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HiValue 2019- New Product and Service Development

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HiValue is a hands-on training program, in partnership with Brown University, designed for cross-functional teams that provides a comprehensive coverage of major topics in New Product and Service Development (NPSD) and allows participating teams to undertake an NPSD project of strategic importance to the company while mastering the NPSD process.

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HiValue 2019- New Product and Service Development

  1. 1. 2 HiValue is a hands-on training program, in partnership with Brown University, designed for cross-functional teams that provides a comprehensive coverage of major topics in New Product and Service Development (NPSD) and allows participating teams to undertake an NPSD project of strategic importance to the company while mastering the NPSD process. § To step through the key elements of a New Product and Service Development Process. § To differentiate between high-efficiency incremental product development and the exploratory processes that lead to breakthrough products. § To enable companies to implement new processes or improved processes to match its strategic objectives. Porto and Lisbon and is limited to 4 teams in each location. March – June 2019 ( 8 sessions, 2pm – 7pm). For teams of 2-5 participants that are mid-to upper-level managers in any area involved in the development and management of new products namely members of cross- functional new product development teams from areas such as: § New product and service development § Marketing § R&D Business development § Design § Engineering § Operations § Sales § Strategy § Finance That want to create or improve their development process, to ensure value creation and business growth in a highly competitive environment. Costa Verde Porcelanas, Fidelidade, Tecnimede and Lameirinho.
  2. 2. 3 HiValue is a 4 part program – with two sessions each - separated by several weeks, to allow participating teams to gather necessary information and develop the NPSD project. The schedule is from 2 pm until 7 pm. / Defining the opportunity space and searching for ideas Teams define the company-specific space in which they will search for new product and service ideas. This opportunity space is typically defined relative to their existing customer sets, geographic locations, current product portfolio, existing company capabilities and value chain position. Having defined the opportunity space, the teams undertake a systematic search for new product or service ideas, using a set of guiding principles and tools to stimulate creative ideation. Session 1 § Program goals and teams’ goals. § Framing the discussion in terms of ‘classical’ NPSD versus disruptive innovation. § The sources of great product ideas. § Opportunity spaces and systematic search processes. Session 2 § Recapping some key points. § Discussion of nominal group techniques and opportunity spaces. § Researching the technology-side opportunity space. § Researching the market-side opportunity space. PART 1 Defining the opportunity space and searching for ideas Porto / 26, 27 Lisbon / 28, 29 PART 2. Creating viable product and service offerings Porto / 15, 16 Lisbon / 17, 18 PART 3 Managing the product portfolio and developing the value proposition Porto / 7, 8 Lisbon / 9, 10 PART 4: The business case: revisiting the processes Porto / 3, 4 Lisbon / 5, 6 One-to-one online Mentoring Session 21, 22 NPSD projectMarch April May June
  3. 3. 4 / Defining the opportunity space and searching for ideas Selecting from the prioritized and researched list of ideas, the teams are introduced to a set of tools to develop their top offerings. The primary focus is on user-centric design methods, in which the teams develop their offerings by fully understanding the user needs and user experiences. The output of Session 2 is a set of actions that can be undertaken by the team to incorporate user-centric insights into the product or service design prior to Part 3. This part of HiValue will also cover additional market research tools that focus on understanding and analyzing customer needs. Session 1 § Feedback from teams. § Introduction to bottom-up research methods. § Understanding customer needs. § Qualitative research methods. § Exercises. Session 2 § Teams feedback on “Voice Of Customer” plans. § Discuss user-centric design methods. § Develop a plan for research. / Creating viable product and service offerings With a product or service designed, teams need to confirm that the concept is indeed providing value to the customer. The emphasis is now on confirming the value created for the customer/user, but relative to the current choices available to the customer in the market. The primary focus is on qualitative methods that provide direct evidence for adoption of the new product or service. The participants also identify the additional information required to build a business case that is appropriate for their company. Session 1 § Teams presentations. § Discussion of team top product concept. § The value proposition. § Teams Exercises. § Rework the product concept and building the evidence. Session 2 § Teams feedback. § Presentation on business models and introduction to the business case. § Setting up to evaluate NPSD process needs.
  4. 4. 5 / The Business Case Revisiting the Processes In this Part, participants will complete the business case and ensure that it is compelling and appropriately structured. The focus will then be on the process that has been followed and examining how the company’s own New Product and Service Development process (whether it is formalized or not) can be improved. Session 1 § Team presentations. § Guidance for a compelling case. § Process discussion. § Deliverable for Session 8. Session 2 § Individual brief sharing of process solutions. § Team-based sharing of solutions. § Summary from each team. § Structuring the process. § Making the ask. The program fee covers tuition, reading materials and coffee breaks. § Fee: €12.500 + VAT / team for non-member companies § Early Bird (until December 20th): € 10.000 + VAT / team § Special condition: -25 % for HiSeedTech member companies* Applications are only considered after payment, that can be made by check (payable to HiSeedTech) or bank transfer (IBAN: PT50004601110060039594410). * BBVA / CIN / Clarke, Modet & Co / Cortadoria Nacional do Pêlo / Costa Verde / Diergy / Efacec / Efapel / Esporão / everis / Galp Energia / Hovione Capital / INI / Intercapital / Intercement / Janssen-Cilag / Lameirinho / Promotor / PwC / Renova / Santander / Setenta e Três Mil e Cem / Snap Partners! / Tecnimede
  5. 5. 6 / Angus Kingon Angus Kingon is a professor of Engineering and Entrepreneurship and Organizational Studies, at Brown University. He is the co-Director in of Brown’s graduate Master’s Program on Innovation Management and Entrepreneurship (PRIME). He was the academic director of the IE-Brown Executive MBA until 2016. He combines his science and technology expertise with his business knowledge in a consulting practice which focuses on technology-based venture creation. Angus Kingon completed his undergraduate degrees at the University of the Witwatersrand in South Africa, and his MS and PhD degrees at the University of South Africa. Professor Kingon has been the recipient of a number of awards and has presented over 150 invited and plenary talks over the past 10 years. He was the co-winner of the Price Foundation Award as Innovative Entrepreneurship Educator for 2006. He is a Fellow of the Center for Innovation Management Studies, and a Fellow of the American Ceramic Society. / Cristina Simões Cristina Simões is currently a business strategy and business development advisor, coordinates HiTech@Lisbon and is a member of the Advisory Board of TecLabs, the innovation centre from the Faculty of Sciences of the University of Lisbon. Cristina was previously CEO of a born global biotech start-up, an invited professor at ISCTE-IUL Business School, FEP (Economics Faculty of Porto University) and at IESF (Higher Education Institute for Financial Studies). She holds a degree in Sociology awarded by Universidade Nova de Lisboa, a MBA awarded by EGP University of Porto (nowadays Porto Business School), a postgraduate Ms in Economic and Social International Relations by Minho University and a DBA (Doctorate in Business Administration) by ISCTE-Lisbon University Institute. In 2010 she attended the Senior Executive Programme at the London Business School and since 2002 she holds the Green Belt degree of the Value Based Six Sigma Management of Michigan University.
  6. 6. 7 / Pedro Vilarinho Pedro Vilarinho is currently the General Manager of HiSeedTech and was previously an Assistant Professor of Industrial Engineering at the Universidade de Aveiro. He was the co-winner of the Price Foundation Award as Innovative Entrepreneurship Educator for 2006. He has an undergraduate degree in Electronics and Telecommunications Engineering from Universidade de Aveiro, a MSc in Computer Science in Industrial Engineering from Universidade de Coimbra and a PhD in Industrial Engineering from Universidade do Porto. A not-for-profit association founded by private companies that came together with the purpose of enabling the creation of value from knowledge through technology entrepreneurship and open innovation. Recently born, but capitalizing on a legacy of fourteen years’ experience in connecting scientific and technological knowledge with the market and an extensive network in the ecosystem that boosts value creation from market-relevant research.
  7. 7. Lake Towers – Edifício D Rua Daciano Baptista Marques 245, 2nd floor 4400-617 Vila Nova de Gaia Portugal +351 22 120 2292 geral@hiseedtech.com www.hiseedtech.com

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