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NEW! ENGAGEMENT
ACTIVITY
Five lucky attendees will receive an
autographed copy of Millington’s
book: Buzzing Communities.
...
How To Build Bigger, Better,
And More Active Communities
Richard Millington
www.feverbee.com
richard@feverbee.com
@RichMil...
What are most community
professionals doing wrong?
http://course.feverbee.com/CommunityManagementFram
ework.pdf
There are three ways to stimulate activity
in an online community
1) Discussions
2) Events & Activities
3) Content
Avoid this >
and this >
and this >
and this >
How do real people talk to one another?
How do real people talk to one another?
How do real people talk to one another?
Basic Rhetoric Strategies of
Initiating A Discussion
5 elements of soliciting
useful knowledge exchange
1) Who asks the question?
2) What is the subject line?
3) The type of d...
If you want an answer, ask a question
(Mix open/closed questions)
ScienceForums.net
Types of questions
• Open questions (“What do you think about.....?”)
• Closed questions (“Do you think that {x} is {y}?”)...
Benefits of specific/closed questions
• Easier to answer
• Less social risk of wrong answer format
• Everyone can answer
•...
There are three types of discussions
1) Conveying Information
2) Bonding
3) Status-Jockeying
Bonding
Status Jockeying
Conveying Information
Initiate, encourage, and highlight discussions which
facilitate self-disclosure
Steal popular discussions
Simple Bonding/Status Questions
• How did you become interested in...?
• What was your biggest achievement...?
• What is y...
Content of the message
1) Immediate to the point
2) Short, simple, words and sentences
3) Call to action (ask who/why)
4) ...
• Respond within 24 hours
• Acknowledge unique/useful material, but...
• Avoid generic terms “thank you for the question”
...
Menu of discussions
Action Points
1) Plan out what discussions you will initiate over the next
month (at least 1 every 2 days).
2) Turn popula...
Initiate regular events & activities
for your community
Regular Irregular
Online
Webinars
Themed Discussions
Weekly interview
Competition / Challenges
Newcomer orientation
Promot...
Create content about the community
Types of content
• Announcements
• News
• Latest events
• New members
• Latest/Most popular discussions
• Member contribut...
• Feature articles
• Interviews
• Analysis
• Stories/Articles
• Surveys
• Previews/Reviews
• Opinion/Guest Columns
• Thoug...
Types of content
• Classifieds
• Jobs
• Buying/Selling
• Promotions & Advertisements
• Statements from the community
• Mis...
Day Activity
Monday Opinion Feature
Tuesday Guest column
Wednesday Live-chat promo
Thursday Feature Interview
Friday Job/E...
Managing activity means
understanding social density
ScienceForums.net
Give priority to activity,
not content
Action Points
• Remove/combine quiet/inactive categories, groups
and features
• Dissipate activity when it becomes too
con...
www.feverbee.com/higherlogic.html
Download half of my
book FOR FREE!
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)
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Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)

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Higher Logic, the leading social enterprise platform, hosted the 2014 Higher Logic Learning Series session called: How To Build Bigger, Better, and More Active Online Communities on Thursday, April 24 at 2:00PM Eastern.

Do you want to learn how to increase activity in your online community? In this fast-paced webinar, Richard Millington, Founder & Managing Director of FeverBee, will explain how you can apply basic social sciences to significantly increase the level of engagement in your online community. He'll cover tips to apply a community management framework and initiate the right types of activities that encourage people to not only join, but also to participate.

THOUGHT LEADER: Richard Millington, Founder & Managing Director, FeverBee

Learn more about this interactive webinar series: www.higherlogic.com/resources/learning-series.

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Higher Logic Learning Series - Learn How to Build Bigger, Better and More Active Online Communities (04-24-14)

  1. 1. NEW! ENGAGEMENT ACTIVITY Five lucky attendees will receive an autographed copy of Millington’s book: Buzzing Communities. 1. Tweet using our hashtag #HLlearn. 2. Email your tip to lauren@higherlogic.com.
  2. 2. How To Build Bigger, Better, And More Active Communities Richard Millington www.feverbee.com richard@feverbee.com @RichMillington Higher Logic Webinar
  3. 3. What are most community professionals doing wrong?
  4. 4. http://course.feverbee.com/CommunityManagementFram ework.pdf
  5. 5. There are three ways to stimulate activity in an online community 1) Discussions 2) Events & Activities 3) Content
  6. 6. Avoid this >
  7. 7. and this >
  8. 8. and this > and this >
  9. 9. How do real people talk to one another?
  10. 10. How do real people talk to one another?
  11. 11. How do real people talk to one another?
  12. 12. Basic Rhetoric Strategies of Initiating A Discussion
  13. 13. 5 elements of soliciting useful knowledge exchange 1) Who asks the question? 2) What is the subject line? 3) The type of discussion 4) The content of the message 5) Number of replies 6) Frequency of posts
  14. 14. If you want an answer, ask a question (Mix open/closed questions)
  15. 15. ScienceForums.net
  16. 16. Types of questions • Open questions (“What do you think about.....?”) • Closed questions (“Do you think that {x} is {y}?”) • Specific questions (“How much did you spend on....?”) • Hypothetical questions (“What would you do if....?”)
  17. 17. Benefits of specific/closed questions • Easier to answer • Less social risk of wrong answer format • Everyone can answer • Leads to participation in more difficult questions
  18. 18. There are three types of discussions 1) Conveying Information 2) Bonding 3) Status-Jockeying
  19. 19. Bonding Status Jockeying Conveying Information
  20. 20. Initiate, encourage, and highlight discussions which facilitate self-disclosure
  21. 21. Steal popular discussions
  22. 22. Simple Bonding/Status Questions • How did you become interested in...? • What was your biggest achievement...? • What is your average day like? • What would you change if .... ?
  23. 23. Content of the message 1) Immediate to the point 2) Short, simple, words and sentences 3) Call to action (ask who/why) 4) Length of post (100 to 250 words) 5) Include your own testimonial (why you, why now?)
  24. 24. • Respond within 24 hours • Acknowledge unique/useful material, but... • Avoid generic terms “thank you for the question” • Ask a clarifying question (or two) • Add your own thoughts/opinions • Mention other members by name who might have an opinion • Nudge members to participate • Turn the discussions into resources/columns/documented # of replies: sustaining discussions
  25. 25. Menu of discussions
  26. 26. Action Points 1) Plan out what discussions you will initiate over the next month (at least 1 every 2 days). 2) Turn popular self-disclosure discussions into sticky threads. 3) Review popular communities and steal their best discussions.
  27. 27. Initiate regular events & activities for your community
  28. 28. Regular Irregular Online Webinars Themed Discussions Weekly interview Competition / Challenges Newcomer orientation Promotional days Christmas, easter, national holidays Awards Named days Elections Milestones Fundraising days Member achievements Broader victories/celebrations Product launches Member achievements Hall of fame introduction Guest speakers/VIP chats Offline Weekly/Monthly meet-ups Decentralized gatherings Annual gatherings Christmas/New Year Exhibitions Product-launches Conferences Trade shows Themed parties Entertainment shows Unconferences Spontaneous meets
  29. 29. Create content about the community
  30. 30. Types of content • Announcements • News • Latest events • New members • Latest/Most popular discussions • Member contributions • News about members • Updates on a relevant issu
  31. 31. • Feature articles • Interviews • Analysis • Stories/Articles • Surveys • Previews/Reviews • Opinion/Guest Columns • Thoughts • Predictions • Experiences Types of content
  32. 32. Types of content • Classifieds • Jobs • Buying/Selling • Promotions & Advertisements • Statements from the community • Misc (video, audio, links etc...)
  33. 33. Day Activity Monday Opinion Feature Tuesday Guest column Wednesday Live-chat promo Thursday Feature Interview Friday Job/Event of the week Saturday Welcome newcomers Sunday Summary of the week
  34. 34. Managing activity means understanding social density
  35. 35. ScienceForums.net
  36. 36. Give priority to activity, not content
  37. 37. Action Points • Remove/combine quiet/inactive categories, groups and features • Dissipate activity when it becomes too concentrated • Identify and encourage friendship groups • Identify popular topics and build a group/place for that • Promote these groups (and have people responsible for them) • Position activity as the focal point of your page (not
  38. 38. www.feverbee.com/higherlogic.html Download half of my book FOR FREE!

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