Higher Logic Learning Series - The Engagement Games (09-26-14)

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Higher Logic™, the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide, presented THE ENGAGEMENT GAMES on Thursday, September 26 at 2:00PM Eastern.

This session is an adventure in collaborative technology exploration! Be part of the conversation about the latest and emerging areas of collaborative technologies and its disruptive impact on how we might traditionally measure member value. See how the Society of Petroleum Engineers is trying to reinvent the way member contributions are recognized by taking a gamified “airline rewards” approach to incentivize engagement.

Also included in the Master Guide:
• See how your AMS/CRM can be leveraged to improve member management and building
a knowledge base.
• Gain functional understanding of the different types of social technologies and how they can be leveraged.
• Recognize how to use gamification with respect to recognizing (and rewarding) all engagement.
• Be aware of practical and relevant measures of success.

THOUGHT LEADER: Andy Steggles, President & Chief Social Strategist, Higher Logic

Learn more about this interactive webinar series: www.higherlogic.com/resources/learning-series.

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Higher Logic Learning Series - The Engagement Games (09-26-14)

  1. 1. WELCOME!
  2. 2. www.higherlogic.com/HL/EVENTS/LearningSeries
  3. 3. 2013 HIGHER LOGIC LEARNING SERIES SCHEDULE The Ten Coolest Examples Of Social Networking Success This Year Thursday, November 7 2:00PM Eastern Higher Logic Client Panel GrowSocially & Host www.higherlogic.com/HL/EVENTS/LearningSeries
  4. 4. www.higherlogic.com/HL/EVENTS/LearningSeries
  5. 5. The Engagement Games Andy Steggles President & Chief Social Strategist Higher Logic
  6. 6. WELCOME! • Andy Steggles President & Chief Social Strategist Higher Logic http://www.higherlogic.com/andysteggles 8
  7. 7. Agenda • Evolution of Personal vs. Business Social Networking • All About Communities • Determining Goals/Success Metrics 9
  8. 8. THE EVOLUTION OF PERSONAL SOCIAL NETWORKING 10
  9. 9. EVOLUTION OF PERSONAL SOCIAL NETWORKING 11
  10. 10. PERSONAL SOCIAL NETWORKING 12
  11. 11. BUSINESS SOCIAL NETWORKING 13
  12. 12. 14 Social “Reach” Comparison BUSINESS PERSONAL 14
  13. 13. THE SOCIAL QUADRANTS 15
  14. 14. PUBLIC SOCIAL NETWORKS 16
  15. 15. SOCIAL CRM 17
  16. 16. SOCIAL SOFTWARE IN THE WORKPLACE 18
  17. 17. EXTERNALLY FACING SOCIAL SOFTWARE 19
  18. 18. Public Networks • LinkedIn Concerns: – Too much SPAM – No Integration – Member Management – Poor User Experience – Missed Revenue Opportunity • What is the Role of Facebook vs. LinkedIn? 20
  19. 19. Communities •Define Community •Types of Communities •Community Tools 21
  20. 20. Success  Goals  Mission 22
  21. 21. What is your mission? 23
  22. 22. Goal/Success Examples 24
  23. 23. Blended Learning 25
  24. 24. Goal: Improved Blended Learning Attendee Experience 26
  25. 25. 27
  26. 26. 28
  27. 27. 29
  28. 28. Success Metrics? • Number of courses • Number of attendees • Level of overall engagement • Number of unique contributors • Ratio of contributors to attendees • Total number of discussion postings • Total number of homework assignments 30
  29. 29. Goal: Chapter Support and Branding / Centralized Event Management
  30. 30. 33
  31. 31. Success Metrics? • Number of Chapter Microsites • % of Total # of Chapters on MPI System • Number of Updates • $$$ Received from Chapters • Chapter Webmaster Satisfaction • New Sponsor/Ad Real Estate (New Revenue) • Number of Events Created • Number of Registrants • Number of Revenue Received • Number of Calendar Views 34
  32. 32. Goal: #1 Expanded Value for Their Webinars
  33. 33. Webinar Community Success Metrics 36
  34. 34. 37 “In a member satisfaction survey, AANAC found that the community was the #1 member benefit with 95 percent of the membership subscribed to the community.” Shannon Johnson, Membership Manager, AANAC
  35. 35. Goal: Provide Greater Member Value
  36. 36. Greater Value Success Metrics (after 1 month) 39
  37. 37. Goal: International Growth (Value Proposition)
  38. 38. Success Metrics • Number of Videos Uploaded • Number of Views • Number of Comments, Ratings, Shares etc • Number of New Int’l Members 41
  39. 39. Goal: Address Demographic Imbalance
  40. 40. Success Metrics • Number of Mentors • Number of Mentees • Number of Mentor/Mentee Relationships Established • Level of Mentor/Mentee Satisfaction • Number of Directory Searches • Feedback from Participants 43
  41. 41. Goal: Expand Volunteer Participation
  42. 42. Success Metrics • Number of “Volunteer Notification Subscribers” • Number of Volunteer Opportunities • Number of Volunteers Signed Up • Number of Volunteers Selected • Level of Engagement from Selected Volunteers • Quality of Volunteers • Volunteer Satisfaction Level 46
  43. 43. Goal: Reduce Dependency on Sharepoint
  44. 44. 48
  45. 45. Success Metrics • Reduced the number of sharepoint powered sites to just 1 (magazine) • New/Cleaner Design • Level of Traffic 49
  46. 46. Goal: Improve Industry Awareness
  47. 47. Success Metrics Open vs. Closed (or Hybrid) 51
  48. 48. INBOUND MARKETING = SOCIAL & SEARCH 52
  49. 49. Goals: Improved Directory, Leverage Mobile and Recognize Members
  50. 50. 54
  51. 51. 55
  52. 52. 56
  53. 53. 57
  54. 54. 58
  55. 55. 59
  56. 56. 60
  57. 57. Success Metrics • Number of Mobile Downloads (of App) • Activity to Mobile Website • Digital Badge Clicks • Profile Views • Member Searches 61
  58. 58. Goal: ASAE Improve Listservs
  59. 59. Success Metrics 63
  60. 60. Goal: #1 Support Sections & Chapters
  61. 61. Success Metrics • Number of Section and Chapter Websites • Number of Events • Visitors to the Website • Visitors to all Section/Chapter Websites • Number of Designs Implemented 65
  62. 62. Future Goals • Next Generation Speaker Bureau • Expand Micro-Volunteer System (re. airline rewards system) • Publishing? 66
  63. 63. Multiple Goals? • Prioritize • Do them incrementally • Example: SHRM – Primary Goal – Improve Member Benefits via Collaborative Discussion – Secondary Goal – Extend Value of Annual Conference 67
  64. 64. 68
  65. 65. 69
  66. 66. 70
  67. 67. KNOW MATTER WHAT YOU'RE TRYING TO DO… BUSINESS SOCIAL HAS A SOLUTION 71
  68. 68. Aligning Success Does Staff Definition of Success equal Member Perception of Success? 72
  69. 69. Questions for the Audience 1. What is your Primary Objective with Your Community? 2. What are your Goals? 3. What are the Barriers? 73
  70. 70. MEASURING and RECOGNITION 74
  71. 71. MEASURING AND RECOGNIZING Recognition…
  72. 72. RECOGNITION: WALL OF FAME
  73. 73. Shamification: Gamification with a Twist of Social Pressure 77
  74. 74. Most Common Mistakes • Over Segmentation • Too much complexity • How Will Members Utilize? (re. Mentor Roll out) • Lack of Auto-Subscription 78
  75. 75. THINK TANK How can in-person and online networking converge using mobile as the enabler? 79
  76. 76. 80
  77. 77. THE 2013 HIGHER LOGIC ENGAGEMENT SUCCESS KIT 81
  78. 78. THINKING TOGETHER ANDY STEGGLES President & Chief Social Strategist Higher Logic andy@higherlogic.com www.higherlogic.com/andysteggles
  79. 79. Bonus Slide (if time allows) 10 steps to move your community to linkedin • Setup Your Own Private Community Platform • Pulling the Plug • Simple Sign-Up • One-Click Import of LinkedIn Profile • Allow Guest Member Access • Start The Migration • Require Approval of New Messages • Create a Welcome Message Template • Restrict Job Postings • Convert Guests to Members 83

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