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Tech map elections 2.0

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This presentation was delivered in February at aTechMAP Calgary event. Market researcher and social media evangelist Brian F. Singh connects the dots - social media and the expression of democratic will - based on many years of research along with hands-on experience in using and applying social media resources.

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Tech map elections 2.0

  1. 1. ELECTIONS 2.0The New Media Shift & Lessons from the Nenshi Campaign<br />Brian F. Singh<br />
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  4. 4. Canada in 2011<br />Population: 34.03 million<br />Under 30 years: 35.7%<br />Corruption Perception Index (2010): 8.9 (6th least corrupt)<br />Press Freedom Index (2010): 21st<br />People Trustworthy? (2007): 71% Agree<br />Internet Access: 78%<br />Sources: U.S. Census Bureau, International Data Base; Transparency International; Reporters Without Borders; Pew Foundation.<br />
  5. 5. Egypt in 2011<br />Population: 82.08 million<br />Under 30 years: 60.7%<br />Corruption Perception Index (2010): 3.1 (98th least corrupt)<br />Press Freedom Index (2010): 127th<br />People Trustworthy? (2007): 58% Agree<br />Internet Access: 21%<br />Sources: U.S. Census Bureau, International Data Base; Transparency International; Reporters Without Borders; Pew Foundation.<br />
  6. 6. 1995 & The Reformation<br />Rise of Internet = Increased Mistrust<br />Reform of the Catholic Church (versus Corruption) + “Freewill versus Primacy”<br />
  7. 7. Elections 1.0 to 2.0?<br />Disconnect with 21st century public.<br />Exposure: “Always on/Never off.”<br />“The Dialogue:” Social Media + Content Generation.<br />Brand Communication.<br />
  8. 8. Elections 2.0 = Government 2.0<br />
  9. 9. Government 2.0…<br />The integration of new-generation digital media technologies into government structure and operations.<br />The expectation of more transparency & accountability.<br />
  10. 10. Necessary & Sufficient Conditions…<br />Democratic Institutions<br />Informed Public<br />Freedom of Expression<br />
  11. 11. Elections are about Stimulating Mass Action…<br />
  12. 12. The Rhythm of A Campaign.<br />From Preparation...<br />To Election Day...<br />To there is more to consider.<br />
  13. 13. The battle online is as<br />important as <br />in person and <br />the traditional media.<br />
  14. 14. The hyper-engaged are <br />politically catholic and partisan.<br />
  15. 15. Network Effects.<br />From dialogue to public consciousness.<br />Influence & <br />Quality of Connection.<br />
  16. 16. Social Media is THE Media…<br />But not the only media.<br />
  17. 17. Real-time Management/Core Strategy<br />Issues Management.<br />Reputation.<br />False Information.<br />Profiling Audiences.<br />Recalibration.<br />
  18. 18. The Revolution will be Branded.<br />
  19. 19. Google says who you are...<br />
  20. 20. Brand Personality Matters.<br />Authenticity.<br />Complexity.<br />Differentiation.<br />Evolution.<br />
  21. 21. Substance is important…<br />Then it is the perception and belief of substance.<br />
  22. 22. If you just realized what is happening, it is too late.<br />
  23. 23. Elections 2.0 is a more data-driven (and data intensive) process.<br />
  24. 24. The Data Literacy Pentagon<br />Engagement/Voter Identification<br />Social Media<br />Monitoring/<br />Analytics<br />Polling & Riding<br />Intelligence<br />CAMPAIGN STRATEGY<br />Traditional Media<br />Monitoring<br />Web Analytics<br />
  25. 25. Does Polling Still Matter?<br />Conversion & Performance Benchmarks.<br />Gamification & Predictive Markets.<br />
  26. 26. Crowdsourced & Open-Sourced<br />PublicGovernment<br />
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  28. 28. Organized Chaos trumps<br />Command & Control.<br />
  29. 29. Who is supporting you?<br />
  30. 30. “Change the Rules.”<br />Be Different.<br />
  31. 31. Where is this going?<br />Campaigns will have a “Data Team.”<br />Facebook evolves to include an authenticated environment.<br />The Domino Effect… Africa?<br />Youth engaged… but on own terms.<br />
  32. 32. Get Involved.<br />Open Data YYC. Government 2.0<br />
  33. 33. THANKS!Brian F. SinghZINC ResearchPhone: 403.861.9462brian@zincresearch.comwww.zincresearch.comTwitter: @BFSingh<br />

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