56 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA MEASURING AND RECOGNIZING Recognition…
  57. 57. 57 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA57
  58. 58. 58 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA RECOGNITION: WALL OF FAME
  59. 59. 59 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  60. 60. 60 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA OTHER RECOGNITION TACTICS Community moderator – official volunteer position Give community champions a “sneak peak” at upcoming upgrades – keep them in the know Contact members who receive MVM ribbons – use other volunteers to help Recognize MVMs at conference awards ceremony – silly and serious
  61. 61. 61 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA HIGHER LOGIC'S ENGAGEMENT BENCHMARKING INITIATIVE
  62. 62. 62 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA X-Large: 100k+ Large: 50 to 99k Medium/Large: 20k to 49k Medium: 5k to 19k Small/Medium: 1.5k to 4k Small: 0 to 1.4k SIZE CATEGORIES
  63. 63. 63 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA Example: Total Users who have a photo AND a bio: XL (> 100k Members) SHRM - 1,492 (0.596% of Users) ASHA - 1,333 (0.726% of Users) M/L (20k to 49k Members) SFN - 4,012 (2.182% of Users) MPI - 2,422 (11.477% of Users) S (0 to 1.4k Members) NGO Connect - 296 (20.728% of Users) REAMP - 280 (32.037% of Users) POINT IN TIME STATS
  64. 64. 64 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA TOTAL MEMBERS WHO HAVE POSTED A DISCUSSION MESSAGE IN THE LAST YEAR XL ASHA - 4,622 (2.57%) M ASAE - 2,780 (12.53%) S ACA Planners - 150 (64.93%)
  65. 65. 65 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA DISCUSSIONS: UNIQUE THREADS VS. THREAD CREATORS (2013) (XL) ASHA - 7265 (4%) Threads/ 2819 (2%) Creators (L) NAIS - 2093 (3%) Threads/506 (1%) Creators (M/L) ASAE - 6088 (27%) Threads/1904 (9%) Creators (M) IAAPHQ - 9376 (47%) Threads/1693 (9%) Creators (S/M) ASOA - 3297 (117%) Threads/611 (22%) Creators (S) ACA Planners - 1834 (461%) Threads/135 (34%) Creators
  66. 66. 66 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA ENGAGEMENT = SATISFACTION Case Study: ASAE  23,000 Members  13,000 Active within Collaborate  80% Retention Rate  3.81 Member Satisfaction Score (FY13)  1.5 FTEs for Community Management “Members who are active within Collaborate are 23% more likely to recommend ASAE” (Source: ASAE Research Department)
  67. 67. 67 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA OTHER ENGAGEMENT STATS MGMA # of Members : 22,560 # of Postings: 1382 in last 30 days 16,586 in last year ASCRS # of Members: 9,865 # of Postings: 633 in last 30 days 8263 in last year 67 0.73 Postings P/P in Last Year 0.83 Postings P/P in Last Year Ratio of Members to Postings
  68. 68. 68 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA ILTA # of Members: 17,491 # of Postings: 1099 in last 30 days 13,563 in last year FPA # of Members: 23,051 # of Postings: 534 in last 30 days 5268 in last year 68 0.77 Postings P/P in Last Year 0.22 Postings P/P in Last Year
  69. 69. 69 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA NSA Connect # of Members: 10,710 # of Postings: 2200 in last 30 days 17,189 in last year ASAE # of Members: 20,000 # of Postings: 932 in last 30 days 15,474 in last year 69 0.77 Postings P/P in Last Year 1.60 Postings P/P in Last Year
  70. 70. 70 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA HUG # of Members: 2,006 # of Postings: 474 in last 30 days 3,695 in last year CRMUG # of Members: 7,675 # of Postings: 199 in last 30 days 2,380 in last year (avg) 70 0.31 Postings P/P in Last Year 1.84 Postings P/P in Last Year
  71. 71. 71 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA HCCA # of Users: Approx. 10,000 # of Postings: 627 in last 30 days 5,698 in last year Google Indexed Pages: 39,800 SCCE # of Users: Approx 5,000 # of Postings: 627 in last 30 days 5698 in last year Google Indexed Pages: 31,300  SCCE Result: Double Digit Yearly Growth since 2008 71 1.13 Postings P/P in Last Year 0.56 Postings P/P in Last Year
  72. 72. 72 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA Measure! Pearson's Law: “That which is measured improves. That which is measured and reported improves exponentially."
  73. 73. 73 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
  74. 74. 74 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA ENGAGEMENT STRATEGIES Profile Completeness – Shamification LinkedIn Strategy – Migrate Engagement New Members – Introduce Yourself  Change your onboarding process to emphasize community Embrace Non-Members Don’t Over-Segment Open the Conversation (or some of it) – SEO Auto-Login & Email Contributions 74
  75. 75. 75 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA “Approximately 61% of newcomers received a reply to their initial post, and those who got a reply were 12% more likely to post to the community again.” -ELISABETHJOYCEANDROBERTE.KRAUT(2006) 75
  76. 76. 76 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA THINK TANK How can in-person and online networking converge using mobile as the enabler? 76
  77. 77. QUESTIONS?
  78. 78. 78 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA YOUR FEEDBACK IS IMPORTANT TO US! Completing a session survey is fast and easy: Stop by a kiosk or complete the survey on your mobile phone, laptop, or tablet through the Forward Together mobile app.  IOS and Android users may download the app from the App Store or Play Store by searching “AUDC 2014” Remember each completed survey is another entry for one of several daily prize drawings, including mini tablet! Your feedback helps us improve future sessions and presentation techniques.
  79. 79. 79 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA CONTACT INFO  Andy Steggles  andy@higherlogic.com  @asteggles  #HigherLogic Thank you for your participation!

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